Study to become a highly-skilled marketing graduate with our Business and Marketing degree. Gain the skills and knowledge businesses need, opening up your career options.
At ARU London, we know that the marketing function of any organisation is dynamic, creative and fast-moving.
Our curriculum evaluates the key marketing skills of communication, originality and ‘forward-thinking’, while building your core knowledge in the areas of branding, brand management, market research methods, consumer behaviour and digital marketing.
With the growing importance of the online campaign, you’ll also consider the role of digital marketing in marketing strategy and key metrics for measuring effectiveness.
Our lecturers are experts in their fields and all have industry experience.
With marketing knowledge and skills grounded in key business concepts, our BSc (Hons) Business and Marketing degree lays the balanced foundations for a successful career.
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As a student at ARU London you'll have access to:
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In today’s jobs market, graduates need to stand out from the crowd to secure that all-important first job after university. We believe your degree from ARU London will enhance your employability.
Our Business and Marketing course will prepare you for a career in marketing management in sectors such as FMCG, financial services, telecoms and tourism. You might choose to focus on a specialist area such as advertising and sponsorship, brand and product management or digital marketing.
On the other hand, some roles involve the whole marketing mix. Some of the roles you might take up include Marketing Executive, Marketing Officer, Marketing Assistant and Brand Manager.
With campuses near central London and the financial district, our buildings are in an ideal location for business, hospitality and law students.Explore ARU London
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