Introduction
Develop advanced skills in research, leadership, consumer behaviour, economics and digital marketing to excel in today’s dynamic professional landscape.
Already have an ARU degree? You may be eligible for our Alumni Scholarship for students starting postgraduate courses.
Why Psychology, Digital Marketing and Business at ARU?
- Combine consumer psychology, marketing and leadership to succeed in today’s dynamic consumer and business environments
- Apply scientific research methods to understand and influence consumer behaviour effectively
- Learn from international renowned academics in the field of psychology and marketing
- Access the most up-to-date knowledge: our research has been classified as world-leading and internationally significant in the Government’s 2021 Research Excellence Framework (REF).
Curious about what drives people’s buying decisions? Want to master the skills that businesses rely on to understand and influence consumers in today’s fast-paced digital world? If so, our MSc Psychology, Digital Marketing and Business is designed just for you.
Course options
Key facts
Entry requirements
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Fees and paying for university
Facilities
Outstanding student support
Join our postgraduate student community and:
- benefit from award-winning learning facilities, including extensive library and IT resources
- learn from expert staff who will guide your research interests and career development
- receive full support from our Employability Service, while you're studying with us and after you graduate
- access support, should you need it, with study skills, health and wellbeing, and more.
Lecturers
Cathrine Jansson-Boyd
Professor of Consumer Psychology
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Magdalena Zawisza
Associate Professor
Craig Owen
Senior Lecturer
Careers
Upon graduation, you’ll hold a unique and highly relevant skill set that sets you apart in the job market. You’ll have gained a solid understanding of consumer psychology, mastered research techniques, grasped digital marketing, acquired understanding of behavioural economics and developed strong communication and project management skills. Whether you’re stepping into a role in marketing, PR, consumer insights or continuing into PhD study, you're well-equipped for success.
Graduation doesn't have to be the end of your time with us. You might decide to continue your academic career and join a research programme at ARU. Take advantage of our Alumni Scholarship and save £400 on your fees.
Benefits of postgraduate study
Improve your employability, progress in your career, and take on an intellectual challenge with our flexible postgraduate degrees.
Postgraduate study at ARU