In your first year you'll study with our partner, ARU College. This module will provide you with the necessary skills to begin studying at level 4 in courses related to business, accounting, finance, marketing, tourism and economics. You will be introduced to the core skills necessary to succeed in higher education, including thinking critically, researching and referencing appropriately, demonstrating appropriate numeracy and ICT skills, and communicating effectively verbally and in writing. You'll also be introduced to specific concepts related to your degree programmes including the functions of a business, business law, ethics and intercultural studies. Real-world applications of these theories in business will be highlighted, and you will practice applying the theory to case studies. The module is made up of the following eight constituent elements: Interactive Learning Skills and Communication (ILSC); Information Communication Technology (ICT); Critical Thinking; Core Maths; Ethics; Intercultural Studies; Business Law; Introduction to Business.
You'll explore the factors that affect business, from a mostly external perspective, including elements of globalisation and international business and the fundamental skills needed in the world of business. Political, Economics, Social, Legal, Ecological and Technological factors will be examined in the macro business environment and how these interact in a competitive environment with globalisation, technological and social change to create complex strategic options for organisations. You will also explore in some detail the concept of sustainability and introductory economics.
View the full module definitionYou'll be introduced to a range of organisational behaviour issues that you may encounter in your career and be provided with evidence-informed analyses of ways in which culture, leadership, structure and motivation affect workers and workplaces. This foundation enables you to analyse the human side of management and diagnose problems affecting organisations both independently and as part of a group. You'll have the opportunity to take managerial, critical, symbolic-interactivist and feminist perspectives to business issues and organisational behaviour related theories, models and concepts to build your social capital and critical analytical skills. Specifically, we will equip you with the knowledge and human capitals to understand how people and organisations function in individual, group and organisational levels based on the latest academic evidence on topics such as motivation, leadership, teams, organisational structure and culture. Finally, we aim to inspire you to value and continuously use the best available academic evidence on effective management of people and organisations throughout your career.
View the full module definitionThis module presents a fusion between the philosophies which underlie marketing, with a strong emphasis of integrating digital and traditional concepts and the real life application of marketing across a variety of sectoral contexts. You'll examine the core marketing concept of customer value and the interplay between marketing and sustainability and the ethical challenges and critiques of modern marketing. You'll gain a wide range of knowledge across a breadth of sectors and be able to adapt these to whatever career or future research you choose. On completion of the module you'll have not only a solid grounding in marketing philosophies and theories but also a critical view of marketing, based around the realisation of the reality of modern digital marketing operations and management in a context of increasing global economic challenges, but also within a context where the customer profile is shifting to become increasingly demanding, critical and questioning of the motivations and ethics behind the marketers activities.
View the full module definitionThe module aims to give you a sound grasp of the basic concepts required for financial analysis and management. The module will help you understand the role of managerial finance and financial markets and will enable you to analyse and present data using Microsoft Excel. For those studying BSc (Hons) Business Management and BSc (Hons) Business Management with Placement, successful completion of this module fulfils the requirements of the Chartered Management Institute's Unit 520 Managing Finance.
View the full module definitionAs an introduction to a broad range of civil legal issues, you'll get an insight and appreciation of the various ways in which the law impacts on the world of commerce and our everyday life. The module provides a foundation across a broad range of fundamental legal principles and concepts of the English Legal System. The rights and obligations of legal entities/individuals under the Law of Contract and the Law of Tort will also be examined.
You'll explore consumer behaviour but not only the what and how we buy, you'll be getting deeper into how marketers tailor their offer to consumer demands and market trends, how consumer behaviour is influenced by new products and services, the marketing mix and it's design and implementation. The psychological and sociological models and theories and emerging consumer psychology research will be illustrated with practical examples of the day to day marketing activities of product and service providers. You'll work in teams, following market research techniques, to develop your skills and entrepreneurial awareness. By analysing your research, you will propose a business case for a new market offering, after identifying a need within a consumer group. How you use marketing techniques to convey this offering and the value to the target consumer, how this would affect their decision making and behaviour as well as motivate them to purchase will form the basis of your individual assignment. On completion you will have gained technical and professional marketing skills to be able to identify opportunities and the transferable skills to be able to creatively and innovatively develop appropriate and entrepreneurial business cases.
View the full module definitionYou'll develop core marketing principles in a retail and experiential context and specialist knowledge of the retail and experience industry, such as museums, galleries, and physical visitor experiences, all from a marketing perspective. You'll explore retail and experiential marketing's key issues such as retail mixes and strategies, the 'retail product', experiential elements of customer satisfaction, digital retailing, behaviour research and supply chain management and retail performance. You'll look at the synergy between retail marketing and the marketing of experiences focusing on the services area of marketing. The sustainable and ethical issues of retail and experience operations are considered including the growth of consumerism, use of consumer data, environmental impact and consumer attitudes to debt.
