Introduction
This is your chance to gain an advanced understanding of consumer psychology. Put yourself at the forefront of the discipline by joining one of the few European MScs offered in this area. Understanding the consumer lies at the heart of many businesses, so upon graduation you'll be well placed to provide expertise to take companies forward.
Through five modules you will learn about Consumer Psychology. We are proud that the teaching team includes renowned academics and our psychology research has been classified as world-leading and internationally excellent in the Government’s 2014 Research Excellence Framework (REF). You will be taught the workings of the consumer mind in order to explain why humans respond to different types of consumer stimuli. Specifically you will learn about what captures consumers attention, how their perception may be altered by different types of design element as well as factors that affect the consumer decision-making process.
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Key facts
Entry Requirements
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Fees and Paying for University
Facilities and accreditation
Outstanding student support
Join our postgraduate student community and:
- learn from expert staff who will guide your research interests and career development
- receive full support from our Employability Service, while you're studying with us and after you graduate
- access support, should you need it, with study skills, health and wellbeing, and more.
Careers
This Masters degree is designed for graduates wishing to start, or further develop, careers in consumer psychology. The fact that this course is relevant to many job industries such as marketing, PR, advertising, and consumer research, marketing research and product development and is currently not commonly taught in the UK, will give the students a distinctive edge in a job market that is often competitive.
In order to further provide students with a springboard into the job market we will endeavour to facilitate research opportunities by encouraging students to engage with the Consumer Research Group based at ARU. Furthermore, the course staff work closely with a number of businesses with whom there may be opportunities for working experience or internships.
The abilities gained by undertaking the MSc in Consumer Psychology will place students in a strong position for pursuing a professional career in consumer psychology or further postgraduate study (eg, a PhD) and research, or employment in a university.
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Benefits of postgraduate study
Improve your employability, progress in your career, and take on an intellectual challenge with our flexible postgraduate degrees.
Postgraduate study at ARU