BSc (Hons) Marketing

  • Available in Clearing 2024
How to apply Come to an Open Day


Stuart Potter addressing the camera Find out more about our Marketing course

Studying Marketing at ARU Peterborough

Develop your business and analytical skills and take your first steps into the exciting world of marketing, with our BSc (Hons) Marketing degree in Peterborough.

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Study at an award-winning university

We're the Times Higher Education (THE) University of the Year. We've also been awarded a Gold rating in the Teaching Excellence Framework – a reflection of the outstanding education we offer our students.

Whichever industry you want to work in, gaining a recognised marketing qualification is a sure-fire way to stand out from the crowd.

By studying BSc (Hons) Marketing at ARU Peterborough, you’ll achieve a sound understanding of the terminology, concepts, principles, and techniques used in marketing.

We’ll encourage you to pursue areas of particular interest, and to appreciate the importance of the social, political, ethical, technological, environmental, and global contexts in which today’s businesses – and marketers – operate.

It’s perfect preparation for a career in this varied, fast-moving field.

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Fees and Paying for University

Video still image of Parminder Summon Why are companies more interested in corporate social responsibility?

60 Second Seminar

Parminder Summon, Lecturer in Business and Law, discusses why companies are more and more interested in corporate social responsibility in this 60 Second Seminar.


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Career support from day one

Study at ARU Peterborough and:

  • attend business events, seminars and talks
  • make connections with local employers
  • benefit from ongoing careers and employability support

Take a guided tour and meet our students.

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Outstanding student support

Join our student community and:

  • learn from experienced tutors, who'll provide encouragement and feedback
  • benefit from a Personal Development Tutor from day one, who's there to support you throughout your time at university
  • access support, should you need it, with study skills, careers advice, health and wellbeing, and more.


A Marketing degree can prepare you for careers in a wide range of industries.

Graduates from this course will be able to work effectively in a variety of marketing related roles. They will be able to deploy their knowledge and skills to design, implement and evaluate marketing strategies, with effective use of marketing tools and techniques to deliver results. They will be equipped to address gaps in knowledge and understanding and to devise credible solutions to organisational problems in a wide range of marketing contexts.

You’ll be will be a strong candidate for brand management, key account management, digital marketing, marketing manager, market research and marketing planning roles across a variety of industry sectors including business administration, technical, professional, financial services, logistics, hospitality, utilities, agriculture, and construction.

At ARU Peterborough, our focus is on preparing you for the professional environment and helping you realise your career goals.

Our free Employability Service will help you take practical steps to follow your chosen career path , secure jobs, and work experience, or even start your own business.

Graduation doesn’t need to be the end of your time with us. You might decide to stay at ARU with postgraduate courses on the horizon for ARU Peterborough. You could also study for a Master’s degree such as the Master of Business Administration (MBA) at ARU in Cambridge.

Employability and personal career development

Informed by employers, our courses support an integrated approach to employability. You’ll have opportunities to develop the skills and abilities they are looking for and gain a deeper understanding of how your academic learning relates to the world of work through Live Briefs and Ruskin Modules.

To amplify your career ambition, you will need to actively dedicate time outside of your studies, whether you choose to explore placements, internships or volunteering. Or you could make a social impact by collaborating with our partner organisations through our volunteer scheme Students at the Heart of Knowledge Exchange (SHoKE). These all give you an edge, providing you with experience that you will be able to evidence on your CV and talk about in interviews.

Our Employability and Careers Service offers a range of expert advice and support to build your unique professional profile, including tailored career appointments, advice on writing your CV, and help to complete job applications. You’ll have 24/7 access to the Careers Centre, our comprehensive online digital resource, which empowers you to start building a Personal Career Development Plan from the very start. Design your future at ARU.

Business student Emma

Graduate Capitals

To help you stand out when competing for a job after you graduate, we've developed the ARU Graduate Capitals. This is a set of six attributes, valued by employers and industry, that we integrate into our courses and help you develop, so you’ll have life-long career-skills.

Apply now for BSc (Hons) Marketing

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Life in Peterborough

Study in the heart of Peterborough, a historic yet thriving city that's a great home for students. ARU Peterborough is easily accessible by public transport, making it ideal for you to live and study locally.

Get to know Peterborough

Want to talk to someone?

Do you have a question that we haven't answered so far? Talk to our application experts. You can also ask our Student Ambassadors about life at ARU.

We're here Monday-Thursday 9am-5pm (please note we close at 3.30pm on the first and third Thursday of the month for staff training), and Friday 9am-4.30pm.

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Foundation year available

This course offers a foundation year – an extra year of study to help you prepare for university, and build your knowledge and skills.