Ran Cao

Ran Cao is a Lecturer in Marketing and Strategy. Since joined UK Higher Education in 2017, Ran had worked at Durham University, Teesside University, University of Westminster and Anglia Ruskin University with a wide range of academic experiences. Ran is also a co-founder of a digital pathology social enterprise.

Email Ran Cao

Research interests

• Marketing: Service Marketing/Service-dominant Logic/Value Cocreation/Service Ecosystem/Customer Behaviour/Customer Learning
• Health: Health Service/Chronic Condition Self-management/Patient Experience/Patient Centricity/Diabetes/Remote Diagnostics/Digital Pathology/Artificial Intelligence (AI) in Health
• Education: Adult Education/Self-directed Learning
• Sociology: Culture/Social Network
• Methodology: Qualitative/Quantitative/Social Network Analysis

Areas of research supervision

• Service Marketing
• Healthcare Context
• Customer Learning

Teaching

• Doctor of Business Administration (DBA) Supervision (PG)
• Integrated Marketing Communications (PG)
• Marketing and Design Innovation (PG)
• International Marketing and Brand Management (PG)
• Marketing Postgraduate Major Project (PG)
• Marketing Undergraduate Major Project (UG)
• International Marketing (UG)
• Retail and Shopper Marketing (UG)
• Developing Content for Campaigns (UG)
• Undertaking the Campaign (UG)

Qualifications

• PhD in Business and Management (completing)
• MSc Marketing, University of Nottingham
• BA (Hons) International Business Management, University of Nottingham
• PGCert Learning and Teaching (Higher Education), Anglia Ruskin University

Memberships, editorial boards

• Chartered Management Institute (CMI) Membership
• Fellowship of the Higher Education Academy (FHEA)