Writtle University College and ARU have merged. Writtle’s full range of college, degree, postgraduate and short courses will still be delivered on the Writtle campus. See our guide to finding Writtle information on this site.

Professional Midwifery Advocate Preparation

CPD and short courses (short course)

Blended learning

12 weeks

Module level: 7

Module credits: 30 credits


Develop your clinical leadership skills as a midwifery practitioner, enabling you to undertake the role of Professional Midwifery Advocate (PMA). Study by blended learning: a mix of online learning, and face-to-face sessions in Chelmsford.

If you're a current midwifery practitioner, the Professional Midwifery Advocate (PMA) course is for you. We'll combine academic rigour with practical applications to create a forward-thinking, dynamic midwifery practitioner with the ability to lead the services in which you work.

Combining preparation for the PMA role with an innovative exploration of leadership and management in healthcare. Lectures on leadership will be shared with students on Applied leadership and Management, to develop interprofessional networking. Sound theoretical knowledge of leadership theory underpins the role and competencies of the PMA. We aim to develop your skills and expertise in the four functions of the Professional Midwifery Advocate: education and development (formative function), restorative clinical supervision, monitoring, evaluation and quality control (normative function) and personal action for quality improvement.

On successful completion of the module, you’ll be able to undertake the role of the Professional Midwifery Advocate (PMA), and be appointable as a Professional Midwifery Advocate by your employing organisation. This module has been developed to meet the PMA standards set by NHS England, including the mandated 10 taught days https://www.england.nhs.uk/wp-content/uploads/2017/04/a-equip-midwifery-supervision-model.pdf

Outline content
  • Background to the development of the A-EQUIP model
  • Role of the Professional Midwifery Advocate
  • Adult learning style
  • Restorative clinical supervision
  • Compassionate resilience
  • Quality Improvement - methods and measures
  • Fundamentals of leadership and its defining characteristics. Differences between leadership and management and the role of the PMA
  • The concepts of leadership and management in an organisational, social environmental and multicultural context
  • The key roles that leaders play in creating visions and strategies, and the implementation of leadership and management strategies to meet current and future organisational demands
  • Critical issues in leadership and management development, including how leaders are selected, development tools that are available and issues of evaluation
  • Ethical leadership and advocacy
  • Leading change, and the key challenges that organisations and individual managers encounter in the organisation
  • Organisational culture and organisational dynamics. Performance management
  • Leadership skills for building teams and securing involvement and participation. Core communication skills used by leaders to motivate followers
  • Giving and receiving feedback
  • Promoting collaborative working and engaged followership behaviour.

Who should attend?

You 'll be a current midwifery practitioner, registered as a midwife with the Nursing and Midwifery Council (NMC).


Please note: timetables are still to be confirmed, dates may be subject to change.

Trimester 1


  • 13 September 2023
  • 20 September
  • 27 September
  • 4 October
  • 11 October
  • 18 October
  • 25 October
  • 1 November
  • 8 November
  • 15 November
  • 29 November

Trimester 2


  • 24 January 2024
  • 31 January
  • 7 February
  • 14 February
  • 21 February
  • 28 February
  • 6 March
  • 13 March
  • 20 March
  • 27 March
  • 10 April

Trimester 3


  • 15 May 2024
  • 22 May
  • 29 May
  • 5 June
  • 12 June
  • 19 June
  • 25 June
  • 3 July
  • 10 July
  • 17 July

Where you'll study

Your faculty

The Faculty of Health, Medicine and Social Care at ARU is primed to meet the demand for healthcare professionals, doctors, scientists and social workers in the East of England.

We've been training undergraduates for professional roles for over 25 years, with a reputation for quality, dedication and ambition balanced with student satisfaction.

We know that our students want the very best experiential learning, and we've invested heavily in purpose-built simulated wards, science labs and skills spaces, to support your learning every step of the way.

Where can I study?

Blended learning
Person using laptop

Study through a mix of face-to-face teaching and online sessions.

More about blended learning

Fees & funding

Course fees

30 credits (Level 7) for courses starting in 2024/25


Funding for CPD

Please ask your manager or Education Lead about available funding before you apply.

Contact details

Karen Bartholomew
[email protected]

CPD Admissions team
[email protected]

Entry requirements

You 'll be a current midwifery practitioner, registered as a midwife with the Nursing and Midwifery Council (NMC).

Loading... Entry requirements are not currently available, please try again later.

Suggested courses that may interest you

Professional Turf Care

Short course cpd and short courses (2 days)


Applying Systemic Principles in Professional Contexts

Short course cpd and short courses (10 months part-time)


Apply now

Apply directly to ARU

Apply online

Register your interest

Use this link if your preferred date or campus is not currently available.

Register interest