Emily Mace

Deputy Head of School MET
Faculty of Business and Law
Areas of Expertise:
Marketing , Tourism , Events Management

Emily’s areas of expertise include marketing, tourism, and mega-event studies. She completed her PG Cert in 2023 and is has Fellowship of Higher Education Academy.

Email: [email protected]


Emily is currently finalising her PhD at Coventry University. She joined ARU as an Associate Lecturer in 2020 and became a full time Lecturer in Marketing and Strategy in August 2021. She has experience in being the Course Leader for Digital Marketing (Distance Learning and Degree Apprenticeship versions). She has recently been appointed the Deputy Head of School MET overseeing the undergraduate courses and degree apprenticeships.

Alongside her teaching, Emily has led modules like International Marketing and Brand Management (Level 7), Tourism Management and Innovation (Level 5), Specialist Events Planning (Level 5).

Research interests
  • Place Branding
  • International Marketing
  • Social Media Marketing
  • Tourism development
  • Mega-sport events

Course(s) or module(s) taught at ARU, eg:

  • International Marketing and Brand Management (Level 7)
  • Tourism Management and Innovation (Level 5)
  • Specialist Events Planning (Level 5)
  • Supervision of UGMP and PGMP
  • Currently undertaking: PhD in Marketing, Tourism, Mega-events, Coventry University
  • PG Cert, Anglia Ruskin University
  • MSc International Hospitality and Tourism Management, Anglia Ruskin University
  • BA (Hons) Tourism Management, Anglia Ruskin University
Memberships, editorial boards
  • Pending FHEA
  • Editorial board member, Event Management Journal