Dr Nektarios Tzempelikos

Nektarios Tzempelikos For media enquiries please contact the Press Team

Associate Professor in Marketing and School Research Lead

Faculty:Faculty of Business and Law

School:Management

Location: Cambridge

Areas of Expertise: Business, management and leadership , Marketing

Research Supervision:Yes

Nektarios Tzempelikos is a Associate Professor in Marketing and School Research Lead for the School of Management at the Faculty of Business and Law.

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Background

Nektarios Tzempelikos is Associate Professor in Marketing and School Research Lead for the School of Management at the Faculty of Business and Law. He received his PhD in 2011 from the Athens University of Economics & Business, Greece.

Nektarios' primary research interest involves business to business marketing. His research has been published in Industrial Marketing Management (3* ABS, Impact Factor: 4.779), Journal of Business & Industrial Marketing (2* ABS, Impact Factor: 1.961), Journal of Business to Business Marketing (2* ABS, Impact Factor: 0.941) and Journal of Strategic Marketing (2* ABS), among others. He has also presented his work at numerous academic conferences. He currently serves as a member of the editorial board of the Industrial Marketing Management, Journal of Business to Business Marketing and Journal of Business & Industrial Marketing.

Nektarios also has experience in consulting and research projects for various public and private organisations and has also attracted funding through winning research awards. He is also Senior Fellow of the Higher Education Academy. He has received the outstanding reviewer status award from the Industrial Marketing Management (2016) and from the Journal of Business & Industrial Marketing (2017).

Spoken Languages

  • Greek
  • English

Research interests

  • Business to business marketing 
  • Relationship marketing 
  • Sales management/key account management 
  • Customer value in business to business marketing 
  • Managerial relevance of marketing research 
  • Customer satisfaction/loyalty 

Areas of research supervision

  • Relationship Marketing in Business to Business Markets 
  • Sales Management/ Key Account Management 
  • Customer Value in Business to Business Marketing 
  • Managerial Relevance of Marketing Research 

Teaching

Teaching experience on the following modules in the Anglia Ruskin University.

Undergraduate level:

  • Principles of Marketing MOD004174 (level 4) (module leader)
  • Marketing Essentials MOD001027 (level 4)
  • Academic Skills MOD004444 (level 4)
  • Customer Relationship Marketing MOD004480 (level 5) (module leader)
  • Business-to-Business (B2B) Marketing MOD004495 (replaced MOD003055) (level 5) (module leader)
  • International Marketing MOD001194 (level 6)
  • Undergraduate major project MOD001085 (level 6)
  • Career Management & Employability MOD004420 (level 6) 

Postgraduate level:

  • Marketing Planning MOD004454 (level 7) (module leader)  
  • Marketing research MOD001225 (level 7) (module leader)
  • Principles of Marketing Management MOD004151 (level 7 (module leader)
  • Marketing Design and Innovation MOD001223 (level 7) (module leader)
  • Research Methods for Business and Management MOD004452 (level 7) 

Qualifications

  • Postgraduate certificate in education (PGCE) (Higher Education) 
  • Doctoral Thesis (PhD) in Marketing, Athens University of Economic and Business 
  • Master of Science (MSc) in Marketing and Communication with new technologies (specialization in Marketing), Athens University of Economic & Business 
  • Bachelor (BSc) in Marketing and Communication (specialization in Marketing), Athens University of Economic & Business 

Memberships, editorial boards

  • Senior Fellow of the Higher Education Academy (Ref: PR083630), 2015.  
  • Member of the Industrial Marketing and Purchasing (IMP) Group 
  • Member of the B2B Special Interest Group of the Academy of Marketing 
  • Editorial Board Member, Industrial Marketing Management (3*ABS, impact factor: 3.678), 2015 - present 
  • Editorial Board Member, Journal of Business to Business Marketing (2*ABS, impact factor: 0.941), 2015 - present 
  • Editorial Board Member, Journal of Business and Industrial Marketing (2*ABS, impact factor: 1.961), 2015 – present 
  • Guest co-editor at Journal of Business to Business Marketing (2*ABS, Impact Factor: 0.941) - Special Issue on Innovation in Business to Business Marketing (Vol. 26 No. 3-4, 2019). 
  • Co-editor in a book entitled ‘Special Topics in Economics & Management’, Atiner publications, 2017 
  • Guest co-editor at Industrial Marketing Management (3*ABS, impact factor: 4.779) - Special Issue on Relational Key Account Management (Vol. 43 No. 7, pp. 1109-1268, October 2014)

