Ran Cao

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Lecturer in Marketing and Strategy School of Management Course Director Faculty Race Equality Lead
Faculty:
Faculty of Business and Law
School:
Management
Location:
Cambridge
Areas of Expertise:
Business Management , Marketing
Research Supervision:
Yes

Ran Cao is a Lecturer in Marketing and Strategy. Since joining UK Higher Education in 2017, Ran has worked at Durham University, Teesside University, University of Westminster and ARU, with a wide range of academic experiences. Ran is also a co-founder of a digital pathology social enterprise.

[email protected]

Research interests
  • Marketing: Service Marketing/Service-dominant Logic/Value Cocreation/Service Ecosystem/Customer Behaviour/Customer Learning
  • Health: Health Service/Chronic Condition Self-management/Patient Experience/Patient Centricity/Diabetes/Remote Diagnostics/Digital Pathology/Artificial Intelligence (AI) in Health
  • Education: Adult Education/Self-directed Learning
  • Sociology: Culture/Social Network
  • Methodology: Qualitative/Quantitative/Social Network Analysis
Areas of research supervision
  • Service Marketing
  • Healthcare Context
  • Customer Learning
Teaching
  • Principles of Marketing Management (PG)
  • Entrepreneurial Action (PG)
  • Doctor of Business Administration (DBA) Supervision (PG)
  • Integrated Marketing Communications (PG)
  • Marketing and Design Innovation (PG)
  • International Marketing and Brand Management (PG)
  • Marketing Postgraduate Major Project (PG)
  • Digital Business and Principles of Marketing (UG)
  • Tourism Management and Innovation (UG)
  • Marketing Undergraduate Major Project (UG)
  • International Marketing (UG)
  • Retail and Shopper Marketing (UG)
  • Developing Content for Campaigns (UG)
  • Undertaking the Campaign (UG)
Qualifications
  • PhD in Business and Management (completing)
  • MSc Marketing, University of Nottingham
  • BA (Hons) International Business Management, University of Nottingham
  • PGCert Learning and Teaching (Higher Education), Anglia Ruskin University
Memberships, editorial boards
  • Chartered Manager and Business Educator
  • Chartered Management Institute (CMI) Membership
  • Fellowship of the Higher Education Academy (FHEA)
Selected recent publications

Sehmbi, T., Cao, R., Sapkota, R. and Pardhan, S. (2025) 'Knowledge and awareness of healthcare systems and the uptake of diabetic services among Chinese people diagnosed with type 2 diabetes in the UK', Ethnicity & Health. Available at: https://doi.org/10.1080/13557858.2025.2496188