Dr Pi-Chi Chen

Dr Pi-Chi Chen is Senior Lecturer in International Business at the Faculty of Business and Law at ARU. She leads modules and supervises dissertations at PG and PhD levels.

Her main research is international business and strategies of multinational enterprises with several publications: US Firms' Business Competence in the Taiwanese IT Industry (Springer, 2016) and Examining Strategy Diversity and Interdependence in the MNC's subsidiaries and their functional activities (Palgrave Macmillan, 2013). Her recent research focus is on Chinese regional studies and global business, with publication of The Digitization of Business in China (Palgrave, 2018).

[email protected]

Background

Prior to joining ARU, Dr Chen was a Senior Lecturer and Programme Leader of MBA International Business at the University of Greenwich Business School and stockbroker covering Asia-Pacific equity markets in the City of London. She was responsible for performing fundamental analysis and identifying industry and franchise factors that lead to a stock's outperformance.

Previously she was a Sessional Lecturer and Research Associate at the School of Business, Economics and Informatics, Birkbeck College, University of London.

Research interests

Dr Chen's research is primarily focused on the strategy of multinational corporations (MNCs) in emerging countries. In her PhD, Dr Chen empirically explores the differentiation, interdependence and co-evolution towards increasing complexity of the strategy choices of foreign subsidiaries of MNCs and their functional value-adding activities. The evolution towards strategic complexity suggests further strategy interdependence between subsidiaries and functional activities, and the emergence of MNCs with increasingly differentiated networks of value-adding activities rather than the 'normative' transnational, heterarchical or multifocal MNCs.

Her current research also involves Chinese regional studies, economic integration in East Asia, multinational networks, digitalisation and business education (Teaching and Learning).

• International business and strategy
• Multinational corporations based in emerging countries
• Multinational networks and foreign subsidiaries
• Value chain activities
• Digitalisation
• Chinese regional studies
• Regional economic integration
• Business education

Areas of research supervision

• International business and strategy
• Multinational corporations based in emerging countries
• Multinational networks and foreign subsidiaries
• Value chain activities
• Digitalisation
• Chinese regional studies
• Business education

Teaching

Dr Chen is the module leader for the Postgraduate Major Project and Postgraduate Work Placement Major Project. She is also a PhD supervisor and an assessor and reviewer of postgraduate research students.

Qualifications

• PhD in International Business, Birkbeck College, University of London
• MBA, University of Leeds
• PGCert in Higher Education, University of Greenwich
• Level 3 Certificate in Securities, Chartered Institute for Securities and Investment (CISI, UK)
• Level 3 Certificate in Investments (Financial Derivatives), Chartered Institute for Securities and Investment (CISI, UK)

Memberships, editorial boards

• Member of Academy of International Business (AIB)
• Fellow of Higher Education Academy (UK)
• CMBE (Chartered Management and Business Educator), Chartered Association of Business Schools, UK

Selected recent publications

Chen, P.-C. and Bui, K. (2020) 'Global Integration or Local Responsiveness? Insights from the Case of Chinese MNEs in India'. In: Kim, Y.-C. (Ed.) (2020) China-India Relations. Geo-political Competition, Economic Cooperation, Cultural Exchange and Business Ties, London: Palgrave, pp. 119-139. ISBN 978-3-030-44425-9

Kim, Y.-C. and Chen, P.-C. (Eds) (2018) The Digitization of Business in China: Exploring the Transformation from Manufacturing to a Digital Service Hub, London: Palgrave Macmillan.

Chen, P.-C. (2018) 'The Development Path of WeChat: Social, Political and Ethical Challenges'. In: Kim, Y.-C. and Chen, P.-C. (Eds) The Digitization of Business in China: Exploring the Transformation from Manufacturing to a Digital Service Hub, London: Palgrave Macmillan, pp. 127-152.

Chen, P.-C. and Kim, Y.-C. (2016), US Firms’ Business Competence in the Taiwanese IT Industry, Cham: Springer.

Tolentino, P. E., Janne, O. E. M. and Chen, P.-C. (2013) ‘Examining strategy diversity and interdependence in the MNC’s subsidiaries and their functional activities’. In Cook, G. and Johns, J. (Eds.), The Changing Geography of International Business, Basingstoke: Palgrave Macmillan.

Recent presentations and conferences

Chen, P.-C., Morrison, Z., and Hawkes, D. (2019) ‘Post graduation employment expectations of level five and six students’, Chartered Association of Business Schools Conference, Manchester, 14 -15 May.

Kim, Y.-C. and Chen, P.-C. (2016) 'Alibaba’s Strategic Drift', Academy of International Business UK & Ireland Chapter, Birkbeck College, University of London, UK, 7-9 April.

Kim, Y.-C. and Chen, P.-C. (2015), 'Alibaba’s Strategic Drift', International Conference on Economics, Management and Social Sciences, Hangzhou, China, 8-9 December.

Janne, O. E. M., Tolentino, P. E. and Chen, P.-C. (2013) ‘Knowledge creation and sharing: The role of functional units of the MNC subsidiary’, interactive paper at the 39th European International Business Academy Annual Conference, Bremen, Germany, 12-14 December.

Janne, O. E. M., Tolentino, P. E. and Chen, P.-C. (2013) 'Knowledge creation and sharing: The role of functional units of the MNC subsidiary', competitive paper at the 2013 Academy of International Business Annual Meeting, Istanbul, Turkey, 3-6 July.

Tolentino, P. E., Janne, O. E. M. and Chen, P.-C. (2012) ‘Examining strategy diversity and interdependence in the MNC's subsidiaries and their functional activities’, 38th Annual Conference of the European International Business Academy, University of Sussex, UK, 7-9 December.