MBA MBA Digital Marketing
- Professional Experience option available
Introduction
The MBA Digital Marketing program is designed to provide you with a deep understanding of the evolving digital landscape, equipping you with the skills and knowledge needed to excel in contemporary marketing and business environments.
Already have an ARU degree? You may be eligible for our Alumni Scholarship for students starting postgraduate courses.
- Blend strategic management education with the skills needed to excel as a digital specialist
- Delve into the ever-evolving digital landscape
- Analyse real-life digital marketing campaigns and get hands-on creating your own strategic plans
This course integrates theoretical knowledge with practical experience to ensure you’re prepared for dynamic career opportunities in the digital marketing domain. The program fosters expertise in digital marketing strategy, data analytics, finance, management, and organisational psychology, to give you a well-rounded business education.
Course options
Key facts
Entry requirements
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Fees and paying for university
Facilities
Outstanding student support
Join our postgraduate student community and:
- benefit from award-winning learning facilities, including extensive library and IT resources
- learn from expert staff who will guide your research interests and career development
- receive full support from our Employability Service, while you're studying with us and after you graduate
- access support, should you need it, with study skills, health and wellbeing, and more.
Lecturers
Christopher Kerry
Deputy Head of School, School of Management
Follow Christopher on Twitter, view his profile on LinkedIn, read his blog and visit his web page.
Grace Gladys Famoriyo JP
Lecturer and Course Director
Alessia Mevoli
Senior Lecturer in Management
Careers
Employability is the key for this innovative MBA in Digital Marketing, preparing you to excel as a digital marketing specialist. You’ll combine leadership and management skills with innovative, entrepreneurial focus to understand sustainable business processes in a digital world. Using work-based projects and real-life case studies gets you hands-on practice. You’ll gain transferrable skills in strategic analysis and be able to demonstrate high-level decision-making in a range of business environments.
By combining digital marketing principles with leadership and management skills, you'll be prepared for roles such as Digital Marketing Manager, Data Analyst, SEO Specialist, Social Media Strategist, Marketing Consultant, and Ecommerce Manager.
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Benefits of postgraduate study
Improve your employability, progress in your career, and take on an intellectual challenge with our flexible postgraduate degrees.
Postgraduate study at ARU