Forge an international career in the £1.5 trillion fashion industry. Specialise in luxury branding, fashion communication, journalism and PR, or fashion marketing and management and become a champion for sustainable fashion.
Our innovative new Fashion Communication and Branding degree offers you the choice of three pathways: Luxury Branding, Fashion Journalism and PR, or Fashion Marketing and Management.
In an increasingly competitive, commercial and technological environment, communication and branding professionals have never played such a central role in buying, retail, import and export, digital marketing and more.
Study our BA (Hons) Fashion Communication and Branding degree at ARU, and develop the skills, understanding and knowledge that are critical to international fashion design and business functions. You’ll gain a broad understanding of the fields of fashion, branding, journalism, PR, marketing and management in a global context and develop an understanding of the complex issues surrounding sustainable fashion and environmental impact.
As a Fashion Communication and Branding student in Cambridge, you’ll be able to select from one of three degree pathways – Luxury Branding, Fashion Journalism and PR, and Fashion Marketing and Management – so you can become a specialist and stand out from the crowd. Alongside this you'll learn about the ethics of the fashion industry, and consider issues of sustainability that will help you to develop as a responsible professional.
You’ll work closely with students from across our University, including the Faculty of Business and Law on marketing and events, and Cambridge School of Creative Industries and Cambridge School of Art to create eye-catching campaigns and digital content. Perhaps most importantly, you’ll get time, guidance and support from our experienced staff who, as well as launching and managing their own brands, have worked with companies such as Chloe, Alexander McQueen, Warner Bros Records, and London Records.
Talks from visiting lecturers and live briefs from industry are built into our Fashion and Communication Branding degree. They focus on areas including event management, brand identity, entrepreneurship, sustainability, marketing and promotion. We'll encourage you to build your profile by entering national and international competitions, as well our as own competitions such as the Sustainability Art Prize. You'll have the chance to develop a business plan and pitch for start-up funding through our annual competition, The Big Pitch. And you can get involved in our Student Creative Careers Conference.
There's also the opportunity to find placements and internships as part of your degree, and visit trade fairs and conferences.
Course Leader: Dr Lauren Fried
Fashion communication or fashion design?
At ARU we offer degree courses in Fashion Communication and Branding, and Fashion Design.
Our Fashion Design degree will help you develop as a designer of womenswear or menswear. You'll create your own fashion designs from day one.
Meanwhile, our Fashion Communication and Branding course focuses on fashion journalism and PR, marketing and management, and luxury branding.
Entry requirements are not currently available, please try again later.
Course Leader Stefán Orschel-Read speaks to invited speaker, the designer Anya Hindmarch, about the future of luxury.
With our Fashion Communication and Branding degree, you’ll have access to all our facilities including:
Our new digital workshop includes a variety of computer aided manufacturing machines, helping you learn up to date manufacturing and design processes as well as supporting many traditional techniques. These technologies include:
Our Creative Showcase shines a spotlight on what makes ARU creative and cultural – our spaces, places and people. Find out more about our community, the difference we make, the stories we tell, and the things that inspire us.
Meanwhile, Present is an exhibition that you curate for yourself. Explore the work of our graduating students in this eye-catching virtual degree show.
Alternatively, take a guided tour and meet our students.
Interim Deputy Dean
Deputy Head of School
Deputy Head of School
The global apparel market is projected to grow in value from £1 trillion in 2020 to about £1.6 trillion by 2025, showing that the consumer demand is on the rise across the world (Statista, 2021).
As a BA (Hons) Fashion Communication and Branding graduate, you could consider career opportunities as a:
You might also consider the areas of fashion marketing, and promotions and events management – or branch out on your own as an entrepreneur.
Graduation doesn't have to be the end of your time with us. You might decide to stay at ARU and study for a Masters such as our MSc Marketing or Master of Business Administration MBA. Take advantage of our Alumni Scholarship and get 20% off your fees.
Informed by employers, our courses support an integrated approach to employability. You’ll have opportunities to develop the skills and abilities they are looking for and gain a deeper understanding of how your academic learning relates to the world of work through Live Briefs and Ruskin Modules.
You will need to dedicate time outside of your course to develop your employability, through placements, internships or volunteering or through our partner scheme Students at the Heart of Knowledge Exchange (SHoKE). You can evidence this experience on your CV and talk about it in interviews to give you that all important edge.
Our Employability and Careers Service offers a range of expert advice and support to build your unique professional profile, including tailored career appointments, advice on writing your CV, and help to complete job applications. You’ll have 24/7 access to the Careers Centre, our comprehensive online digital resource, which empowers you to start building a Personal Career Development Plan from the very start. Design your future at ARU.
Do you have a question that we haven't answered so far? Talk to our application experts. You can also ask our Student Ambassadors about life at ARU.
We're here Monday-Thursday 9am-5pm (please note we close at 3.30pm on the first and third Thursday of the month for staff training), and Friday 9am-4.30pm.
You’ll learn about the ethics of the fashion industry, and consider issues of sustainability that will help you to develop as a responsible professional able to implement and influence change in the fashion industry.
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