BSc (Hons)

International Business & Artificial Intelligence

This unique course combines international business expertise with cutting-edge AI skills, giving you the ability to thrive in a world driven by digital innovation.

Start date: September 2026; January 2027
Location: Peterborough
Duration: 3 years
UCAS course code: N127

Start date: September 2026; January 2027
Location: Peterborough
Duration: 4 years with foundation
UCAS course code

1st

in the East of England for undergraduates employed as managers, directors or senior officials.

Source: GOS 2025

You’ll learn how organisations operate across borders while exploring how AI transforms strategy, marketing, finance and supply chains. Through hands-on experience with AI tools, data analytics, and live business projects, you’ll develop the skills to solve complex global challenges and make data-driven decisions that deliver impact.

From day one, you’ll work with industry partners, hear from experts using AI in business, and explore key issues like sustainability, digital transformation, and responsible AI governance. By graduation, you’ll have a powerful blend of international business knowledge and practical AI expertise, an edge that sets you apart in today’s competitive job market.

Whether your future lies in launching a tech-enabled enterprise, joining a multinational, or shaping the way AI changes our world, this degree gives you the tools to succeed.

This course is subject to validation.

Why ARU?

Benefit from small class cohorts where we’ll know and support you.
Build confidence and influencing skills through presenting your work.
Develop highly valued transferrable skills to enable career pivots.
Gain real-world experience through industry-led Live Brief projects.
Learn from sector experienced, expert lecturers.

Study at an award-winning university

We were named Times Higher Education University of the Year 2023. We've also been awarded a Gold rating in the Teaching Excellence Framework – a reflection of the outstanding education we offer our students.

Careers

Pursue a wide range of career opportunities in global business, as well as further study across related disciplines. The course combines academic knowledge with the development of key transferable skills to enhance professional readiness.

A structured program of business-focused extracurricular activities is embedded throughout the academic year. These initiatives may include student team competitions, employer-led projects, and guest speaker events. Such activities are intended to foster teamwork, communication, leadership, and networking skills while enhancing students’ understanding of potential career pathways.

How can ARU help with my employability and career development?

We want you to be a step ahead when you graduate, so we offer:

courses designed with employers
tutors with professional industry knowledge
hands-on learning through Live Briefs, internships and placements
Ruskin Modules that help develop the skills employers value.

Alongside your course, there are lots of other opportunities to build your skills and experience:

add value to your CV with an ARU Certificate of Professional Development
get involved in a thriving volunteering programme
develop your brilliant business ideas
work with businesses to make a social impact.

We’re here to help you develop your CV and find that all-important role after graduation. Our Employability Service offers tailored career appointments, advice on writing your CV, help to complete job applications, and much more. You’ll have 24/7 access to an online Careers Centre too, which is packed with useful resources.

The support continues after you graduate, with lifelong access to our Alumni Career Centre.

Find out more about careers support at ARU.

Live Briefs are integrated at all levels of study, offering opportunities for you to apply your learning to real-world challenges in collaboration with industry partners. Instruction is provided in data analysis, research methods, and the effective use of digital tools, including spreadsheets, word processing, and presentation software.

Seminars and coursework are designed to build critical thinking, time management, and communication skills. You are expected to engage in literature review, problem-solving, and group work, developing the ability to evaluate evidence and construct reasoned arguments for diverse audiences.

In the final year, the business project enables you to apply project management skills, engage with external organisations, and demonstrate independence and initiative. This capstone element aims to support the development of professional competencies aligned with industry expectations.

Throughout the course, you are encouraged to reflect on your progress and identify areas for personal and professional growth in preparation for employment.

Teaching and modules

Explore how global markets operate, how businesses respond to socio-economic, environmental, and political challenges, and how cultural and behavioural insights, supported by AI, shape international consumer and organisational decisions.

The course integrates core business disciplines, including management, finance, marketing, operations, and HR, with a strong emphasis on data-driven decision-making and AI-powered innovation. It encourages critical thinking, problem-solving, and strategic decision-making in complex, uncertain environments.

