You’ll gain hands-on experience with core digital marketing tools like SEO, analytics, campaign management, and customer relationship management (CRM) systems, as well as learn how AI is shaping smarter, faster, and ethically responsible marketing strategies.
Develop essential skills in leadership, project coordination, and cross-cultural communication to position yourself as a well-rounded, industry-ready professional.
Careers
Graduates of the BSc Digital Marketing and Management are well-equipped for a variety of roles across the digital marketing sector.
Throughout your studies, you’ll have access to tailored support from our Employability Service, designed to help you prepare for your future career. This includes workshops on CV writing, interview techniques, and career planning, as well as guest talks from industry professionals.
Many graduates go on to become Digital Marketing Executive/ Officer, Digital Marketing Account Manager, Digital and Social Media Executive or Digital Marketing Analyst.
Teaching and modules
Broaden your understanding of contemporary business and approaches to digital marketing.
You'll focus on aspects of business and marketing including communications, social media, content marketing and AI. You'll also explore customer relationship management, and look at HR operations. You'll explore topics including digital campaigns, audiences and consumer insights; as well as business strategy. You'll also complete an Undergraduate Major Project.
Modules are subject to change and availability, and may vary by location. If you have the choice of optional modules, these are indicated with a *.
Year 1
Academic and Professional Skills
Sustainable Business in the Contemporary Environment
Marketing and the Digital Context
Business Finance
Year 2
Managing Human Resources
Sustainability in Career Development
Digital Regulation and Compliance
Digital Communications
Social Media and Content Marketing
AI Marketing
Data Analytics and CRM
Year 3
Executing Business Strategy
Understanding Digital Audiences and Consumer Behaviour
Digital Campaigns
Undergraduate Major Project (Leadership in Practice)
A foundation year prepares you for the rest of your course, and focuses on general skills such as researching and referencing, numeracy and ICT, and communication. We'll also start to look at some more subject-specific topics.
Knowledge and understanding are assessed via several methods, including presentations and a range of assignments. These assignments can be in a variety of forms, from a written Management Report on how to respond to an organisational issue, a presentation, an essay, a briefing document, to an analysis of a company report, or a (digital) marketing campaign.
Facilities
As a student at ARU London you'll have access to:
over 30 lecture theatres ranging in size from those that can accommodate up to 200 students in a theatre-style seating arrangement, to others that are perfect for highly interactive seminars
two interconnected buildings with libraries containing core texts, wider reading materials, printers, and computer labs. There are also multiple study pods and booths for group work or personal study.
You’ll be supported by:
our Employability Service, helping you develop skills, knowledge, and experience through a range of extra-curricular sessions and career-focused support
experienced wellbeing advisors and counsellors, offering assistance with mental, physical, medical, and/or learning conditions
a mobile app giving you 24/7 access to learning resources, the e-library, and your timetable.
Entry requirements
ARU London's standard offer is 96 UCAS tariff points from 3 A Levels, eg BCC.
Alternatively, ARU London asks for:
Irish Leaving Certificate: BBCCC.
Scottish Highers: BBCCC.
BTEC Level 3 Extended Diploma: DMM in a business-related subject.
International Baccalaureate Diploma: 24 points.
All applicants are required to have at least 3 GCSEs at grade C, or grade 4, or above, including English and Maths.
If English is not your first language you will be expected to demonstrate a certificated level of proficiency of at least IELTS 6.0 (Academic level) or equivalent English Language qualification, as recognised by Anglia Ruskin University.
Applicants studying for other qualifications should contact ARU London to discuss their circumstances.
We also welcome applications from mature individuals who can demonstrate appropriate, relevant work experience.
Our published entry requirements are a guide only and our decision will be based on our assessment of your overall suitability for the course. We treat everyone as an individual which means we will look at your whole application including any relevant work experience and personal circumstances as well as your educational qualifications. Please contact [email protected] for more information.
ARU London's standard offer is 96 UCAS tariff points from 3 A Levels, eg BCC.
Alternatively, ARU London asks for:
Irish Leaving Certificate: BBCCC.
Scottish Highers: BBCCC.
BTEC Level 3 Extended Diploma: DMM in a business-related subject.
International Baccalaureate Diploma: 24 points.
All applicants are required to have at least 3 GCSEs at grade C, or grade 4, or above, including English and Maths.
If English is not your first language you will be expected to demonstrate a certificated level of proficiency of at least IELTS 6.0 (Academic level) or equivalent English Language qualification, as recognised by Anglia Ruskin University.
Applicants studying for other qualifications should contact ARU London to discuss their circumstances.
We also welcome applications from mature individuals who can demonstrate appropriate, relevant work experience.
Our published entry requirements are a guide only and our decision will be based on our assessment of your overall suitability for the course. We treat everyone as an individual which means we will look at your whole application including any relevant work experience and personal circumstances as well as your educational qualifications. Please contact [email protected] for more information.
International students
We welcome applications from international and EU students, and accept a range of international qualifications.
Our Money Advice Service is on hand if you’d like to chat about living costs, budgets and managing your money. You can also find out more about student finance at one of our Open Days.
Scholarships
We offer a £1,000 Entry Scholarship to new applicants at ARU London who have achieved:
144 (AAA) UCAS points, if you are from the UK/EU.
A+ grade or a minimum of 80% or GPA 5.0 in your A-Levels or equivalent qualifications, if you are an international student.
This scholarship will be taken off your first year’s fees.
We also have a scholarship for our Top Achievers. For this, we host an annual celebration of students with the greatest results from foundation year, Year 1 and Year 2 of study. These students receive £2,000 off their tuition fees for the following academic year.