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Dr Sudipta Sarkar

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Senior Lecturer

Faculty:
Faculty of Business and Law
School:
Management
Location:
Cambridge
Areas of Expertise:
Tourism , Events Management
Research Supervision:
Yes

Sudipta K Sarkar is a Senior Lecturer in Tourism Management and also teaches areas in events management and marketing management. His expertise is in sustainable tourism and events, and heritage and gastronomy tourism.

[email protected]

Connect with Sudipta on LinkedIn

View Sudipta's ResearchGate profile

Background

Sudipta has a PhD from the prestigious School of Hotel and Tourism Management (SHTM), The Hong Kong Polytechnic University, and has been associated with higher education in tourism, hospitality and events since 2001. Before working in the UK, Sudipta worked in Higher Education institutions in Malaysia, Hong Kong, and South Korea.

He has authored and co-authored several book chapters, conference and journal papers in the areas of tourism teaching (social values, ecological values and experiential learning in tourism), socialisation in ecotourism, role of social media in sustainable development of tourism, social media and ecotourism, sustainability and technology in urban tourism.

He was successful in receiving the prestigious BA/Leverhulme Small Research Grants SRG 2023 Round as Lead/Principal applicant, on the topic 'Proximity tourism; investigating its capabilities in decarbonisation, augmenting personal wellbeing and socio-economic revitalization in the UK'.

Sudipta is a Fellow (FHEA) Advance HE, in recognition of attainment against the UK Professional Standards Framework for teaching and learning support in Higher Education.

One of Sudipta's main pedagogical interest is experiential learning in tourism. He received the Special Achievement Award (Global Talent) 2018 from the Woosong Foundation, Woosong University, South Korea for contributions towards Master of Arts in Culinary Entrepreneurship (MACE) Program – managing and creating a suitable academic environment, developing curriculum and training.

Sudipta was also nominated for Student Staff Partnership Awards 2020 by the ARU Students' Union in July 2020, for his contribution towards the Tourism Management course as a continuous force in upholding the dignity of the course, support as a PDT, continuous feedback and going beyond normal duty in supporting students on employability prospects and wellbeing.

Having been born in Malaysia and having lived in (and visited) a number of countries in Southeast and Far East Asia, Sudipta has interests in the gastronomy, spiritual elements and urban ecosystems of the region.

Spoken Languages

 

Research interests

  • Sustainable mass urban tourism
  • Proximity tourism
  • Gastronomy tourism
  • Experiential learning in tourism & events
  • Social media and tourism

Areas of research supervision

  • Topics relating to tourism and hospitality industries

Teaching

Heritage, Cultural and Gastronomy Tourism, Tourism Management and Innovation, Sustainable Tourism Management, Sustainable Events Management, UGMP Events and Tourism

Qualifications

  • Doctor of Philosophy (PhD) from the School of Hotel and Tourism Management (SHTM), The Hong Kong Polytechnic University, Hong Kong
  • PGCert Learning and Teaching (Higher Education), ARU, UK
  • Fellow in Higher Education (FHEA), Advance HE

Awards and Recognition

  • Special Achievement Award (Global Talent) 2018 Woosong University, South Korea
  • Nominated for Student Staff Partnership Awards 2020 by ARU Students' Union in July 2020 by the Anglia Ruskin University (ARU) Students' Union
  • Successful BA/Leverhulme Small Research Grants SRG 2023 Round as Lead/Principal Applicant

Research grants, consultancy, knowledge exchange

  • Successful BA/Leverhulme Small Research Grants SRG 2023 Round as Lead/Principal Applicant on the topic - Proximity tourism; investigating its capabilities in decarbonisation, augmenting personal wellbeing and socio-economic revitalization in the UK. Project to commence in December 2023. Grant Amount £9986.2.
  • External Advisor - Academic & Examiner, FdSc Sustainable Tourism Management, Petroc College (University of Plymouth), Barnstaple, North Devon, UK

Selected recent publications

Book Chapters

Sarkar, S.K., 2022. Experiential learning in gastronomy tourism. In: Edelheim, J.R., Joppe, M and Flaherty, J. (Eds.) Teaching Tourism: Innovative, Values-based Learning Experiences for Transformative Practices. Edward Elgar Publishing UK.

Edelheim, J., Joppe, M., Flaherty, J., Boluk, K.A., Bommenel, E., Clausen, H.B., Ek, R., Miller, M.C., Fairbrass,S., Naumov, N., Paddison, B., Reid,S., Sarkar, S.K.,  and Shimoyasuba, C., 2022. Social values. In: Edelheim, J.R., Joppe, M and Flaherty, J. (Eds.) Teaching Tourism: Innovative, Values-based Learning Experiences for Transformative Practices. Edward Elgar Publishing UK.

Sarkar, S.K., 2022. Experiential learning in nature-based recreational settings. In: Edelheim, J.R., Joppe, M and Flaherty, J. (Eds.) Teaching Tourism: Innovative, Values-based Learning Experiences for Transformative Practices. Edward Elgar Publishing UK.

Edelheim, J., Joppe, M., Flaherty, J., Boluk, K.A., Coghlan, A., Jamal, T., Michel, X., Peterson, M., Rink, B., Ripper, S., Sarkar, S.K., Shimoyasuba, C. and Turnsek, M., 2022. Ecological values. In: Edelheim, J.R., Joppe, M and Flaherty, J. (Eds.) Teaching Tourism: Innovative, Values-based Learning Experiences for Transformative Practices. Edward Elgar Publishing UK.

Sarkar, S.K., 2021. Socialisation: How it augments ecotourists’ experiential satisfaction during eco-trips and after (in social media aided virtual settings). In: Fennell, D. (Ed.) Routledge Handbook of Ecotourism. Routledge Taylor & Francis.

Journals

Dai, L.J. and Sarkar, S.K., 2019. At the edge of the mainstream: social role changes of minority women at a Chinese rural tourism destination. International Journal of Tourism Sciences, 19 (4), pp307-323.

Sarkar, S.K. & George, B., 2018. Social media technologies in the tourism Industry: an analysis with special reference to their role in sustainable tourism development. International Journal of Tourism Sciences, 18 (4), pp269-278.

Media experience

'Wild urban spaces: Rethinking ecotourism as a mass tourism product' at the "Good Tourism" blog/"GT", on 15 July 2021. Link: https://goodtourismblog.com/2021/07/wild-urban-spaces-rethinking-ecotourism-as-a-mass-tourism-product/. “GT” is a platform that connects tourism industry practitioners, NGOs, academics and students, tourism consultants and experts, on various issues and debates in contemporary tourism.

'Ecotourism for the masses, not the elite classes!' at the "Good Tourism" blog/"GT", on 6th June, 2023. Link: https://www.goodtourismblog.com/2023/06/ecotourism-for-the-masses/. “GT” is a platform that connects tourism industry practitioners, NGOs, academics and students, tourism consultants and experts, on various issues and debates in contemporary tourism.

Invited speaker on Proximity tourism and analysing how ‘Staycations’ could become an increasingly important aspect of the tourism industry and what steps can be taken to push it, and event titled Tourism in the UK: Building for the Future and Supporting Further Growth, organized by the Public Policy Exchange, UK, on the 2nd of February, 2023. https://publicpolicyexchange.co.uk/event.php?eventUID=NB02%E2%80%93PPE

Invited speaker on ‘Will rental fashion reduce aviation industry carbon emissions? - News in 90. Link: https://www.youtube.com/watch?v=DGYp_UNrSW0