Research grants, consultancy, knowledge exchange

  • 2018: Innovation Bridge project – European Regional Development Fund. Business Consultancy. Company name: Dermatonics Principal Investigator
  • 2018: Innovation Bridge project – European Regional Development Fund. Business Consultancy. Company name: Honestley. Principal Investigator
  • 2018: Innovation Bridge project – European Regional Development Fund. Business Consultancy. Company name: VirtualDesignCloud. Principal Investigator
  • 2017: Innovation Bridge project – European Regional Development Fund. Business Consultancy. Company name: Teleostec. Principal Investigator
  • 2017: Innovation Bridge project – European Regional Development Fund. Business Consultancy. Company name: Applied Business Computers. Principal Investigator
  • 2016: Silver Economy Accelerating Strategies 2 Grow project. Co-investigator with focus on quantitative data analysis and marketing research (awarded). The Project is part-financed by the European Regional Development Fund
  • 2009: Hellenic Migration Policy Institute (IMEPO), “Study of the integration of 2nd wave of immigrants in the work labor”
  • 2007: Observatory for the Greek Information Society, “Study of the level of information technology (IT) skills adoption on the public sector” (eGovernment)
  • 2006: Gergeris, S.A. “Study of the distribution intermediates’ buying behavior on the bottled water industry”
  • 2006: Apivita, “Study of consumer’s behavior on natural-based cosmetics”
  • 2005: Public Power Corporation S.A. “Study of employee’s satisfaction with the organization’s educational programs”
  • 2005: Abbott, “Study of the doctors’ buying behavior on children’s medicines”
  • 2005-2007: Yamaha Motors S.A., “Longitudinal customers’ satisfaction survey for motorbikes”

Selected recent publications

Tzempelikos, N. “Relationship value in business-to-business markets: a replication and extension of Ulaga and Eggert’s (2006) study”, Journal of Business & Industrial Marketing, ahead-of-print Publication date: 1 April 2020 https://doi.org/10.1108/JBIM-07-2019-0320 (2*ABS, Impact Factor: 1.961). ARRO: http://arro.anglia.ac.uk/id/eprint/705090.

Tzempelikos, N., Kooli, K., and Lichtenthal, D. (2019) “Innovation in business-to-business marketing”, Journal of Business-to-Business Marketing, Vol. 26 No. 3-4, pp. 229-232 https://doi.org/10.1080/1051712X.2019.1611068 (2*ABS, Impact Factor: 0.941). ARRO: http://arro.anglia.ac.uk/id/eprint/704313.

Kooli, K., Tzempelikos, N., Foroudi, P., and Mazahreh, S. (2019) “What drives B-to-B marketers in emerging countries to use social media sites?”, Journal of Business-to-Business Marketing,  Vol. 26 No. 3-4, pp. 245-264. https://doi.org/10.1080/1051712X.2019.1611078 (2*ABS, Impact Factor: 0.941). ARRO: http://arro.anglia.ac.uk/id/eprint/704316.

Pereira, G., Tzempelikos, N., Trento, L., Trento, C., Borchardt, M., and Viegas, C. (2019) “Top managers’ role in key account management”, Journal of Business & Industrial Marketing, Vol. 34 No. 5, pp.977-993, https://doi.org/10.1108/JBIM-08-2018-0243 (2*ABS, Impact Factor: 1.961). ARRO:http://arro.anglia.ac.uk/id/eprint/704236.

Tzempelikos, N. and Kooli, K. (2018) “Moderating effects of environmental uncertainty on behavioural intentions in business markets – a study across theoretical perspectives”, Journal of Business & Industrial Marketing, Vol. 33 No. 7, pp.1037-1051. https://doi.org/10.1108/JBIM-12-2017-0308 (2*ABS, Impact Factor: 1.961). ARRO: http://arro.anglia.ac.uk/id/eprint/703084.

Lichtenthal, D., Tzempelikos, N., and Tellefsen, T. (2018), “Journal positioning meta-issues as evolving contexts: Organizational marketing at the crossroads”, Industrial Marketing Management, Vol. 69, February, pp. 40-52. https://doi.org/10.1016/j.indmarman.2018.01.027 (3*ABS, Impact Factor: 4.779). ARRO: http://arro.anglia.ac.uk/id/eprint/702766.