View the full module definitionEntrepreneurs are people who identify and exploit opportunities for new products, marketing or processes to generate economic and social value. Entrepreneurship is not just about new venture creation, it involves using creative or innovative ideas to recognise and develop solutions. You’ll work as part of a team over 3 rounds of activity (such as gamification, experiential learning and simulation) to focus on the identification of an opportunity, the creation of a product or service and pitching a concept to work as part of the team to develop your skills and collaborate with organisations and guest speakers.
View the full module definitionProject management is a key skill for any future professional. This module focuses on providing a sound basis for managing or working on projects. In essence, the concept of managing a project hinging on one quite basic principle, managing the triangle of: quality of the project outcomes, cost and time. The module covers: Project Management Body of Knowledge; the importance of stakeholder and risk management; scheduling and costing; monitoring and controlling techniques, time management and resource optimisation; improving the success of projects; and the principles of agile project management.
View the full module definitionRuskin Modules are designed to prepare our students for a complex, challenging and changing future. These interdisciplinary modules provide the opportunity to further broaden your perspectives, develop your intellectual flexibility and creativity. You will work with others from different disciplines to enable you to reflect critically on the limitations of a single discipline to solve wider societal concerns. You will be supported to create meaningful connections across disciplines to apply new knowledge to tackle complex problems and key challenges. Ruskin Modules are designed to grow your confidence, seek and maximise opportunities to realise your potential to give you a distinctive edge and enhance your success in the workplace.
In this module, you’ll build your knowledge and skills as you navigate the complexities of international business strategy in dynamic and competitive global environments. It emphasises the importance of business analytics and strategic frameworks in decision-making, fostering innovation, and addressing sustainability challenges across borders. The module is designed to develop your entrepreneurial mindset by encouraging creativity, opportunity identification, and risk assessment in global contexts. It integrates a focus on international innovation and management, enabling you to understand how to drive innovation across borders and manage diverse teams effectively. Additionally, the module enhances employability skills, including strategic thinking, leadership, teamwork, and cross-cultural communication. You’ll learn to apply theories and frameworks to practical business scenarios, with a strong emphasis on sustainability and adaptability in volatile, uncertain, complex, and ambiguous (VUCA) environments.
View the full module definitionYou'll develop understanding of the shift towards more environmentally, socially and economically responsible business practice and in particular focus on the drivers behind this shift; including an understanding of the sustainable development goals and growing business arguments for including a consideration of sustainability in all business and management practice. The module promotes a personal approach to the issues of sustainability and personal and social responsibility. The module includes an authentic assessment where you'll be diagnosing, designing and evaluating an environmental management plan for your households or organisations, while reflecting on your personal responsibility and ethical behaviour. You'll pay special attention to questioning the different responses of business in relation to social responsibility and sustainable management. If you're studying BSc (Hons) Business Management, successful completion of this module provides exemption against the Chartered Management Institute’s (CMI) unit 5022V1 Organisational Corporate Social Responsibility.
View the full module definitionThis module is designed to give you an overall understanding of marketing communications and the part that it plays in marketing and in business success. You'll explore the role of communications and the integrated nature of modern advertising campaigns, the tools and techniques used in marketing communications, both online and offline whilst looking into how and why each tool is used. You'll analyse the advantages and disadvantages of each, illustrating how the tools interact with the other elements of the marketing mix and how they must all integrate to achieve vital synergy. The promotional planning process at the strategic, tactical and operational levels is identified and examined and applied. You'll gain the knowledge and skills which will enable you to pursue a career in the marketing industry and in particular marketing communications in either a company or agency. The assessment requires you to develop and demonstrate your theoretical knowledge, as well as to develop your skills in the application of this theory in the creation of marketing communications and the appropriate media formats. Your brief will be to develop your advertising campaign – live where possible - which you will present to a panel of experts (from the company when live). You can then take this feedback to reflect upon and improve your communications plan where necessary for the report submission. Working in a team, you'll develop your skills and marketing knowledge, whilst exploring cultural trends, entrepreneurial opportunities and reflect on your own pitch and performance to develop a positive, creative experience.
View the full module definitionYou'll have the opportunity to bring together your learning on live brief assessments and be part of an interdisciplinary team addressing a current issue in business. You'll be presented with a current business issue and be required to research, analyse and evaluate the issue effectively as a team. You'll act as the expert in your field of study to bring the perspective of that specialty to a complex business problem. You'll identify the key problems and issues, conduct literature reviews, evaluate information, investigate and adopt suitable development methodologies, determine solutions, process data, critically appraise and present the findings of your project using a variety of media. You'll create a poster presentation on your project for your team to display, and answer questions on, to an audience of academics and employers at a poster presentation event. You'll write a group business report on the outcomes of your project, evidencing your recommendations alongside an individual piece of reflective work on how you approached the issue, worked successfully as a team member, conducted robust business research and developed sound conclusions and recommendations.
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