Dr Asma Rezaei’s research expertise includes the collaboration between high-tech SMEs and the higher education sector, knowledge and technology transfer, and marketing strategies of advance materials for various applications including energy storage devices like Li-ion batteries. She is interested in employing principles of diversity, circular economy, entrepreneurship and digital transformation in various domains of innovation, supporting the global sustainability goals.
Asma received her PhD from the School of Management at Anglia Ruskin University and her International MBA from the School of Business at Northeastern University. She is currently a Lecturer in Innovation, Entrepreneurship, and Strategy. Her research explores various topics, including inter- and intra-organisational knowledge and technology transfer, with a focus on collaboration between clusters of high-tech SMEs and the higher education sector. She has experience of working at University of Cambridge, and also high-tech start-ups focusing on marketing strategies for advanced materials used in demanding applications, such as Li-ion batteries, in both domestic and international markets.