View of four wood and glass dispensers full of seeds and nuts in a zero waste refill shop

Sustainable Consumption

Our research cluster focuses on understanding how consumption patterns, practices and meanings shape sustainability outcomes, and how social, cultural and institutional contexts influence the adoption of more sustainable ways of living and working. We concentrate on the demand side of sustainability transitions, foregrounding people, practices and power rather than technologies alone.

Research within the cluster examines how consumers engage with sustainability initiatives, ethical markets and alternative forms of consumption, including sharing, reuse, repair and socially oriented enterprise.

Drawing on behavioural, sociological and critical management perspectives, we explore how norms, identities, inequalities and everyday constraints shape what sustainable consumption looks like in practice.

Our people