Dr Suzanna Forwood

Deputy Head of School

Faculty:Faculty of Science and Engineering

School:Psychology and Sport Science

Location: Cambridge

Areas of Expertise: Societies and Groups

Suzanna is an Associate Professor of Psychology; a cognitive psychologist interested in food choice, the factors that determine food choice and the tools available to improve the healthiness of food choices.

[email protected]

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Suzanna joined ARU in 2015, after four years working at the Behaviour and Health Research Unit, University of Cambridge with Prof Theresa Marteau.

Prior to that, she worked as a College Lecturer at Newnham College Cambridge, and was a Trevelyan Junior Research Fellow at Selwyn College, Cambridge, researching computational models of cognitive function. She completed her PhD in Behavioural Neuroscience at Cambridge University with Prof Timothy Bussey.

Spoken Languages

  • English
  • French

Research interests

  • Physiological, psychological, and social determinants of food choice
  • Socio-demographic differences in food choice
  • Population level interventions for shifting food choice
  • Using online testing to assess food choice


  • Becoming a Researcher (Level 4)
  • Quantitative Research Methods (Level 7)
  • Consumer Analysis (Level 7)


  • PhD - Cambridge
  • BA (Hons) Physiology & Psychology - Cambridge

Research grants, consultancy, knowledge exchange

  • Scientific consultant for www.Cauldron.sc
  • Ad hoc reviewer for Appetite, PLOS ONE, IJBNPA

Selected recent publications

Terry, J., Ross, R. M., Nagy, T., Salgado, M., Garrido-Vásquez, P., Sarfo, J. O., . . . Field, A. P. (n.d.) 'Data from an International Multi-Centre Study of Statistics and Mathematics Anxieties and Related Variables in University Students (the SMARVUS Dataset)', Journal of Open Psychology Data, 11(1), 8. Available at: https://doi.org/10.5334/jopd.80

Keyes, H., Gradidge, S., Gibson, N., Harvey, A. J., Roeloffs, S., Zawisza, M. and Forwood, S. E. (2023) 'Attending Live Sporting Events Predicts Subjective Wellbeing and Reduces Loneliness', Frontiers in Public Health, 10. Available at: https://doi.org/10.3389/fpubh.2022.989706

Zizzo, D. J., Parravano, M., Nakamura, R., Forwood, S. and Suhrcke, M. (2021) 'The impact of taxation and signposting on diet: an online field study with breakfast cereals and soft drinks', Experimental Economics, 24, pp. 1294-1324. Available at: https://doi.org/10.1007/s10683-020-09698-0

Gao, Z., Bunten, A., Porter, L., Sanders, J. G., Sallis, A., Payne Riches, S., . . . Forwood, S. (2021) 'A randomised experiment of health, cost and social norm message frames to encourage acceptance of swaps in a simulation online supermarket', PLOS ONE, 16(2), e0246455. Available at: https://doi.org/10.1371/journal.pone.0246455

Preston, C., Drydakis, N., Hughes, S., Forwood, S. E. and Meads, C. (2019) 'What Are the Structural Barriers to Planning for Later Life? A Scoping Review of the Literature', Social Inclusion, 7(3), pp. 17-26. Available at: https://doi.org/10.17645/si.v7i3.1883

Smith, A. D., Fildes, A., Forwood, S. E., Cooke, L. and Llewellyn, C. H. (2017) 'The individual environment, not the family is the most important influence on preferences for common non-alcoholic beverages in adolescence, Scientific Reports, 7, 16822. Available at: https://doi.org/10.1038/s41598-017-17020-x

Medic, N., Ziauddeen, H., Forwood, S. E., Davies, K., Ahern, A. L., Jebb, S. A., . . . Fletcher, P. (2016) 'The presence of real food usurps hypothetical health value judgment in overweight people', eNeuro, 3(2), ENEURO.0025-16.2016. Available at: https://doi.org/10.1523/ENEURO.0025-16.2016

Forwood, S. E., Ahern, A. L., Marteau, T. M. and Jebb, S. A. (2015) 'Offering within-category food swaps to reduce energy density of food purchases: a study using an experimental online supermarket', International Journal of Behavioral Nutrition and Physical Activity, 12(85). Available at: https://doi.org/10.1186/s12966-015-0241-1

Forwood, S. E., Ahern, A. L., Hollands, G. J., Ng, Y. -L. and Marteau, T. M. (2015) 'Priming healthy eating. You can't prime all the people all of the time', Appetite, 89, pp. 93-102. Available at: https://doi.org/10.1016/j.appet.2015.01.018

Forwood, S. E., Walker, A. D., Hollands, G. J. and Marteau, T. M. (2013) 'Choosing between an Apple and a Chocolate Bar: the Impact of Health and Taste Labels', PLOS ONE, 8(10), e77500. Available at: https://doi.org/10.1371/journal.pone.0077500

Forwood, S. E., Ahern, A., Hollands, G. J., Fletcher, P. C. and Marteau, T. M. (2013) 'Underestimating Calorie Content When Healthy Foods Are Present: An Averaging Effect or a Reference-Dependent Anchoring Effect?', PLOS ONE, 8(8), e71475. Available at: https://doi.org/10.1371/journal.pone.0071475

Forwood, S. E., Cowell, R. A., Bussey, T. J. and Saksida, L. M. (2012) 'Multiple Cognitive Abilities from a Single Cortical Algorithm', Journal of Cognitive Neuroscience, 24(9), pp. 1807-1825. Available at: https://doi.org/10.1162/jocn_a_00250

Forwood, S. E., Winters, B. D. and Bussey, T. J. (2005) 'Hippocampal lesions that abolish spatial maze performance spare object recognition memory at delays of up to 48 hours', Hippocampus, 15(3), pp. 347-355. Available at: https://doi.org/10.1002/hipo.20059

Recent presentations and conferences

Attendee at British Feeding and Drinking Group (BFDG) and Society of Study of Ingestive Behaviour (SSIB).

Media experience

Live chat radio (e.g. BBC Radio Cambridgeshire – Dotty McLeod, BBC Radio Scotland – Drive Time.

Pre-recorded science radio shows (Curious Cases of Rutherford and Fry, BBC Radio 4).

How influential is the influencer? Nutrition and diet in the social media age, Food Matters Live Podcast, 401, 10 March 2023.