Introduction to our Fashion Communication and Branding degree
Forge an international career in the £1.5 trillion fashion industry. Specialise in luxury branding, fashion journalism and PR, or fashion marketing and management and become a champion for sustainable fashion.
Choose your specialism
Our innovative new Fashion Communication and Branding degree offers you the choice of three pathways: Luxury Branding, Fashion Journalism and PR, or Fashion Marketing and Management.
In an increasingly competitive, commercial and technological environment, communication and branding professionals have never played such a central role in buying, retail, import and export, digital marketing and more.
Study our BA (Hons) Fashion Communication and Branding degree at ARU, and develop the skills, understanding and knowledge that are critical to international fashion design and business functions. You’ll gain a broad understanding of the fields of fashion, branding, journalism, PR, marketing and management in a global context and develop an understanding of the complex issues surrounding sustainable fashion and environmental impact.
Course options
Key facts
Entry requirements
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Fees and paying for university
Facilities and showcase
Industry-standard facilities
With our Fashion Communication and Branding degree, you’ll have access to all our facilities including:
- dedicated fashion workshops with a variety of industrial sewing machines
- Ruskin Gallery, a professional digital art gallery
- Mac and PC suites equipped with the latest software including Adobe Creative suite
- specialist printmaking workshop including etching, screen-printing and lithography
- 3D workshops for physical media including wood, plastic, metal and clay
- photography and media facilities including darkrooms; studios; film processing; digital printing suite; video editing; and professional equipment loans
- life drawing studio.
Futures Lab and workshop equipment
Our new digital workshop includes a variety of computer aided manufacturing machines, helping you learn up to date manufacturing and design processes as well as supporting many traditional techniques. These technologies include:
- 3D printers and scanners - FDM printers; material-specific extruders; SLA Formlabs printers; SLS Formlabs Fuse1; structured light 3D scanners
- 2D printing and cutting machines - laser cutters; Roland BN20 vinyl printer & cutter; Gerber substrate cutter; Mimaki TX300P sublimation printer.
Take a closer look
Our Creative Showcase shines a spotlight on what makes ARU creative and cultural – our spaces, places and people. Find out more about our community, the difference we make, the stories we tell, and the things that inspire us.
Meanwhile, Present is an exhibition that you curate for yourself. Explore the work of our graduating students in this eye-catching virtual degree show.
Lecturers
Lauren Fried
Senior Lecturer
Fabio Ciquera
Senior Lecturer
Wendy Moody
Senior Lecturer
Sean Campbell
Deputy Dean
Tina Burton
Deputy Head of School
Tom Stacey
Deputy Head of School
Cassie Jones
Senior Lecturer
Careers
The global apparel market is projected to grow in value from £1 trillion in 2020 to about £1.6 trillion by 2025, showing that the consumer demand is on the rise across the world (Statista, 2021).
As a BA (Hons) Fashion Communication and Branding graduate, you could consider career opportunities as a:
- creative director
- brand manager
- retail manager
- account manager (wholesale)
- branding consultant
- global supply chain manager
- fashion buyer
- fashion PR
- journalist
- fashion editor
- stylist
- visual merchandiser
- trend forecaster
- studio manager
- product developer
- colour developer.
You might also consider the areas of fashion marketing, and promotions and events management – or branch out on your own as an entrepreneur.
Graduation doesn't have to be the end of your time with us. You might decide to stay at ARU and study for a Masters such as our MSc Marketing or Master of Business Administration MBA. Take advantage of our Alumni Scholarship and get 20% off your fees.
Employability and personal career development
Informed by employers, our courses support an integrated approach to employability. You’ll have opportunities to develop the skills and abilities they are looking for and gain a deeper understanding of how your academic learning relates to the world of work through Live Briefs and Ruskin Modules.
You will need to dedicate time outside of your course to develop your employability, through placements, internships or volunteering or through our partner scheme Students at the Heart of Knowledge Exchange (SHoKE). You can evidence this experience on your CV and talk about it in interviews to give you that all important edge.
Our Employability and Careers Service offers a range of expert advice and support to build your unique professional profile, including tailored career appointments, advice on writing your CV, and help to complete job applications. You’ll have 24/7 access to the Careers Centre, our comprehensive online digital resource, which empowers you to start building a Personal Career Development Plan from the very start. Design your future at ARU.
Want to talk to someone?
Do you have a question that we haven't answered so far? Talk to our application experts. You can also ask our Student Ambassadors about life at ARU.
We're here Monday-Thursday 9am-5pm (please note we close at 3.30pm on the first and third Thursday of the month for staff training), and Friday 9am-4.30pm.
Life in Cambridge
Our friendly, bustling campus is a stone’s throw from the centre of Cambridge, often described as the perfect student city.
Our favourite places in Cambridge Did you know...? Facts about Cambridge Watch: Our CambridgeResponsible fashion
You’ll learn about the ethics of the fashion industry, and consider issues of sustainability that will help you to develop as a responsible professional able to implement and influence change in the fashion industry.
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