Katie Louise Leggett
Lecturer
Faculty:Faculty of Business and Law
School:Management
Location:
Cambridge
Areas of Expertise:
Business, management and leadership , Marketing
Research Supervision:Yes
Katie is a lecturer in marketing. She specialises in cause-related marketing and marketing communications.
Background
Katie is currently finalising her PhD in Marketing at Anglia Ruskin University where she has been a marketing lecturer for 3 years. She is module leader for marketing communications (level 4) for both the face-to-face and distance deliveries.
Research interests
- Cause-related marketing
- Marketing communications
- Social marketing
- Branding
- Social Media Marketing
- Generation Z
Areas of research supervision
- Social Media Marketing
- Marketing communications
- Millennials (Generation Y) and Generation Z
Teaching
- Module leader of Marketing Communications (level 4)
- Tutor of Principles of Marketing (level 4), Business to Business marketing (level 5) and Business Research Methods (level 5)
- Supervision of UGMP and PGMP
Qualifications
- Currently undertaking: PhD in Marketing, Anglia Ruskin University
- PGCE Education, Anglia Ruskin University
- MA (Hons) Marketing and Innovation, Anglia Ruskin University
- BSc (Hons) Product Design and Technology, Loughborough University
Memberships, editorial boards