Psychology, Digital Marketing and Business
Develop advanced skills in research, leadership, consumer behaviour, economics and digital marketing to excel in today’s dynamic professional landscape.
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Curious about what drives people’s buying decisions?
Want to master the skills that businesses rely on to understand and influence consumers?
If so, our MSc Psychology, Digital Marketing and Business is for you.
This degree combines contemporary consumer psychology, digital marketing, research methods and business. You’ll explore fascinating topics like how people make decisions, the power of social and cognitive influences, leadership skills and the latest digital marketing strategies.
This isn’t just theory: you’ll work on real-world projects and industry challenges, so you can build practical skills that employers are looking for.
Get ready to shape the future of marketing and business.
This course is subject to validation and some details, including modules, may change.
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Study a combination of consumer psychology, marketing and leadership
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Get experience working on real-world projects and industry challenges
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Apply scientific research methods to understand and influence consumer behaviour
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Learn from renowned academics in the field of psychology and marketing
Study at an award-winning university
We were named Times Higher Education University of the Year 2023. We've also been awarded a Gold rating in the Teaching Excellence Framework – a reflection of the outstanding education we offer our students.
Careers
Gain a unique skill set that sets you apart in the job market.
You’ll have a solid understanding of consumer psychology, research techniques, digital marketing, and behavioural economics – as well as strong communication and project management skills.
You’ll also understand how to apply cutting-edge science to predict consumer behaviour – and turn those insights into winning business strategies.
Whether you’re stepping into a role in marketing, PR or consumer insights, you're well-equipped for success.
Teaching and modules
Develop advanced knowledge and skills across psychological research, leadership, consumer behaviour, economics and digital marketing.
This Master’s course emphasises critical analysis, practical application and independent research through major projects.
You’ll explore theories of leadership and change management, investigate consumer psychology from social and cognitive perspectives, and learn economic principles impacting business decisions. Digital marketing techniques and data-driven strategies are also covered.
With a strong focus on research methods and real-world application, the course prepares you for effective decision-making and leadership in varied professional settings.
Modules are subject to change and availability, and may vary by location. If you have the choice of optional modules, these are indicated with a *.
- Navigating Digital Marketing (30 credits)
- Consumer Analysis (15 credits)
- Applied Consumer Psychology (15 credits)
- Economics and Behaviour (15 credits)
- Leadership and Change (15 credits)
- Essential Research Methods (30 credits)
- Psychology Dissertation (60 credits) *
- Postgraduate Major Project (60 credits) *
It's possible to study this course part-time. You'll take the same modules as MSc/MA students, but sometimes in a different order or in different years.
As a part-time student you'll typically study for twice as long as full-time students. For example if the MSc/MA course takes one year, you can expect to study over two years, though for some courses this may vary.
- Navigating Digital Marketing (30 credits)
- Consumer Analysis (15 credits)
- Applied Consumer Psychology (15 credits)
- Economics and Behaviour (15 credits)
- Leadership and Change (15 credits)
- Essential Research Methods (30 credits)
- Psychology Dissertation (60 credits) *
- Postgraduate Major Project (60 credits) *
Read profiles of teaching and research staff on this course.
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Professor Cathrine Jansson-BoydProfessor of Consumer Psychology
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Dr Magdalena ZawiszaAssociate Professor
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Dr Craig OwenSenior Lecturer
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Dr Daniela Raeva-BeriSenior Lecturer
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Dr Katie Louise LeggettSenior Lecturer
Facilities
Enjoy a range of facilities designed to support your studies and career development.
These include extensive library and IT resources, and careers support through our Employability Service. After you graduate, you’ll have lifelong access to our Alumni Career Centre.
You can also access support, should you need it, with study skills, health and wellbeing, and more.