Achieve a sound understanding of the terminology, concepts, principles and techniques used in marketing and get a strong foundation in business and management. We’ll encourage you to pursue areas of particular interest to you, and to appreciate the importance of the social, political, ethical, technological, environmental and global contexts in which today’s businesses – and marketerers – operate.
Evaluate markets as a method of resource allocation, ‘market failures’ and policy corrections for product and factor markets.
Deploy your knowledge and skills to design, implement and evaluate marketing strategies, and use a range of marketing tools and techniques to deliver results. You’ll be able to devise credible solutions to organisational problems in a wide range of marketing contexts.
You’ll also develop a comprehensive understanding of the principles and functions of management, including human resources, marketing, accounting, and finance, including knowledge and information management.
Find out more about studying Studying Marketing at ARU.
Why ARU?
Gain real-world experience through industry-led Live Brief projects.
Benefit from small class cohorts where we’ll know and support you.
Build confidence and influencing skills through presenting your work.
Develop highly valued transferrable skills to enable career pivots.
Whichever industry you want to work in, gaining a recognised marketing qualification is a sure-fire way to stand out from the crowd.
Graduates from this course will be able to work effectively in a variety of marketing related roles. You’ll be able to deploy your knowledge and skills to design, implement and evaluate marketing strategies, with effective use of marketing tools and techniques to deliver results. You’ll be equipped to address gaps in knowledge and understanding and to devise credible solutions to organisational problems in a wide range of marketing contexts.
Throughout the course you’ll find an emphasis on developing important transferable skills. These include analysing literature, communicating your theories and findings, and applying a variety of research techniques to the solution of business problems.
One of the benefits of studying at ARU Peterborough is the opportunity to build strong networks with local employers, and work on real-world business challenges.
Graduation doesn’t need to be the end of your time with us. You might decide to stay at ARU with postgraduate courses on the horizon for ARU Peterborough. You could also study for a Master’s degree such as the Master of Business Administration (MBA) at ARU in Cambridge. Take advantage of our Alumni Scholarship and get 20% off your fees.
You’ll be a strong candidate for event management, tourism officer, event marketing manager, and event planning roles across a variety of industry sectors including business administration, technical, professional, financial services, logistics, hospitality, utilities, agriculture and construction.
Informed by employers, our courses support an integrated approach to employability. You’ll have opportunities to develop the skills and abilities they are looking for and gain a deeper understanding of how your academic learning relates to the world of work through Live Briefs and Ruskin Modules.
To amplify your career ambition, you will need to actively dedicate time outside of your studies, whether you choose to explore placements, internships or volunteering. Or you could make a social impact by collaborating with our partner organisations through our volunteer scheme Students at the Heart of Knowledge Exchange (SHoKE). These all give you an edge, providing you with experience that you will be able to evidence on your CV and talk about in interviews.
Our Employability and Careers Service offers a range of expert advice and support to build your unique professional profile, including tailored career appointments, advice on writing your CV, and help to complete job applications. You’ll have 24/7 access to the Careers Centre, our comprehensive online digital resource, which empowers you to start building a Personal Career Development Plan from the very start. Design your future at ARU.
To help you stand out when competing for a job after you graduate, we've developed the ARU Graduate Capitals. This is a set of six attributes, valued by employers and industry, that we integrate into our courses and help you develop, so you’ll have life-long career-skills.
Teaching and modules
Get a broad understanding of the critical concepts of marketing, key account and brand management and market research. Look at project management and explore retail and services marketing. We’ll also examine entrepreneurial practice and consumer behaviour.
We’ll also explore key subjects that all marketing professionals need to know about, including sustainability and marketing communications.
You’ll have the chance to work in a team, solving business problems and applying theoretical concepts to practice in a professional environment. We’ll look at real-life business problems, bringing the workplace to the classroom and allowing you to learn from others’ examples.
Modules are subject to change and availability, and may vary by location. If you have the choice of optional modules, these are indicated with a *.
Year 1
Introduction to Financial Analysis and Management
Digital Business and Principles of Marketing
Global Business Environment and International Strategy
A foundation year prepares you for the rest of your course, and focuses on general skills such as researching and referencing, numeracy and ICT, and communication. We'll also start to look at some more subject-specific topics.
The assessments are designed to allow you to demonstrate what you’ve learned, and to make sure you’re developing the abilities and skills you need to complete the course. You can expect an interesting mix of coursework, essays, and activity-based assignments. Your assessments could include problem-solving activities, consultancy projects, presentations, and group or individual reports.
Read profiles of teaching and research staff on this course.
Our published entry requirements are a guide only and our decision will be based on your overall suitability for the course as well as whether you meet the minimum entry requirements.
Other equivalent qualifications may be accepted for entry to this course; please email [email protected] for further information. Applicants to undergraduate courses can also check our information about undergraduate entry qualifications.
You'll need a computer and reliable internet access to successfully engage with your course.
We don't accept AS level qualifications on their own for entry to our undergraduate degree courses. However for some degree courses a small number of tariff points from AS levels are accepted as long as they're combined with tariff points from A levels or other equivalent level 3 qualifications in other subjects.
Important additional notes
Our published entry requirements are a guide only and our decision will be based on your overall suitability for the course as well as whether you meet the minimum entry requirements.
Other equivalent qualifications may be accepted for entry to this course; please email [email protected] for further information. Applicants to undergraduate courses can also check our information about undergraduate entry qualifications.
You'll need a computer and reliable internet access to successfully engage with your course.
We don't accept AS level qualifications on their own for entry to our undergraduate degree courses. However for some degree courses a small number of tariff points from AS levels are accepted as long as they're combined with tariff points from A levels or other equivalent level 3 qualifications in other subjects.
International students
We welcome applications from international and EU students, and accept a range of international qualifications.
Our Money Advice Service is on hand if you’d like to chat about living costs, budgets and managing your money. You can also find out more about student finance at one of our Open Days.
We offer a range of scholarships and bursaries, which provide extra financial support while you’re at university.
If you're eligible for a scholarship, you'll generally receive it automatically – there's no need to apply.
Our campus employment bureau, ARU Temps, can help you find part-time work that fits around your studies. It's a great chance to enhance your CV and boost your income while you study.
Stuart Potter
Dr Cheryl Greyson