Business Management and Events
Learn how to bring people together and play a major part in making exciting live events happen.
in the East of England for undergraduates employed as managers, directors or senior officials.
Source: GOS 2025
This degree offers a mix of real-life event work, up-to-the-minute business knowledge, and active collaborative learning.
Our strong industry links mean you’ll have opportunities to help run events in Cambridge. There’s the option to take a placement year, too.
Events management is a rewarding career in an industry unlike any other. You’ll channel ‘work hard, play hard’ as you equip yourself with the essential toolkit to manage small and large-scale events.
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Hear more about our Business Management and Events degree from course leader Emily Mace.
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![A group of students, some with laptops, in a seminar room]()
Hear more about our Business Management and Events degree from course leader Emily Mace.
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Gain hands-on experience working on live events and collaborating with local organisations
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Learn to organise a wide range of events and capitalise on new opportunities
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Prepare for the future by focusing on social responsibility, environmental impact and long-term sustainability
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Benefit from an interdisciplinary approach, combining management principles with events management strategies
Study at an award-winning university
We've received a Gold award for the quality of our education in a UK-wide review of teaching standards. We were also proud to be named Times Higher Education University of the Year 2023.
Careers
The world of business never stands still and our Business Management and Events degree is no different.
Taking real-world challenges as your starting point, on this degree you’ll get the chance to put your practical skills to the test and stand out to employers. We’ll encourage you to grab every opportunity for real-world experience – there’s even the chance to spend a year on placement.
Graduation doesn’t need to be the end of your time with us, of course. You might decide to stay at ARU and study for a Masters such as our Marketing MSc or our renowned Master of Business Administration MBA. Take advantage of our Alumni Scholarship and get 20% off your fees.
Teaching and modules
Start your course by exploring the key concepts of business and organisational management.
In years 2 and 3, your focus turns to developing the specific knowledge and skills you need to work in events. These include project management, risk management, costing and resource optimisation, and sustainable practices.
Your degree concludes with your major project, where you’ll work with your peers to address a current, complex business issue.
Modules are subject to change and availability, and may vary by location. If you have the choice of optional modules, these are indicated with a *.
- Organisational Behaviour and AI (Future of Work) (30 credits)
- Financial Environment and Analysis (15 credits)
- International Business and Market Dynamics (15 credits)
- Elevate 1: How to do Business (30 credits)
- Principles of Digital Marketing (30 credits)
- Into ARU
- Elevate 2: Entrepreneurship and Consultancy (30 credits)
- International Operations and Supply Chain Management (30 credits)
- Principles of Events Management
- Data Analytics and AI in Business (15 credits)
- Ruskin Module (15 credits) *
- Undergraduate Major Project (30 credits)
- Sustainable Events Management
- Strategic Management for Experience Sectors (30 credits)
- Sustainability and Responsible Business (30 credits)
You can choose to take an optional placement year as part of this course. Placements typically happen in Year 3, and your course will take four years overall. Find out more about placement years.
- Work Placement School of Economics Finance and Law
- Foundation in Business
- Organisational Behaviour and AI (Future of Work) (30 credits)
- Financial Environment and Analysis (15 credits)
- International Business and Market Dynamics (15 credits)
- Elevate 1: How to do Business (30 credits)
- Principles of Digital Marketing (30 credits)
- Into ARU
- Elevate 2: Entrepreneurship and Consultancy (30 credits)
- International Operations and Supply Chain Management (30 credits)
- Principles of Events Management
- Data Analytics and AI in Business (15 credits)
- Ruskin Module (15 credits) *
- Undergraduate Major Project (30 credits)
- Sustainable Events Management
- Sustainability and Responsible Business (30 credits)
- Strategic Management for Experience Sectors (30 credits)
Read profiles of teaching and research staff on this course.
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Dr Lewis WalshSenior Lecturer
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Dr Emily MaceDeputy Head of School (Marketing, Entrepreneurship and Tourism)
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Dr Sudipta SarkarSenior Lecturer
Facilities
As well as our extensive library and IT facilities, you can expect the following:
- active collaborative learning which includes digitally supported learning with online screencasts providing background material to support face-to-face discussion
- the opportunity to apply and enhance your skills while developing new ones, with an optional placement year
- study visits in Europe and beyond.