Is the media destroying men's mental health?

Gillette's controversial ad sparked a heated debate—does media reinforce toxic masculinity or challenge outdated stereotypes? From the "heroic" to the "threatened," masculinity comes in many shades. How do media representations impact societal norms and men's identities? Join us for a thought-provoking discussion on reframing masculinity in the media and its role in men's health advocacy. We'll explore diverse perspectives and have an open dialogue on creating change. Students and staff are welcome!

Dr Magdalena Zawisza-Riley is an Associate Professor in Consumer and Gender Psychology at ARU, Cambridge. She is an author of ‘Advertising, Gender and Society – psychological perspective’ (2019), a co-editor of The Psychological process of stereotyping (2023),  The Routledge International Handbook of Consumer Psychology (2016), a holder of number of prestigious grants and runs her own research consultancy devoted to socially responsible advertising and marketing. She has worked with Unilever, Qualcomm, Dolby, Ringway Jacobs, Essex Police, Mind as well as with local SMEs to name a few. She publishes in leading peer-reviewed journals in her discipline, sits on the editorial board for Sex Roles, is a Review Editor for Frontiers Gender, Sex and Sexuality Studies section and reviews grant applications for BA, ESRC and British Council among others. Her research has attracted attention from BBC, The Independent, Newsweek and informed recent policy changes by Advertising Standards Authority.