Back

Dr Ricardo Lemos Pimenta

Profile photo of Ricardo Lemos Pimenta
For media enquiries please contact the Press Team
Senior Lecturer

As a Senior Lecturer in Marketing and Events and researcher in sustainable tourism and regeneration, Ricardo works at the intersection of marketing, events, tourism, sustainability and stakeholder engagement. His teaching, research and consultancy connect theory and practice, supporting students, organisations and communities to develop responsible, inclusive and future-oriented approaches.

Ricardo is particularly interested in how marketing, events and tourism can contribute to sustainable and regenerative development, community wellbeing, destination governance and more meaningful visitor experiences.

[email protected]

Connect with Ricardo on LinkedIn

View Ricardo's ORCID profile

Faculty:
Faculty of Business and Law
School:
Management
Location:
Cambridge
Areas of Expertise:
Entrepreneurship and technology startups , Marketing , Tourism , Sustainability
Research Supervision:
Yes
Background

Ricardo's academic and professional work connects marketing, events, sustainable and regenerative tourism, stakeholder engagement, entrepreneurship, strategy and sustainable business. His research explores how organisations, destinations and communities can create more responsible, inclusive and meaningful forms of development.

Ricardo's work is informed by extensive experience across academia, consultancy and industry, including marketing, customer relationship management, business development, organisational projects and stakeholder collaboration. He is particularly interested in bridging theory and practice through applied research, community-based projects and international collaborations that support social, environmental and economic value creation.

Spoken Languages
  • Portuguese
  • Italian - professional level
  • Spanish - professional level
Research interests
  • Sustainable tourism
  • Regenerative tourism
  • Tourism and hospitality
  • Marketing
  • Events
  • Business and management
  • Stakeholder management and governance

Areas of expertise

  • Entrepreneurship and technology startups
  • Events
  • Marketing
  • Tourism and hospitality
  • Sustainable and regenerative tourism
Areas of research supervision

Masters and PhD:

  • Sustainable and regenerative tourism
  • Tourism and hospitality
  • Sustainability
  • Relationship marketing
  • Stakeholder management and governance
  • Events
Teaching
  • Marketing Communications
  • Sustainable Tourism and Hospitality Management
  • Specialist Events Planning
  • Principles of Event Management
  • Business Essentials
  • Principles of Digital Marketing
  • Principles of Sales and Marketing
  • International Marketing and Brand Management
  • Management & Strategy
  • Entrepreneurship and Strategy
  • Business Planning
  • Tourism and Events Management
  • Organisational Psychology in Social Context
  • Retail and Experiential Marketing
  • The Reflexive and Empathetic Entrepreneur
  • The Entrepreneurial Journey
Qualifications
  • PhD in Business (Sustainability)
  • MSc in Development, Technologies and Society
  • Master’s in Marketing
  • MBA in Business for Engineers
  • BEng Mechanical Engineering
  • Level 3 Engineering
Memberships, editorial boards
  • Academy of Marketing
  • Association for Events Management Education
  • ATLAS – Association for Tourism and Leisure Education and Research
  • Reviewer, Social Responsibility Journal
Research grants, consultancy, knowledge exchange

British Council – Climate Skills Global Collaboration Grant, 2026.

Funded UK–Brazil project on green skills, youth employability, community-based tourism and entrepreneurship, delivered in collaboration with the Federal Rural University of the Amazon, Brazil – £50,000.

Master’s research scholarship from CAPES, Brazil. Research scholarship supporting postgraduate study (MSc) in Development, Technologies and Society — £5,000.

Selected recent publications

Pimenta, R. L. and Mattedi, A. P. (2020) - 'Convergências entre os circuitos turísticos de minas gerais e a teoria de desenvolvimento sustentável de Sachs' ['Convergences between the tourism circuits of Minas Gerais in Brazil and Sachs’ sustainable development theory'], Turismo: Estudos & Práticas (UERN), 9(1), pp. 1-25. [ISSN 2316-1493]

Media experience

Interviewed by Cambridge 105 Radio in September 2026 about the British Council/HSBC UK–Brazil Climate Skills project, a social-impact collaboration between ARU and the Federal Rural University of the Amazon focused on green skills, community-based tourism, entrepreneurship and opportunities for young people from underrepresented backgrounds.

Guest on the Centre for Learning and Teaching's Exquisite Education Podcast.