Through an interdisciplinary and inclusive approach, you'll examine key global issues such as sustainability, ethical governance, AI regulation, and responsible leadership. You'll explore the evolving nature of work, including talent management, workforce wellbeing, and continuous learning supported by digital tools.

Graduates will be equipped to lead and collaborate in diverse teams, apply AI ethically and effectively, and make meaningful contributions to business and society.

What will I study?

Modules are subject to change and availability, and may vary by location. If you have the choice of optional modules, these are indicated with a *.

Year 1

Global Business Strategy (30 credits)
Managing Business Operations
Digital Marketing (Live Brief) (30 credits)
Introduction to Financial Analysis and Management

Year 2

Ruskin Module (15 credits)
Retail & Experience Marketing (15 credits)
Project Management
Intelligent Business Practice with AI
Performance Management (30 credits)

Year 3

Undergraduate Major Project - Business
Data Analytics for Business Decision-making
The Changing Nature of Work
Strategic AI Management

Module details

To prepare you for university study, you can take a foundation year at the start of this course. Find out more about foundation years.

Year 1

Literacies in Higher Education
Contemporary Issues
Extended Project
Into ARU

Module details

What happens on a foundation year?

How is International Business & AI assessed?

Lecturers

Read profiles of teaching and research staff on this course.

Dr Parminder Summon
Lecturer Practitioner

Facilities

Study at ARU Peterborough and:

attend business events, seminars and talks
make connections with local employers
benefit from ongoing careers and employability support

Take a guided tour and meet our students.

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Entry requirements

UK students

International students

English language requirements

Contextual offers

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Fees and funding

UK students

£9,535 UK students starting 2026/27 (full-time, per year)

If you're a UK student, you don't need the money to pay for university now.

If you accept an offer to study at university, you can apply for a Tuition Fee Loan to cover your course fees.

Both full-time and part-time students can apply for a Tuition Fee Loan. Part-time students should be studying more than a quarter (25% intensity) of a full-time course each year.

You'll start repaying the loan in the April after you graduate.

If you start a course on or after 1 August 2023, you won't repay anything until you earn more than £25,000. This is called repayment Plan 5. At this point, you'll repay 9% on everything you earn over £25,000. After 40 years (from the April after graduation), all remaining debt is wiped.

If you started a course on or before 31 July 2023, you won't repay anything until you earn more than £27,295. This is called repayment Plan 2. At this point, you'll repay 9% on everything you earn over £27,295. After 30 years (from the April after graduation), all remaining debt is wiped.

For example for students who are on repayment Plan 5:

If you earn £25,500, you'll repay £45 a year or £3.75 a month
That's because £25,500 is £500 above the threshold, and 9% of £500 is £45.

What you repay depends on how much you earn after university. The more you earn, the more you pay back.

For more information about student loans, see our undergraduate student finance page.

This information also applies to:

Irish nationals living in the UK or Ireland
EU, EEA and Swiss nationals benefiting from citizens’ rights under the UK-EU Withdrawal Agreement.

£9,535 UK students starting 2026/27 (full-time, per year)

If you're a UK student, you don't need the money to pay for university now.

If you accept an offer to study at university, you can apply for a Tuition Fee Loan to cover your course fees.

Both full-time and part-time students can apply for a Tuition Fee Loan. Part-time students should be studying more than a quarter (25% intensity) of a full-time course each year.

You'll start repaying the loan in the April after you graduate.

For example for students who are on repayment Plan 5:

If you earn £25,500, you'll repay £45 a year or £3.75 a month
That's because £25,500 is £500 above the threshold, and 9% of £500 is £45.

What you repay depends on how much you earn after university. The more you earn, the more you pay back.

For more information about student loans, see our undergraduate student finance page.

This information also applies to:

Irish nationals living in the UK or Ireland
EU, EEA and Swiss nationals benefiting from citizens’ rights under the UK-EU Withdrawal Agreement.

International students

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International Business & Artificial Intelligence

BSc (Hons)

With foundation year

Careers

Teaching and modules

BSc (Hons)

With foundation year

Facilities

Entry requirements

International students

English language requirements

Fees and funding

BSc (Hons)

With foundation year

BSc (Hons)

With foundation year

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