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Professor Sandra Selmanovic

Associate Professor in International Business

Centre for Inclusive Societies and Economies (CISE)

Faculty of Business and Law
Areas of Expertise:
Business, management and leadership , International Business , Economics , Enterprise
Research Supervision:

Sandra's areas of expertise are innovation studies, institutional theory and international business. Her current research interests are in the areas of innovation policy, institutional change and digital transformation.

[email protected]


Sandra holds a full professorship in International Business at Munich University of Applied Sciences in Germany. Since 2010 she has taught a wide range of modules in the areas of international business and economics at ARU and internationally whilst performing various managerial roles, such as Course Leader, Deputy Head of Department of Economics and International Business and Head of School of Management in the Faculty of Business and Law.

Sandra has gained work and research experience in the areas of international business, innovation policy/management and digital transformation in various international organisations throughout Europe. She has led several consultancy projects for the British government in the area of innovation policy for small and medium sized enterprises and has substantial experience in managing international collaborative agreements with partner universities, private and public sectors.

Research interests
  • Innovation studies
  • Institutional change
  • Development economics
  • Digital transformation
Areas of research supervision
  • Innovation policy and management
  • Digital transformation
  • Development economics
  • Institutional theory and institutional change
  • PhD Institutional Economics and Innovation Policy, ARU
  • MSc International Business and Economics (distinction), ARU
  • MA Business Administration (distinction), University of Applied Sciences Landshut, Germany
  • PGCE Learning and Teaching in Higher Education, ARU
Memberships, editorial boards
  • Centre for Inclusive Societies and Economies (CISE)
  • Royal Society of Arts
  • Senior Fellow of Higher Education Academy 
  • World Interdisciplinary Network for Institutional Research
Research grants, consultancy, knowledge exchange
  • Co-investigator on ERDF co-funded project "Assessing the impact of investments into innovation support in the Greater Cambridge Greater Peterborough Local Enterprise Partnership"
  • Consultant/Project Leader: "Innovation 50" and "Essex Patent Map" funded by Essex County Council
  • Co-investigator on project funded by @'Agence Universitaire de la Francophonie: "Mapping Maghreb's Cooperation in Science (MaMCoS)"
  • Consultant, United Nations Conference on Trade and Development, business facilitation and policy transfer in developing countries.
Selected recent publications

MacDonald, P. and Selmanovic, S. (2023) 'How localised are knowledge spillovers? Evidence from microgeographic data on UK patent citations', Economics of Innovation and New Technology. Available at: https://doi.org/10.1080/10438599.2023.2184809

Serrano Oswald, O. R., Selmanovic, S., Lee, B. and Arndt, L. (2022) Techno-Regulation in China: How are Bavarian firms faring under the social credit system. Munich: Bavarian Research Institute for Digital Transformation.

Meyenburg, I. and Selmanovic, S. (2020) 'Gender and Inequality in the Workplace: Lessons from Institutional and Marxist-Feminist Perspectives'. In: Zimmerman, K. F. (2020) Handbook of Labor, Human Resources and Population Economics. Cham: Springer. ISBN 978-3-319-57365-6

'Innovation 50: Supporting innovation in small-and medium-sized enterprises in Essex (UK) – an institutional perspective'. Conference paper, WINIR (World Interdisciplinary Network for Institutional Research), Hong Kong, China, September.

Drydakis, N., Sidiropoulou K., Patnaik S., Selmanovic S. and Bozani V. (2018) 'Masculine vs Feminine Personality Traits and Women’s Employment Outcomes in Britain: A Field Experiment', International Journal of Manpower, 39(4), pp. 621-630.

Selmanovic, S., 2016. 'Good governance and innovation performance in developing countries: the relevance of informal institutions for policy transfer'. Conference paper, WINIR (World Interdisciplinary Network for Institutional Research) 3rd Conference on Institutions and Human Behaviour. Boston, United States, September.

Selmanovic, S. and MacDonald P. (2016) 'Inventive Activity in Essex: A Regional Patent Data Analysis. Essex Patent Map Consultancy Project'. Conference paper, Cambridge (UK), May 2016.

Achachi, H., Amor, Z., Dahel-Mekhancha, C., Bouabid, H., Cherraj, M., Selmanovic, S. and Lariviere, V. (2016) 'Factors affecting researchers' collaborative patterns: A Case Study from Maghreb Universities', Canadian Journal of Information and Library Science, 40(3), pp. 234-253.

Mishrif, A. and Selmanovic, S. (2010) 'E-government in the Middle East and North Africa: The Role of International Organizations in the Experience of Egypt and Morocco'. Conference paper, 2010 International Conference on Public Administration (ICPA 6th). Canberra, Australia, October.