Digital Marketing MBA
Gain a deep understanding of the evolving digital landscape. Study at ARU and prepare to excel in contemporary marketing and business environments.
You may be eligible for our MBA Scholarship, which offers a fee reduction of up to £4,000.
See if you're eligible for our MBA Scholarship
The world of digital marketing is bigger and faster-moving than it’s ever been. On this course, you’ll explore the latest digital marketing tools and strategies and gain a thorough grounding in data analytics.
By developing your own strategies and analysing real-life campaigns, you’ll gain experience that’s directly applicable to today’s digital marketing workplace. You’ll also develop skills in finance, management, and organisational psychology, helping you move up the career ladder.
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Become a specialist in the fast-paced, ever-evolving world of digital marketing
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Gain knowledge and experience of management, strategy and leadership
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Explore data analytics, finance, management, and organisational psychology
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Enhance your employability with our optional Professional Experience year
Study at an award-winning university
We were named Times Higher Education University of the Year 2023. We've also been awarded a Gold rating in the Teaching Excellence Framework – a reflection of the outstanding education we offer our students.
Careers
This course will prepare you to excel as a digital marketing specialist.
As well as developing as a marketer through work-based projects and real-life case studies, you’ll gain skills in leadership, management, entrepreneurship, strategic analysis, and decision-making. These are transferrable to a range of business environments.
Graduation doesn’t have to be the end of your time with us. You could choose to continue your academic career with a PhD programme at ARU. Take advantage of our Alumni Scholarship and save £400 on your fees.
Teaching and modules
Discover how to create campaigns that deliver results.
On this course, you’ll explore digital marketing tools and strategies from data selection through to choosing and monitoring key performance indicators.
You’ll also study strategy and leadership, looking specifically at the design, implementation and analysis of management frameworks to identify a competitive position. Along the way, you’ll develop an entrepreneurial mindset.
You’ll complete your MBA with a Postgraduate Major Project – a substantial research project focussed on a relevant topic of that interests you.
Modules are subject to change and availability, and may vary by location. If you have the choice of optional modules, these are indicated with a *.
- Applied Corporate Finance and Financial Strategy
- Principles of Marketing Management (30 credits)
- International Financial Markets and Investment
- Leadership and Change (15 credits)
- Management and Strategy (15 credits)
- Postgraduate Major Project
- Into ARU
You can choose to study with us over two years (full-time), and take Professional Experience modules in Year 2, with a Preparation for Professional Experience module in Year 1.
- Professional Project *
- Professional Project 2 *
- Professional Work Placement *
- Professional Work Experience *
Read profiles of teaching and research staff on this course.
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Alessia MevoliSenior Lecturer in Management
Facilities
Enjoy a range of facilities designed to support your studies and career development.
These include extensive library and IT resources, and careers support through our Employability Service. After you graduate, you’ll have lifelong access to our Alumni Career Centre.
You can also access support, should you need it, with study skills, health and wellbeing, and more.