Professional Midwifery Advocate Preparation

Continuing Professional Development (short course)

Blended learning

12 weeks

Module level: 7

Module credits: 30 credits


Develop your clinical leadership skills as a midwifery practitioner, enabling you to undertake the role of Professional Midwifery Advocate (PMA). Study by blended learning: a mix of online learning, and face-to-face sessions in Chelmsford.

If you're a current midwifery practitioner, the Professional Midwifery Advocate (PMA) course is for you. We'll combine academic rigour with practical applications to create a forward-thinking, dynamic midwifery practitioner with the ability to lead the services in which you work.

Combining preparation for the PMA role with an innovative exploration of leadership and management in healthcare. Lectures on leadership will be shared with students on Applied leadership and Management, to develop interprofessional networking. Sound theoretical knowledge of leadership theory underpins the role and competencies of the PMA. We aim to develop your skills and expertise in the four functions of the Professional Midwifery Advocate: education and development (formative function), restorative clinical supervision, monitoring, evaluation and quality control (normative function) and personal action for quality improvement.

On successful completion of the module, you’ll be able to undertake the role of the Professional Midwifery Advocate (PMA), and be appointable as a Professional Midwifery Advocate by your employing organisation. This module has been developed to meet the PMA standards set by NHS England, including the mandated 10 taught days

Outline content
  • Background to the development of the A-EQUIP model
  • Role of the Professional Midwifery Advocate
  • Adult learning style
  • Restorative clinical supervision
  • Compassionate resilience
  • Quality Improvement - methods and measures
  • Fundamentals of leadership and its defining characteristics. Differences between leadership and management and the role of the PMA
  • The concepts of leadership and management in an organisational, social environmental and multicultural context
  • The key roles that leaders play in creating visions and strategies, and the implementation of leadership and management strategies to meet current and future organisational demands
  • Critical issues in leadership and management development, including how leaders are selected, development tools that are available and issues of evaluation
  • Ethical leadership and advocacy
  • Leading change, and the key challenges that organisations and individual managers encounter in the organisation
  • Organisational culture and organisational dynamics. Performance management
  • Leadership skills for building teams and securing involvement and participation. Core communication skills used by leaders to motivate followers
  • Giving and receiving feedback
  • Promoting collaborative working and engaged followership behaviour.

Who should attend?

You 'll be a current midwifery practitioner, registered as a midwife with the Nursing and Midwifery Council (NMC).


11 May 2022
1 June 2022
6, 13, 20 July 2022

Face to face on Chelmsford campus
18, 25 May 2022
8, 15, 22, 29 June 2022

Where you'll study

Your faculty

The Faculty of Health, Education, Medicine and Social Care is the largest in ARU, with over 7,000 students. Our Faculty is teeming with expertise and primed to meet the demand for creating health professionals, teachers, doctors, scientists and educators for the three districts we serve: Chelmsford, Cambridge and Peterborough.

We have been training undergraduates for professional roles for over 25 years, with a reputation for quality, dedication and ambition balanced with student satisfaction.

We know that to give our students the very best experiential learning, prior to getting into the workplace, simulation is second to none, for safe, realistic, learning environments. We have invested heavily in purpose built simulated wards, science labs and skills space, to support our students through their learning.

Where can I study?

Blended learning
Person using laptop

Study at a time that suits you, using our learning management system.

More about blended learning

Fees & funding

Course fees

30 credits (Level 7) for courses starting in 2022/23


Funding for CPD

Please ask your manager or Education Lead about available funding before you apply.

Contact details

Karen Bartholomew
[email protected]

CPD Admissions team
[email protected]

Entry requirements

You 'll be a current midwifery practitioner, registered as a midwife with the Nursing and Midwifery Council (NMC).

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