Events Management
You’re highly organised, detail oriented, and unflappable. If something goes wrong, you’re the first to come up with a solution.
It’s possible to combine placement and foundation year options if you study this course in Peterborough. Contact us to discuss what you can do, or choose your preferred option when you apply.
It’s possible to combine placement and foundation year options. Contact us to discuss what you can do, or choose your preferred option when you apply.
in the East of England for undergraduates employed as managers, directors or senior officials.
Source: GOS 2025
Learn how to create, organise and manage a wide variety of specialist events, from consumer-focused to business-oriented. You’ll get an insight into the wide variety of roles available within the industry. This course is part of our business portfolio, so you’ll receive a thorough grounding in all aspects of running a successful organisation from finance, law, organisational behaviour, strategy, and marketing.
You’ll make strong professional connections and build a portfolio of your events management experience. With regular opportunities to work with events professionals in the Peterborough area, you’ll increase your employability and grow in confidence.
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Find out more about studying Events Management at ARU.
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Gain real-world experience through industry-led Live Brief projects.
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Benefit from small class cohorts where we’ll know and support you.
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Build confidence and influencing skills through presenting your work.
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Develop highly valued transferrable skills to enable career pivots.
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Learn from sector experienced, expert lecturers.
Study at an award-winning university
We were named Times Higher Education University of the Year 2023. We've also been awarded a Gold rating in the Teaching Excellence Framework – a reflection of the outstanding education we offer our students.
Careers
An Events Management degree can prepare you for a career in a wide range of industries, in a variety of event-related roles.
Deploy your knowledge and skills to design and implement events, with effective use of marketing tools and techniques to deliver results. You’ll be equipped to address gaps in knowledge and understanding and to devise credible solutions to organisational problems in a wide range of event contexts.
Graduation doesn’t need to be the end of your time with us. You might decide to stay at ARU with postgraduate courses on the horizon for ARU Peterborough. You could also study for a Master’s degree such as the Master of Business Administration (MBA) at ARU in Cambridge. Take advantage of our Alumni Scholarship and get 20% off your fees.
Teaching and modules
Get a broad understanding of the global business environment, strategy, marketing and financial analysis, and of the events management sector in particular.
Address the challenges of managing a quality destination or attendee experience and how you can achieve optimum levels of customer satisfaction. Learn how to plan a wide range of events from parties and weddings to festivals and mega-events and corporate, hospital and trade exhibitions.
You’ll explore the marketing behind events, as no event will be successful without good marketing to raise awareness, drive interest, promote ticket sales, and encourage conversion; and how to evaluate them.
Develop your knowledge and skills around the planning and creation of events and the management of tourism in a more sustainable manner. You’ll have the option to focus on events or tourism for this independent learning, fieldwork, and assessment.
You’ll also experience practical learning as we bring the workplace to the classroom, allowing you to work with industry professionals and tackle the trials and tribulations of the professional events environment.
Modules are subject to change and availability, and may vary by location. If you have the choice of optional modules, these are indicated with a *.
- Global Business Environment and International Strategy
- Introduction to Business Contracts and the Law
- Organisational Behaviour
- Digital Business and Principles of Marketing
- Introduction to Financial Analysis and Management
- Into ARU
- Ruskin Module (15 credits)
- The Events Management Sector
- Managing Quality and Customer Service (Live Brief)
- Project Management
- Specialist Events Planning
- Marketing Events
- Event Management
- Sustainable and Ethical Management in Tourism and Events
- Undergraduate Major Project - Business
To prepare you for university study, you can take a foundation year at the start of this course. Find out more about foundation years.
- Contemporary Issues
- Literacies in Higher Education
- Extended Project
- Into ARU
You can choose to take an optional placement year as part of this course. Placements typically happen in Year 3, and your course will take four years overall. Find out more about placement years.
- Work placement
It’s possible to combine placement and foundation year options if you study this course in Peterborough. Contact us to discuss what you can do, or choose your preferred option when you apply.
Read profiles of teaching and research staff on this course.
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Stuart PotterSenior Lecturer Practitioner
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Dr Cheryl GreysonProfessional Lead for the faculty of Business, Innovation and Entrepreneurship
Facilities
As an Events Management student at ARU Peterborough, you’ll have access to:
- a brand new university building
- industry live briefs
- practical workshops.
Entry requirements
Fees and funding
Apply for Events Management
UK students
Call our Clearing line