Three students looking at a computer monitor attached to the wall

BSc (Hons) January start available

Business Management and Digital Marketing

Build up your business acumen and become a qualified marketer to get the edge on the competition.

Start date: September 2026; January 2027
Location: Cambridge
Duration: 3 years
UCAS course code: N508

Start date: January 2026; January 2027
Location: Cambridge
Duration: 4 years with foundation
UCAS course code: N510

Start date: September 2026; January 2027
Location: Cambridge
Duration: 4 years with placement
UCAS course code: N509

You can apply to start in January 2026. If you join us in January, the course will be known by its previous name, BSc (Hons) Business with Marketing. Find out more and apply.

1st

in the East of England for undergraduates employed as managers, directors or senior officials.

Source: GOS 2025

If you want to gain practical business and marketing experience and stand out from the crowd, this is the degree for you.

You’ll learn foundational concepts of business management alongside specialised knowledge in marketing. You'll cover marketing strategies, consumer behaviour, brand management, digital marketing techniques, and more.

Find out more about studying business and digital marketing at ARU.

Study at an award-winning university

We were named Times Higher Education University of the Year 2023. We've also been awarded a Gold rating in the Teaching Excellence Framework – a reflection of the outstanding education we offer our students.

Careers

Learn up-to-the-minute skills, with a major focus on practical, hands-on learning to get you set up for a career in business.

You’ll have opportunities to gain a professional marketing qualification or award, take an optional placement year, and study abroad for a semester.

Graduation doesn’t need to be the end of your time with us. You might decide to stay at ARU and study for a Masters such as our Marketing MSc or our renowned Master of Business Administration MBA. With our Alumni Scholarship, you’ll even get 20% off your fees as an ARU graduate.

What can you do with a Business Management and Digital Marketing degree?

How can ARU help with my employability and career development?

Teaching and modules

Our first-year modules are designed to develop the knowledge you already have, and give you a broad understanding of the key concepts of business and organisational management.

In years 2 and 3, you’ll turn your focus to specialist marketing knowledge and skills as you learn about consumer behaviour, retail and experiences, and advertising. At the same time, you’ll continue to build your more general business know-how.

Finally, you’ll complete your major project, where you’ll work in an interdisciplinary team to address a current, complex business issue.

What will I study?

Modules are subject to change and availability, and may vary by location. If you have the choice of optional modules, these are indicated with a *.

Year 1

Elevate 1: How to do Business (30 credits)
Principles of Digital Marketing (30 credits)
Into ARU
Financial Environment and Analysis (15 credits)
International Business and Market Dynamics (15 credits)
Organisational Behaviour and AI (Future of Work) (30 credits)

Year 2

Social Media and Experiential Marketing (30 credits)
Data Analytics and AI in Business (15 credits)
The Entrepreneurial Journey (30 credits)
International Operations and Supply Chain Management (30 credits)
Ruskin Module (15 credits)

Year 3

International Marketing Communications (30 credits)
Sustainability and Responsible Business (30 credits)
Undergraduate Major Project (30 credits)
Strategic Management for Experience Sectors (30 credits)

Module details

To prepare you for university study, you can take a foundation year at the start of this course. Find out more about foundation years.

Year 1

Foundation in Business

Module details

You can choose to take an optional placement year as part of this course. Placements typically happen in Year 3, and your course will take four years overall. Find out more about placement years.

Placement year

Work placement

Module details

You can apply to start in January 2026. If you join us in January, the course will be known by its previous name, BSc (Hons) Business with Marketing. Find out more and apply.

What happens on a foundation year?

What happens on a placement year?

Who teaches Business Management and Digital Marketing at ARU?

Ran Cao
Senior Lecturer in Marketing and Strategy
Emily Mace
Deputy Head of School MET
Dr Ekene Okwechime
Lecturer in Entrepreneurship and Strategy
Dr Katie Louise Leggett
Senior Lecturer
Professor Nektarios Tzempelikos
Professor of Marketing
Cassie Jones
Senior Lecturer

Facilities

As a business and marketing student, you can expect:

industry-specialist lecturers with a wealth of practical experience, teaching you in a supportive and encouraging environment
active collaborative learning which includes digitally supported learning with online screencasts providing background material to support face-to-face discussion

Take a guided tour and meet our students.

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Entry requirements

Standard entry requirements

Important additional notes

Our published entry requirements are a guide only and our decision will be based on your overall suitability for the course as well as whether you meet the minimum entry requirements.

Other equivalent qualifications may be accepted for entry to this course; please email [email protected] for further information. Applicants to undergraduate courses can also check our information about undergraduate entry qualifications.

You'll need a computer and reliable internet access to successfully engage with your course.

We don't accept AS level qualifications on their own for entry to our undergraduate degree courses. However for some degree courses a small number of tariff points from AS levels are accepted as long as they're combined with tariff points from A levels or other equivalent level 3 qualifications in other subjects.

Important additional notes

Our published entry requirements are a guide only and our decision will be based on your overall suitability for the course as well as whether you meet the minimum entry requirements.

You'll need a computer and reliable internet access to successfully engage with your course.

Important additional notes

Our published entry requirements are a guide only and our decision will be based on your overall suitability for the course as well as whether you meet the minimum entry requirements.

You'll need a computer and reliable internet access to successfully engage with your course.

