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BSc (Hons) Placement year available

Business with Marketing

Build up your business acumen and become a qualified marketer to get the edge on the competition.

If you want to gain practical business and marketing experience and stand out from the crowd, this is the degree for you.

You’ll learn foundational concepts of business management alongside specialised knowledge in marketing, covering marketing strategies, consumer behaviour, brand management, digital marketing techniques, and more.

As this course is part of the CIM Graduate Gateway programme, you’ll have the unique opportunity to gain a professional qualification or award while you study.

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We were named Times Higher Education University of the Year 2023. We've also been awarded a Gold rating in the Teaching Excellence Framework – a reflection of the outstanding education we offer our students.

Course options

Course options

Key facts

Looking for different course options?

Modules are subject to change and availability, and may vary by location. If you have the choice of optional modules, these are indicated with a *.

Year 1
  • Global Business Environment and International Strategy
  • Organisational Behaviour
  • Digital Business and Principles of Marketing
  • Introduction to Financial Analysis and Management
  • Business Contracts and the Law
  • Into ARU
Year 2
  • Understanding the Consumer
  • Retail and Experiential Marketing
  • The Entrepreneurial Journey
  • Project Management and Implementation
  • Ruskin Module (15 credits) *
Year 3
  • Strategic Management
  • Sustainability and Responsible Business
  • Marketing Communications
  • Undergraduate Major Project
Module details

To prepare you for university study, you can take a foundation year at the start of this course. Find out more about foundation years.

Year 1
  • Foundation in Business
Module details

You can choose to take an optional placement year as part of this course. Placements typically happen in Year 3, and your course will take four years overall. Find out more about placement years.

Placement year
  • Work placement
Module details

You have the option to study this course as an accelerated degree over two years. You’ll study the same modules as students taking the standard BSc (Hons) degree, but sometimes in different years and/or in a different order.

Facilities

As a Business with Marketing student, you can expect the following:

  • fast-track to a professional Chartered Institute of Marketing qualification with our CIM Graduate Gateway programme
  • industry-specialist lecturers with a wealth of practical experience, teaching you in a supportive and encouraging environment
  • active collaborative learning which includes digitally supported learning with online screencasts providing background material to support face-to-face discussion

Take a guided tour and meet our students.

Careers

What can you do with a Business with Marketing degree?

The world of business never stands still and our BSc (Hons) Business with Marketing degree course is no different. Learning up-to-the-minute skills and knowledge as you study with us, there is a major focus on practical, hands-on learning to get you set up for a career in business.

This degree course will open the doors to a wide range of careers in the business sector and gives you the theoretical and practical knowledge you’ll need to work across a range of business areas. You may find yourself wanting to become a Marketing Manager, the go-to PR person running your own agency, or even the name behind a successful brand. At ARU, we’ll help to guide you towards realising your career goals.

Graduation doesn’t need to be the end of your time with us, of course. You might decide to stay at ARU and study for a Masters such as our Marketing MSc or our renowned Master of Business Administration MBA. With our Alumni Scholarship, you’ll even get 20% off your fees as an ARU graduate.

Employability and personal career development

Informed by employers, our courses support an integrated approach to employability. You’ll have opportunities to develop the skills and abilities they are looking for and gain a deeper understanding of how your academic learning relates to the world of work through Live Briefs and Ruskin Modules.

To amplify your career ambition, you will need to actively dedicate time outside of your studies, whether you choose to explore an ARU Certificate for Professional Development, placements, internships or volunteering. Or you could make a social impact by collaborating with our partner organisations through our volunteer scheme Students at the Heart of Knowledge Exchange (SHoKE). These all give you an edge, providing you with experience that you will be able to evidence on your CV and talk about in interviews.

Our Employability and Careers Service offers a range of expert advice and support to build your unique professional profile, including tailored career appointments, advice on writing your CV, and help to complete job applications. You’ll have 24/7 access to the Careers Centre, our comprehensive online digital resource, which empowers you to start building a Personal Career Development Plan from the very start. Design your future at ARU.

Francesco standing against a wall

FRANCESCO

“ARUCPD enabled me to challenge myself. Throughout the module I increased my leadership skills and the experience with my mentor was a wonderful opportunity to exchange ideas and advice. I found the whole experience inspiring!”

FRANCESCO Find out more about ARUCPD

Entry requirements

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Fees and paying for university

Apply now for Business with Marketing

UK students

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International students

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Placement year available

You have the option to take a placement year as part of this course. It’s a great chance to get hands-on experience in the industry you want to work in.

Your guide to placements