Undergraduate
Three students looking at a computer monitor attached to the wall
BSc (Hons) Available in Clearing Placement year available

Business Management and Digital Marketing

Build up your business acumen and become a qualified marketer to get the edge on the competition.

Start date
September 2026 January 2027
Location
Cambridge
UCAS course code
N508
Duration
3 years

Start date
September 2026 January 2027
Location
Cambridge
UCAS course code
N509
Duration
4 years with placement

Start date
January 2027
Location
Cambridge
UCAS course code
N510
Duration
4 years with foundation
6th

in England and 1st in the region for undergraduates progressing into senior roles.
Source: GOS 2026

If you want to gain practical business and marketing experience and stand out from the crowd, this is the degree for you.

You’ll learn foundational concepts of business management alongside specialised knowledge in marketing. You'll cover marketing strategies, consumer behaviour, brand management, digital marketing techniques, and more.

Chartered Institute of Marketing

As part of your CIM accredited degree, you'll receive exemptions that reduce the number of assessments you take to gain a CIM qualification, a possible 66% reduction in the duration it takes to gain CIM qualifications, access to events like The Pitch, and access to the Marketing Club, a community that provides valuable marketing resources.

CIM Accredited Degree graphic
  • Four students and the words "Student Guide" and "Business"
    Real Business students speaking honestly about their journey and ARU experience.
Why ARU?

  • Combine business management with cutting-edge digital marketing expertise

  • Learn how brands engage audiences through digital channels and emerging technologies

  • Develop practical marketing skills through live industry projects

  • Explore social media, consumer behaviour and digital strategy

  • Graduate ready for careers in one of the fastest-growing areas of business

Teaching Excellence Framework Gold award logo
   

Study at an award-winning university

We've received a Gold award for the quality of our education in a UK-wide review of teaching standards. We were also proud to be named Times Higher Education University of the Year 2023.

Careers

Learn up-to-the-minute skills, with a major focus on practical, hands-on learning to get you set up for a career in business.

You’ll have opportunities to gain a professional marketing qualification or award, take an optional placement year, and study abroad for a semester.

Graduation doesn’t need to be the end of your time with us. You might decide to stay at ARU and study for a Masters such as our Marketing MSc or our Digital Marketing MBA. With our Alumni Scholarship, you’ll even get 20% off your fees as an ARU graduate.

Teaching and modules

Our first-year modules are designed to develop the knowledge you already have, and give you a broad understanding of the key concepts of business and organisational management.

In years 2 and 3, you’ll turn your focus to specialist marketing knowledge and skills as you learn about consumer behaviour, retail and experiences, and advertising. At the same time, you’ll continue to build your more general business know-how.

Finally, you’ll complete your major project, where you’ll work in an interdisciplinary team to address a current, complex business issue.

  • Elevate logo
    Rise to the challenge of thriving and succeeding in the constantly changing world of business: The "Elevate" learning experience will amplify your potential so you stand out to employers. Find out more about Elevate.
  • Business students manning an indoor stall and chatting to visitors at the ARU Cambridge Winter Fair
    See our Business students in action they develop, pitch and launch their own product or services at our Winter Market as part of their degrees.
  • Elevate logo
  • Business students manning an indoor stall and chatting to visitors at the ARU Cambridge Winter Fair
  • Elevate logo
    Rise to the challenge of thriving and succeeding in the constantly changing world of business: The "Elevate" learning experience will amplify your potential so you stand out to employers. Find out more about Elevate.
  • Business students manning an indoor stall and chatting to visitors at the ARU Cambridge Winter Fair
    See our Business students in action they develop, pitch and launch their own product or services at our Winter Market as part of their degrees.

Modules are subject to change and availability, and may vary by location. If you have the choice of optional modules, these are indicated with a *.

Year 1
  • Elevate 1: How to do Business (30 credits)
  • Principles of Digital Marketing (30 credits)
  • Into ARU
  • Financial Environment and Analysis (15 credits)
  • International Business and Market Dynamics (15 credits)
  • Organisational Behaviour and AI (Future of Work) (30 credits)
Year 2
  • Social Media and Experiential Marketing (30 credits)
  • Data Analytics and AI in Business (15 credits)
  • The Entrepreneurial Journey (30 credits)
  • International Operations and Supply Chain Management (30 credits)
  • Ruskin Module (15 credits)
Year 3
  • International Marketing Communications (30 credits)
  • Sustainability and Responsible Business (30 credits)
  • Undergraduate Major Project (30 credits)
  • Strategic Management for Experience Sectors (30 credits)
Module details

You can choose to take an optional placement year as part of this course. Placements typically happen in Year 3, and your course will take four years overall. Find out more about placement years.

Placement year
  • Work placement
Module details

To prepare you for university study, you can take a foundation year at the start of this course. Find out more about foundation years.

Year 1
  • Foundation in Business
Year 2
  • Into ARU
  • Digital Business and Principles of Marketing
  • How to do Business (30 credits)
  • Financial Environment and Analysis (15 credits)
  • International Business and Market Dynamics (15 credits)
  • Organisational Behaviour and AI (Future of Work) (30 credits)
Year 3
  • Understanding the Consumer
  • Retail and Experiential Marketing
  • The Entrepreneurial Journey (30 credits)
  • Project Management and Implementation (30 credits)
  • Ruskin Module (15 credits) *
Year 4
  • International Business Strategy and Practice (30 credits)
  • Sustainability and Responsible Business (30 credits)
  • Marketing Communications
  • Undergraduate Major Project (30 credits)
Module details

Facilities

As a business and marketing student, you can expect:

  • industry-specialist lecturers with a wealth of practical experience, teaching you in a supportive and encouraging environment
  • active collaborative learning which includes digitally supported learning with online screencasts providing background material to support face-to-face discussion

Take a guided tour and meet our students.

Entry requirements

Fees and funding

Apply for Business Management and Digital Marketing

Clearing places available

UK students, apply through Clearing for a September 2026 start

Apply through Clearing

UK students

Apply through UCAS for 2027

International students

Apply online
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