112-96 UCAS Tariff points. We accept A Levels, T Levels, BTECs, OCR, Access to HE and most other qualifications within the UCAS Tariff.
3 GCSEs at grade C, or grade 4, or above, including English and Maths.
If English is not your first language you will be expected to demonstrate a certificated level of proficiency of at least IELTS 6.0 (Academic level) or equivalent English Language qualification, as recognised by Anglia Ruskin University.

Important additional notes

Our published entry requirements are a guide only and our decision will be based on your overall suitability for the course as well as whether you meet the minimum entry requirements.

You'll need a computer and reliable internet access to successfully engage with your course.

International students

English language requirements

Contextual offers

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Fees and funding

UK students

£9,535 UK students starting 2026/27 (full-time, per year)

An update on tuition fees for 2026-27
The fee of £9,535 quoted for UK students starting in 2026-27 is an indicative fee based on the current maximum regulated tuition fee for the 2025-26 academic year.

The University’s policy is to charge the maximum regulated tuition fee as set by the Government. The Government has advised that the regulated fee cap for full-time undergraduate courses taught in the 2026-27 academic year will be increasing in line with inflation.

The exact amount of the maximum regulated tuition fee set by the Government hasn’t been confirmed yet.

We expect confirmation of this in the coming weeks at which point the fee for the 2026-27 academic year will be updated.

Paying your tuition fees
If you're a UK student, you don't need the money to pay for university now.

If you accept an offer to study at university, you can apply for a Tuition Fee Loan to cover your course fees.

Both full-time and part-time students can apply for a Tuition Fee Loan. You'll start repaying the loan in the April after you graduate.

For more information about student loans, see our undergraduate student finance page.

This information also applies to:

Irish nationals living in the UK or Ireland
EU, EEA and Swiss nationals benefiting from citizens’ rights under the UK-EU Withdrawal Agreement.

£9,535 UK students starting 2026/27 (full-time, per year)

The exact amount of the maximum regulated tuition fee set by the Government hasn’t been confirmed yet.

We expect confirmation of this in the coming weeks at which point the fee for the 2026-27 academic year will be updated.

Paying your tuition fees
If you're a UK student, you don't need the money to pay for university now.

If you accept an offer to study at university, you can apply for a Tuition Fee Loan to cover your course fees.

Both full-time and part-time students can apply for a Tuition Fee Loan. You'll start repaying the loan in the April after you graduate.

For more information about student loans, see our undergraduate student finance page.

This information also applies to:

Irish nationals living in the UK or Ireland
EU, EEA and Swiss nationals benefiting from citizens’ rights under the UK-EU Withdrawal Agreement.

£9,535 UK students starting 2026/27 (full-time, per year)

The exact amount of the maximum regulated tuition fee set by the Government hasn’t been confirmed yet.

We expect confirmation of this in the coming weeks at which point the fee for the 2026-27 academic year will be updated.

Paying your tuition fees
If you're a UK student, you don't need the money to pay for university now.

If you accept an offer to study at university, you can apply for a Tuition Fee Loan to cover your course fees.

Both full-time and part-time students can apply for a Tuition Fee Loan. You'll start repaying the loan in the April after you graduate.

For more information about student loans, see our undergraduate student finance page.

This information also applies to:

Irish nationals living in the UK or Ireland
EU, EEA and Swiss nationals benefiting from citizens’ rights under the UK-EU Withdrawal Agreement.

£9,535 UK students starting 2025/26 (full-time, per year)

Paying your tuition fees
If you're a UK student, you don't need the money to pay for university now.

If you accept an offer to study at university, you can apply for a Tuition Fee Loan to cover your course fees.

Both full-time and part-time students can apply for a Tuition Fee Loan. You'll start repaying the loan in the April after you graduate.

For more information about student loans, see our undergraduate student finance page.

This information also applies to:

Irish nationals living in the UK or Ireland
EU, EEA and Swiss nationals benefiting from citizens’ rights under the UK-EU Withdrawal Agreement.

International students

£17,500 International students starting 2026/27 (full-time, per year)

You can pay your fees upfront, in full or in two instalments. We will ask for a deposit of £4,000 or a sponsorship letter

Find out about paying your fees.

£17,500 International students starting 2026/27 (full-time, per year)

You can pay your fees upfront, in full or in two instalments. We will ask for a deposit of £4,000 or a sponsorship letter

Find out about paying your fees.

£17,500 International students starting 2026/27 (full-time, per year)

You can pay your fees upfront, in full or in two instalments. We will ask for a deposit of £4,000 or a sponsorship letter

Find out about paying your fees.

£16,700 International students starting 2025/26 (full-time, per year)

You can pay your fees upfront, in full or in two instalments. We will ask for a deposit of £4,000 or a sponsorship letter

Find out about paying your fees.

Placement year fee

Living costs

Bursaries, scholarships and part-time work

Apply for Business Management and Digital Marketing

UK students

Apply through UCAS

International students

Apply direct

Apply online

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Business Management and Digital Marketing

BSc (Hons)

With foundation year

With placement

January 2026

Careers

Teaching and modules

BSc (Hons)

With foundation year

With placement

January 2026

Facilities

Entry requirements

BSc (Hons)

Important additional notes

With foundation year

Important additional notes

With placement

Important additional notes

January 2026

Important additional notes

International students

English language requirements

Fees and funding

BSc (Hons)

With foundation year

With placement

January 2026

BSc (Hons)

With foundation year

With placement

January 2026

Apply for Business Management and Digital Marketing

UK students

International students

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