Ran Cao

Lecturer in Marketing and Strategy

Faculty of Business and Law
Areas of Expertise:
Business Management , Marketing
Research Supervision:

Ran Cao is a Lecturer in Marketing and Strategy. Ran had previously worked at Durham University, Teeside University and the University of Westminster with a range of academic experiences. Ran is also co-founder of a digital pathology social enterprise.

Email Ran Cao

Research interests

  • Marketing: Service Marketing/Service-dominant Logic/Value Cocreation/Service Ecosystem/Customer Behaviour/Customer Learning
  • Health: Health Service/Chronic Condition Self-management/Patient Experience/Patient Centricity/Diabetes/Remote Diagnostics/Digital Pathology/Artificial Intelligence (AI) in Health
  • Education: Adult Education/Self-directed Learning
  • Sociology: Culture/Social Network
  • Methodology: Qualitative/Quantitative/Social Network Analysis

Areas of research supervision

  • Service Marketing
  • Healthcare Context
  • Customer Learning


  • Doctor of Business Administration (DBA) Supervision (PG)
  • Integrated Marketing Communications (PG)
  • Marketing and Design Innovation (PG)
  • International Marketing and Brand Management (PG)
  • Marketing Postgraduate Major Project (PG)
  • Marketing Undergraduate Major Project (UG)
  • International Marketing (UG)
  • Retail and Shopper Marketing (UG)
  • Developing Content for Campaigns (UG)
  • Undertaking the Campaign (UG)


  • PhD in Business and Management (completing)
  • MSc Marketing, University of Nottingham
  • BA (Hons) International Business Management, University of Nottingham

Memberships, editorial boards

  • Chartered Management Institute (CMI) Membership