Tzempelikos, N. (2017) “Shifting from bad practices to good practices in research”, Journal of Business-to-Business Marketing, Vol. 24 No. 1, pp. 75-78, published online: 10 Mar 2017 https://doi.org/10.1080/1051712X.2016.1275834 (2*ABS, Impact Factor: 0.941). ARRO: http://arro.anglia.ac.uk/id/eprint/701449.

Tzempelikos, N., and Gounaris, S. (2015) “Linking key account management practices to performance outcomes”, Industrial Marketing Management, Vol. 45, February, pp. 22-34. https://doi.org/10.1016/j.indmarman.2015.02.018 (3*ABS, Impact Factor: 4.779). ARRO: http://arro.anglia.ac.uk/id/eprint/604749.

Tzempelikos, N. (2015) “Top management commitment and involvement and their link to key account management effectiveness”, Journal of Business & Industrial Marketing, Vol. 30, No. 1, pp. 32-44. https://doi.org/10.1108/JBIM-12-2012-0238  (2*ABS, Impact Factor: 1.961). ARRO: http://arro.anglia.ac.uk/id/eprint/604766.

Gounaris, S. and Tzempelikos, N. (2014) “Relational Key Account Management: Building Key Account Management Effectiveness through Structural Reformations and Relationship Management Skills”, Industrial Marketing Management, Vol. 43, No. 7, pp. 1110-1123. https://doi.org/10.1016/j.indmarman.2014.06.001 (3*ABS, Impact Factor: 4.779). ARRO: http://arro.anglia.ac.uk/id/eprint/604765.

Brennan, R., Tzempelikos, N., and Wilson, J. (2014) “Improving relevance in B2B research: Analysis and recommendations”, Journal of Business & Industrial Marketing, Vol. 29, No. 7/8, pp. 601-609. https://doi.org/10.1108/JBIM-09-2013-0201 (2*ABS, Impact Factor: 1.961). ARRO: http://arro.anglia.ac.uk/id/eprint/604751.

Recent presentations and conferences

Tzempelikos, N. (2016) “The academic/practitioner gap in business to business marketing: A review and future research directions”, 2016 IMP Conference, Poznan, Poland, 30 August–3 September 2016.

Tzempelikos, N. (2016) “When relationship marketing does has the greatest impact on the behaviour intentions in business relationships? A study of the environmental uncertainty across theoretical perspectives”, 2016 Academy of Marketing B2B SIG, Paris, France, 23-24 June 2016.

Morha, E. I. M., Wilson, J., and Tzempelikos, N. (2015), “Moderation Effects on the Market Orientation-Performance Connubial Relationship: A Developing World Perspective”, 48th Academy of Marketing Conference, Limerick, Ireland, 7-9 July 2015.

Gounaris, S., Tzempelikos, N., and McDermott, M.  (2014), “Implementing key account management: Key dimensions and outcomes”, 43th European Marketing Academy Conference (EMAC), Valencia, Spain, 3-6 June 2014.

Tzempelikos, N. and Gounaris, S. (2013), “Implementing key account management: Key dimensions and outcomes”, Industrial Marketing and Sales Management Symposium & Special Issue in Industrial Marketing Management “From Strategy Frameworks to Value-in-use: Implementing Strategies and Theories of B2B Marketing and Sales Management”, Helsinki, Finland, 7 November 2013.

Media experience

Tzempelikos, N. (2018). Working with local companies to provide innovation support. Insight, July edition, 10 July 2018, p4.

Tzempelikos, N. (2017). Innovation Bridge, a case study of Knowledge Exchange – Interview. Bulletin, edition 35, July 2017, feature published online on 26 July 2017 (https://arubulletin.info/2017/07/25/innovation-bridge-a-case-study-of-knowledge-exchange).

Jess Pike and Tzempelikos, N. (2017). Everything you need to know about net promoter score (NPS) - including the alternatives. B2B Marketing, feature published online on 5 May 2017, (https://www.b2bmarketing.net/en-gb/resources/features/everything-you-need-know-about-net-promoter-score-nps-including-alternatives).

Tzempelikos, N. (2014). How do we bridge the gap between academics and business. Research Highlights, Vol 2 (Autumn), pp6-7.