CROWC was established to research more sustainable ways of organizing work and consumption. Both need to be considered together if we want a future that is:
The models of organization taught and promoted in traditional business schools for the last century have proven themselves to be unsustainable on all these fronts. CROWC is committed to research that seeks to understand why so much of our economic activity is unsustainable and crisis prone, and to develop and promote more sustainable ways of organizing work and consumption.
Our research is aligned with ARU’s strategic research priority of Sustainable Futures, and aligned with the UN’s Sustainable Development Goals:
Work and consumption are two sides of the same coin, but too often they are treated as though they were separate functions. In most business curricula, consumption is covered in modules on marketing and consumer behaviour, and is not considered in relation to organizational behaviour, employment relations, or the sociology of work.
In reality, it is impossible to separate work and consumption, and they are being driven ever closer by a range of factors.
Our research focuses on two main areas:
An 18-year-old today is likely to be working until at least 67, perhaps longer. Fifty years is a long time if we consider the technological, economic, cultural, political and social changes we have experienced since the 1970s. Our research explores the future of work in a number of ways:
It is hard to predict what the future of work will be like, not least because our expectations, and the decisions we make on the basis of them, shape the way that future unfolds. What we do know is that technology and digitalisation are playing ever more significant roles in both work and consumption: