Prof Antonella Zucchella

Senior Research Fellow
Faculty of Business and Law
Economics, Finance and Law
Areas of Expertise:
Business, management and leadership , International Business
Research Supervision:

Prof Antonella Zucchella's research area is international business and international entrepreneurship. She supervises PhD students at the Faculty of Business and Law.

[email protected]


Antonella took her PhD in management at Bocconi University, Milan. She's been Associate Professor at Insubria University, Varese, Italy and then Full Professor at Pavia University since 2001. She's also been PhD programme coordinator and Head of Department in Pavia University.

Research interests
  • International business
  • International entrepreneurship
  • International marketing
  • Sustainable firms and internationalisation
  • Small firms internationalisation strategies
  • Local clusters and internationalisation of local systems
Areas of research supervision

Antonella is currently supervising students in the areas of marketing and management.

Other areas of supervision include:

  • International business
  • International entrepreneurship
  • International marketing
  • Sustainable firms and internationalisation
  • Small firms internationalisation strategies
  • Local clusters and internationalisation of local systems
  • PhD in Management, Bocconi University
  • Full Professorship in management and marketing, Pavia University
  • Visiting Professor, Strasbourg University
Memberships, editorial boards
  • Member of the Academy of International Business (AIB)
  • Member of the European International Business Association (EIBA)
  • Member of Italian Academy of Management
  • Member of the Editorial Board of the Journal of Management and Governance, of the Journal of International Entrepreneurship, and of European Research on Management and Business Economics
Research grants, consultancy, knowledge exchange
  • EU Grant Erasmus Network Research COBEREN (consumer behaviour in Europe), 2010-2013
  • EU Grant Horizon 2020 PRIMEFISH (consumer behaviour and international entrepreneurship), 2015 to date
  • Consulting for the Italian Industrial association (the main enterprises association) about strategies for industrial development
Selected recent publications

Strange, R N. & Zuchella, A. 2017. Industry 4.0 and global value chains. Multinational Business Review.

Karafillya, M. & Zuchella, A. 2017. Synergies and tensions between and within domestic and international market activities of firms. International Business Review.

Hagen, B., Larimo, J., Dimitratos, P. & Zuchella, A. 2017. European Management Journal, forthcoming.

Hagen, B., Denicolai, S., Masucci, M. & Zuchella, A. 2016. Early and accelerated internationalisation: the role of the niche strategy in a new generation of exporters. International Journal of Export Marketing.

Zuchella, A. & Magnani, G. 2016. International Entrepreneurship: Theoretical foundations and practices. Palgrave

Zuchella, A. & Hagen, B. 2015. in Ghauri, P. & Kirpalani, M. (eds) Handbook of Research on International Entrepreneurship Strategy: Improving SME Performance Globally, Elgar, 15 

Denecolai, S., Strange, R., Zuchella, A. 2015. The dynamics of the outsourcing relationship, The Future of Global Organising (Progress in International Business Research), Volume 10. Emerald Group Publishing Limited, 10, 341-364.

Hagen B., Zucchella A. 2014. Born global or Born to run? The long-term growth of born global firms, Management International Review.

Zucchella, A. & Urban, S. 2014. Futures of the sustainable firm: an evolutionary perspective, Futures, 63.

Zucchella, A. & Siano, A. 2014. Internationalization and Innovation as Resources for SMEs Growth in Foreign Markets, International Studies of Management & Organization Journal (ISMO), 44 81).

Onetti, A. & Zucchella, A. 2014. Business models for life sciences, Routledge.

D'Angelo, A., Majocchi, A, Zucchella A. and Buck, T. 2013. Geographic pathways of internationalisation for SMEs: insights from an Italian sample, International Marketing Review, 30 (2), 2013.

Zucchella, A. & Kabbara, D. 2013. The role of partnerships in the internationalisation process of Small knowledge intensive firms, Management International, 18 (1).

Denicolai, S., Zucchella, A. & Strange, R. 2013. Knowledge assets and firm international performance, International Business review.

Onetti, A., Zucchella, A. Jones, M. & McDougall, P. 2012. Internationalization, innovation and entrepreneurship: business models for new technology-based firms, Journal of Management and Governance.

Zucchella, A. & Servais, P. 2012. The internationalisation of small and medium sized enterprises and the liability of complexity, International Journal of Entrepreneurship and Small Business, Vol. 15.

Hagen, B., Zucchella, A., Degiovanni, N. & Cerchiello, P. 2012. International strategy and performance: clustering strategic types of SMEs, International Business Review Vol. 21.

Zucchella, A. & Urban, S. 2011. Building the future through real value creation and innovation: achieving competitiveness in a chaotic world, International Journal of Entrepreneurship and Small Business, 13, 2.

Recent presentations and conferences

Keynote speech at the Cluster Conference, Valencia, 2017.

Keynote speech at the International Entrepreneurship Conference, Galway, 2017.

Keynote speech at the International Business Conference, Vaasa, 2017.

European International Business association, Uppsala conference 2014, panel on the longitudinal growth of born global firms.

Academy of International Business, York conference 2014, presentation of the paper “Uncertainty coping and internationalisation”.

Keynote speech at the Italian academy of Management conference, 2012.