Dr Craig Owen

Senior Lecturer

Faculty:Faculty of Science and Engineering

School:Psychology and Sport Science

Location: Cambridge

Areas of Expertise: Psychology

Research Supervision:Yes

Craig is a senior lecturer in psychology. His areas of interest include critical social psychology, critical health psychology, sociology of sport, gender studies and qualitative research methods.

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VIsit Dancing Gender, Craig’s research & teaching blog

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Craig's research and teaching lies in the areas of critical social psychology, critical health psychology, sociology of sport, gender studies, and qualitative research methods. His current research explores the performance of gender in dance, lifestyle magazines, television shows, social media, and advertising billboards.

Research interests

Craig’s PhD focused on the performance of masculinities in capoeira and Latin and ballroom dance classes, and he is currently collaborating on five new research projects that explore: billboard representations of ‘plus-size’ models; representations of masculinity in the Cobra Kai television series; sex self-help books for men; the marketing of appetite suppressant products to women; and men’s talk about their penises./p>

Areas of research supervision

Craig welcomes applications from students who wish to pursue PhD projects that explore performances of gender using qualitative methods.


  • Sex, Gender and Sexuality; Self and Society; Essential Research Methods


  • PhD Psychology, University of Bath
  • MSc Sociology of Sport, Loughborough University
  • BSc Sport Science and Social Science, Loughborough University

Memberships, editorial boards

  • Fellow of the Higher Education Academy (FHEA)
  • Commissioning editor for International Society of Critical Health Psychology (ISCHP) website.

Selected recent publications

Owen, C., Harman, V., In Press. Marketing Dance to Boys and Men: New, Complex and Dynamic Practices of Masculinities. In Risner, D. & Watson, R. (eds.), In Press. Masculinity, Intersectionality, and Identity: Why Boys (Don’t) Dance (London: Palgrave).

Campbell, C., Owen, C., O’Prey, J., 2021. Erasure of Labour: A Critical Analysis of Appetite Suppressant Product Marketing by Flat Tummy Co. Feminist Media Studies.

Wong, Y. N., Harman, V., Owen, C., 2021. Analysing Media Reactions to Male/Male Dance Partnerships on British Reality TV Shows: Inclusive Masculinity in Strictly Come Dancing and Dancing On Ice. International Journal of the Sociology of Leisure.

Owen, C. (2020). How do we defeat the ‘dark side’? Analysing a call to tackle lad culture at a UK university. British Educational Research Journal.

Brown, N., Campbell, C., Owen, C., Omrani, A., 2020. How do girls’ magazines talk about breasts? Feminism & Psychology.

Owen, C., Riley, S., 2020. A poststructuralist-informed inclusive masculinity theory (PS-IMT): Developing IMT to account for complexities in masculinities, using learning to dance Latin and ballroom as an example. Journal of Gender Studies.

Owen, C., Riley, S., 2020. Dance Diversity on YouTube: How Participatory Culture Encourages Inclusive Masculinities. In Magrath, R., Cleland, J., Anderson, E. (eds.), 2020. Palgrave Handbook of Sport and Masculinity (London: Palgrave).

Owen, C., De Martini Ugolotti, N., 2019. “Pra Homem, Menino e Mulher”?: Problematizing the Gender Inclusivity Discourse in Capoeira. International Review for the Sociology of Sport.

Owen, C., Campbell, C., 2017. How do men’s magazines talk about penises? Journal of Health Psychology.

Recent presentations and conferences

Owen, C., Brown, N. Campbell, C. (2019). How girls’ magazines talk about breasts. ISCHP 11th Biennial conference, Bratislava.

Owen, C. & N. de Martini Ugolotti (2019). Using Methodological Bricolage and Visual Methods to Explore Embodied Identities in Sport and Physical Culture. Sport and Leisure Cultures Research Group. University of Brighton.

Owen, C. & De Martini Ugolotti, N. (2018). ‘Pra homem, menino e mulher’? Problematizing the gender inclusivity discourse in capoeira. European Association for Sociology of Sport, 15thAnnual Conference, Bordeaux.

Owen, C. (2018). How do mens' magazines talk about penises? Gender and Sexuality Research Network, University of Reading.

Owen, C. (2018). “Fred, I’m not going to force you to have a pseudonym”: Reflecting on an ethical co-performance event. 4th Annual Qualitative Research Symposium, University of Bath.

Owen, C. (2017). Embrace the Mess! Visualising Methodological Bricolage as a Japanese Wish Tree. Employing and Applying Pluralistic Qualitative Research. Middlesex University.

Owen, C. & Campbell, C. (2017). How do men’s magazines talk about penises? ISCHP 10thBiennial conference, Loughborough University.

Owen, C. (2016) Masculine identities and the performance of ‘awesome moves’ in capoeira classes. Martial Arts Studies Conference 2016, Cardiff University.

Owen, C. & N. de Martini Ugolotti (2016) Problematizing the Discourses and Practices of Gender Inclusivity in Capoeira'. Gender and Inequalities in Sport Conference, Milton Keynes.

Media experience

Blog posts

Owen, C., Channon, A. & Jennings, G. (07/09/2018). Cobra Kai: Karate Kid spin-off is a social parable for our times. The Conversation.

International Society of Critical Health Psychology (03/02/2018) How do men’s magazine talk about penises?

Press coverage

MEL Magazine (11/01/2018) What All Our Dick Coverage Says About Us, According to a Researcher Who Studies Men’s Publications That Talk About Dicks.

Die Welt (14/12/2017) Ganz Geknickt/Quite Bent.

Research workshops

A Theoretical and Hands-on Introduction to Foucauldian Discourse Analysis (2018) [YouTube video]

A Hands-on Introduction to Thematic Analysis (2017) [YouTube video]