REACTOR Brand with ERDF Logo


Harnessing the power of games to create innovative solutions for human problems.

Helping SMEs to grow by retaining and engaging customers with new gamified products.

The REACTOR project was led by ARU and co-funded by the European Regional Development Fund to enable connections between businesses, talent and expertise to initiate a new industry sector.

What we achieved

We helped companies develop products and services to improve the human experience, through the use of games.


REACTOR supported SMEs through games development specialists and a match-funded grant scheme.

Support for businesses

Hear more from some of the SMEs that took part in the REACTOR project and developed new products.

Case studies

REACTOR showcase 2018

REACTOR showcase 2017