Writtle University College and ARU have merged. Writtle’s full range of college, degree, postgraduate and short courses will still be delivered on the Writtle campus. See our guide to finding Writtle information on this site.

Ran Cao

Lecturer in Marketing and Strategy
Faculty of Business and Law
Areas of Expertise:
Business Management , Marketing
Research Supervision:

Ran Cao is a Lecturer in Marketing and Strategy. Ran had previously worked at Durham University, Teeside University and the University of Westminster with a range of academic experiences. Ran is also co-founder of a digital pathology social enterprise.

Email Ran Cao
Research interests
  • Marketing: Service Marketing/Service-dominant Logic/Value Cocreation/Service Ecosystem/Customer Behaviour/Customer Learning
  • Health: Health Service/Chronic Condition Self-management/Patient Experience/Patient Centricity/Diabetes/Remote Diagnostics/Digital Pathology/Artificial Intelligence (AI) in Health
  • Education: Adult Education/Self-directed Learning
  • Sociology: Culture/Social Network
  • Methodology: Qualitative/Quantitative/Social Network Analysis
Areas of research supervision
  • Service Marketing
  • Healthcare Context
  • Customer Learning
  • Doctor of Business Administration (DBA) Supervision (PG)
  • Integrated Marketing Communications (PG)
  • Marketing and Design Innovation (PG)
  • International Marketing and Brand Management (PG)
  • Marketing Postgraduate Major Project (PG)
  • Marketing Undergraduate Major Project (UG)
  • International Marketing (UG)
  • Retail and Shopper Marketing (UG)
  • Developing Content for Campaigns (UG)
  • Undertaking the Campaign (UG)
  • PhD in Business and Management (completing)
  • MSc Marketing, University of Nottingham
  • BA (Hons) International Business Management, University of Nottingham
Memberships, editorial boards
  • Chartered Management Institute (CMI) Membership