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Emily Mace

Lecturer in Marketing and Strategy

Faculty:
Faculty of Business and Law
School:
Management
Location:
Cambridge
Areas of Expertise:
Marketing , Tourism , Events Management

Emily’s areas of expertise include marketing, tourism, and mega-event studies. She has recently completed her PG Cert and is pending FHEA.

Email: [email protected]

Background

Emily is currently finalising her PhD at Coventry University. She joined ARU as an Associate Lecturer in 2020 and became a full time Lecturer in Marketing and Strategy in August 2021. She is Course Leader for Digital Marketing (Distance Learning and Degree Apprenticeship versions). As well as Module Leader for International Marketing and Brand Management (Level 7) and Tourism Management and Innovation (Level 5).

Research interests

  • Place Branding
  • International Marketing
  • Social Media Marketing
  • Tourism development
  • Mega-sport events

Teaching

  • International Marketing and Brand Management (Level 7)
  • Tourism Management and Innovation (Level 5)
  • Supervision of UGMP and PGMP

Qualifications

  • Currently undertaking: PhD in Marketing, Tourism, Mega-events, Coventry University
  • PG Cert, Anglia Ruskin University
  • MSc International Hospitality and Tourism Management, Anglia Ruskin University
  • BA (Hons) Tourism Management, Anglia Ruskin University

Memberships, editorial boards

  • Pending FHEA
  • Editorial board member, Event Management Journal