Business Management and Business Analytics
Combine essential business management principles with the analytical and technological skills needed in today’s data-driven world. The programme prepares you to make strategic, evidence-based decisions by integrating management theory, data analysis, and digital innovation.
in the East of England for undergraduates employed as managers, directors or senior officials.
Source: GOS 2025
Get a comprehensive understanding of core business principles while developing advanced analytical and data-driven decision-making skills. The program integrates management theory with modern analytical tools and technologies to enable you to interpret complex business data, identify trends, and provide strategic insights that drive organizational performance and innovation.
This degree aims to produce business leaders and analysts who can bridge the gap between management practice and analytical insight, using data ethically and effectively to create sustainable business value.
Study at an award-winning university
We were named Times Higher Education University of the Year 2023. We've also been awarded a Gold rating in the Teaching Excellence Framework – a reflection of the outstanding education we offer our students.
Careers
The BSc (Hons) Business Management and Business Analytics degree provides both the theoretical foundations, and intellectual and transferable skills, necessary for a wide range of business or management careers.
It also provides the training necessary for further study in a variety of disciplines.
Graduation doesn’t need to be the end of your time with us. You might decide to stay at ARU and study for a Masters, such as our MBA or MSc International Business. Take advantage of our Alumni Scholarship and get 20% off your fees.
Teaching and modules
You'll learn via lectures, seminars and directed independent study.
Interactivity is a central feature of seminars, for example the games-based exercises in Econometrics. You'll learn to present and to work effectively in groups.
Modules are subject to change and availability, and may vary by location. If you have the choice of optional modules, these are indicated with a *.
- How to do Business
- Applied Economic Mathematics and Statistics
- Into ARU
- Organisational Behaviour and AI (Future of Work)
- International Business and Market Dynamics
- Financial Environment and Analysis
- Elevate 2: Entrepreneurship and Consultancy (30 credits)
- Data Analytics and AI in Business (15 credits)
- Micro and Macro Economics
- Introduction to Econometrics
- Ruskin Module (15 credits)
- International Business Strategy and Practice
- Undergraduate Major Project EIB (30 credits)
- Sustainability and Responsible Business
- Applied Modelling and Visualisation (30 credits)
To prepare you for university study, you can take a foundation year at the start of this course. Find out more about foundation years.
- Learning to Learn
- Introduction to Business
- Core Maths
- Critical Thinking
- Intercultural Studies
- Ethics
- Business Law
You can choose to take an optional placement year as part of this course. Placements typically happen in Year 3, and your course will take four years overall. Find out more about placement years.
- Work Placement School of Economics Finance and Law
Read profiles of teaching and research staff on this course.
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Dr Imko MeyenburgSenior Lecturer
Facilities
At ARU you’ll be part of our School of Economics, Finance and Law:
- benefit from award-winning facilities
- learn from qualified, expert staff
- choose to study abroad for a semester.