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Psychology of consumer behaviour

Insights: Brand, Advertising and Society

Insights: Brand, Advertising and Society research consultancy has been set up by our expert Dr Magdalena Zawisza. Whether you're an established business, government body or charity you are likely to come across similar questions:

  • Is your brand image right?
  • Are your communications effective?
  • Which advertising strategy is best?
  • What do your customers think about your company?
  • How to best reach your target group?

Insights: Brand, Advertising and Society research consultancy uses innovative research techniques and offers a range of tailor-made approaches that meet a variety of needs. Here are some examples of our expertise:

  • using current developments in social psychological science to inform an advanced understanding of consumer behaviour
  • advanced online survey research (including an option of representative sampling)
  • controlled lab-based and computerised experimental methods
  • brand image diagnosis
  • advertising copy-testing
  • advanced statistical data analysis.

The Insights: Brand, Advertising and Society research consultancy service comes with a wide variety of expertise useful in solving real market-based problems. It offers vast academic and statistical knowledge combined with unique experience in consumer and social psychology, advertising, persuasive communication and brand image management. It guarantees professional analysis of your needs and tailored solutions.

Meet the expert

Our consumer expert, Dr Magdalena Zawisza is a Reader in Consumer & Gender Psychology and specialises in social cause advertising, brand image and consumer behaviour in national and global contexts. In her work she uses implicit and explicit measures of persuasion.


She has over ten years experience in consumer psychology and is co-editor of The Routledge International Handbook of Consumer Psychology, an editor of MediaMatters Facebook page and a Course Leader for our MSc Consumer Psychology.

Her research is highly relevant to advertisers, marketers, private and government bodies as well as charitable organisations concerned with diversity and equality.

She has worked with a number of high profile clients including Unilever, Essex Police, The Conversation, and the Cambridge Festival of Ideas. Her work is published in recognised peer-reviewed journals and in the media including BBC News Online, The Independent and Newsweek.

Funding opportunities

If you're an organisation looking to develop a new product or service, our Knowledge Transfer Partnerships may be able to provide you with some assistance.

Get in touch

Call our Business Services team on +44 (0)1223 695878, or email [email protected].