Daniela is a behavioural economist interested in understanding how people make decisions and how behavioural insights can be used to enhance decision-making, including informing policy and practice.
Before re-joining Anglia Ruskin University, Daniela was a lecturer at the University of Birmingham. Her teaching experience includes lecturing economics and supervising dissertations at both undergraduate and postgraduate levels.
Daniela is a member of the Centre for Inclusive Societies and Economies and the research cluster lead for Behavioural Economics. She is a co-founder and the director of the Behavioural Insights Laboratory.
Daniela’s research is at the intersection of economics and psychology with a focus on understanding decision-making. Her studies mainly use behavioural lab-based experiments. Her research interests include the role of emotions in shaping choices and the application of behavioural insights as strategies for behavioural change.
Raeva-Beri, D., & Jansson-Boyd, C. V. (2025). What Makes Buyers Willing to Pay More? On the Role of Touch in the Endowment Effect. Journal of Behavioral Economics for Policy, 9(2), 29-38. Available at: https://sabeconomics.org/ojs/index.php/jbep/article/view/237
Jansson-Boyd, C. V., Mul, C. L., & Raeva-Beri, D. (2024). Cerebrating and engagement, paths to reduce fresh produce waste within homes. Scientific Reports, 14(1), 8120. Available at: https://doi.org/10.1038/s41598-024-58250-0
Raeva, D., Van Dijk, E., & Zeelenberg, M. (2011). How comparing decision outcomes affects subsequent decisions: The carry-over of a comparative mind-set. Judgment and Decision Making, 6(4), 343-350. Available at: https://doi.org/10.1017/S1930297500001959
Raeva, D., Mittone, L., & Schwarzbach, J. (2010). Regret now, take it now: On the role of experienced regret on intertemporal choice. Journal of Economic Psychology, 31(4), 634-642. Available at: https://doi.org/10.1016/j.joep.2010.04.006
Kokinov, B., & Raeva, D. (2006). A cognitive approach to context effects on individual decision making under risk. Contributions to Economic Analysis, 280, 99-116. Available at: https://doi.org/10.1016/S0573-8555(06)80005-2