Fashion Communication and Branding

Why study Fashion Communication and Branding at ARU?

• Learn the fundamentals of fashion business and marketing, and develop the necessary commercial skills to start your own business or work for a fashion house.
• Gain a broad understanding of the fields of fashion, branding, journalism, PR, marketing and management in a global context.
• Develop an understanding of the complex issues surrounding sustainable fashion and environmental impact.
• Work closely with students from across our University, including the Faculty of Business and Law on marketing and events, to create eye-catching campaigns and digital content.
• Attend talks from visiting lecturers and take part in live briefs from industry partners on areas including event management, brand identity, entrepreneurship, sustainability, marketing and promotion.

In an increasingly competitive, commercial and technological environment, communication and branding professionals have never played such a central role in buying, retail, import and export, digital marketing and more.

Study on our BA (Hons) Fashion Communication and Branding degree in Cambridge, and develop the skills, understanding and knowledge that are critical to international fashion design and business functions.

The global apparel market is projected to grow in value from £1 trillion in 2020 to about £1.6 trillion by 2025, showing that the consumer demand is on the rise across the world (Statista, 2021).

As a BA (Hons) Fashion Communication and Branding graduate, you could consider career opportunities as a:

• creative director
• brand manager
• retail manager
• account manager (wholesale)
• branding consultant
• global supply chain manager
• fashion buyer
• fashion PR
• journalist
• fashion editor
• stylist
• visual merchandiser
• trend forecaster
• studio manager
• product developer
• colour developer.

You might also consider the areas of fashion marketing, and promotions and events management – or branch out on your own as an entrepreneur.

Graduation doesn't have to be the end of your time with us. You might decide to stay at ARU and study for a Masters such as our MSc Marketing or Master of Business Administration MBA. Take advantage of our Alumni Scholarship and get 20% off your fees.

Employability and personal career development

Informed by employers, our courses support an integrated approach to employability. You’ll have opportunities to develop the skills and abilities they are looking for and gain a deeper understanding of how your academic learning relates to the world of work through Live Briefs and Ruskin Modules.

You will need to dedicate time outside of your course to develop your employability, through placements, internships or volunteering or through our partner scheme Students at the Heart of Knowledge Exchange (SHoKE). You can evidence this experience on your CV and talk about it in interviews to give you that all important edge.

Our Employability and Careers Service offers a range of expert advice and support to build your unique professional profile, including tailored career appointments, advice on writing your CV, and help to complete job applications. You’ll have 24/7 access to the Careers Centre, our comprehensive online digital resource, which empowers you to start building a Personal Career Development Plan from the very start. Design your future at ARU.