Sophie Clements

Sophie Clements is a senior marketing practitioner and specialist in PR, branding, digital marketing, and integrated marketing communications. She combines research-led insight with professional practice to inform strategic, evidence-based marketing decisions.

[email protected]

Background

Sophie is an ARU alumna with over a decade of experience across both local and global marketing agencies, as well as in-house environments. Her professional background spans brand development, integrated campaign planning, PR, digital communications, and strategic marketing delivery across diverse sectors. She has worked with a range of organisations to strengthen brand positioning, enhance audience engagement, and deliver measurable commercial outcomes.

Now working as a senior practitioner within academia, she brings industry expertise into the classroom, bridging the gap between marketing theory and real-world professional practice. Her approach combines critical, research-informed insight with practical application, ensuring students develop both strategic understanding and industry-ready skills.

Research interests

• Branding
• Digital marketing
• Marketing communications
• Consumer behaviour

Teaching

Integrated Marketing Communications (Level 7)

Supervision of Postgraduate Major Project

Qualifications

MSc Marketing, ARU

BA (Hons) Marketing, ARU