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Nandan Sengupta

Lecturer and Industry Practitioner

Faculty:
Faculty of Business and Law
School:
Economics, Finance and Law
Location:
Cambridge
Areas of Expertise:
International Business

I have worked as an industry professional for about 30 years in international business, project management, strategy, and marketing (both classical and digital marketing). Having worked with global MNCs, I gathered a vast experience in cross-cultural interactions and business practices. My current interests include collaboration models, sustainability, technology application and digital space.

Email: [email protected]

LinkedIn Profile

Background

I have lived and worked in India and UK for over 30 years in Sales, Strategic marketing, Project management and later as a business consultant and finally went into the academia. Out of my 32 years of industry experience, I spent 14 years in India before finally moving to the UK in 2004 where I have lived and worked ever since. Since last few years, I have been shifting gradually towards academia, as I found it intellectually stimulating and enjoyable at the same time. My current activities are teaching and business consulting. I have worked with organisations of U.S.A, Canada, Germany, Italy, The Netherlands, Japan, Australia, India, and UK. I am a Fellow of Chartered Institute of Marketing, UK. I am also a college ambassador for Cambridge marketing College.

Spoken Languages

  • Bengali (Native proficiency)
  • Hindi (Fluent)

Research interests

  • Application of technology in business decisions and strategy
  • Digital space (particularly data collection and relevant ethical issues)
  • Sustainable business practice / ESG
  • Collaboration models and output determinants

Teaching

  • Global business Environment and international Strategy (Module Leader)
  • Sustainable Management Future (Module Leader)
  • Sustainable transformation and business practices (Module Leader)
  • Cross Cultural Management

Past Taught Modules:

  • Digital Business and Principles of Marketing
  • Advanced Strategy
  • Business research

Qualifications

  • FCIM (Fellow of Chartered Institute of Marketing)
  • MBM ( Master of Business management)
  • B.Sc ( Bachelor of Science – Physics, Hons.)

Memberships, editorial boards

  • Fellow, Chartered Institute of Marketing

Research grants, consultancy, knowledge exchange

Past Project : British Council’s Going Global project.

  • Collaboration with BCREC, India for course development
  • Collaboration with MAKAUT, India for course development