Digital Marketing
Learn to respond to digital challenges and innovations, and create effective and successful cross-channel campaigns. Study by distance learning.
Designed and delivered by digital marketing specialists, our online learning resources are accessible wherever you are.
You’ll gain a deep understanding of marketing as you learn to plan digital campaigns. You'll also discover the importance of content development, consumer behaviour, the customer journey and data.
We look at different aspects of marketing including B2B, international marketing, and strategic brand management.
As you study, you’ll have opportunities to put your skills and knowledge into practice.
Find out more on our distance learning website.
This course is accredited by the Institute of Data and Marketing, and recognised on the Chartered Institute of Marketing's Graduate Gateway.
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Gain accreditation with the Institute of Data and Marketing.
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Learn from digital marketing specialists and practitioners.
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Study 100% online using our learning management system.
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Take your career to the next level, with a course recognised on the Chartered Institute of Marketing's Graduate Gateway.
Study at an award-winning university
We were named Times Higher Education University of the Year 2023. We've also been awarded a Gold rating in the Teaching Excellence Framework – a reflection of the outstanding education we offer our students.
Careers
With a well-rounded set of skills, you'll be ready to work on campaigns that connect with consumers.
In the golden age of social media and influencer culture, more and more companies understand how important digital marketing is. This means the sector is growing quickly, as brands seek out passionate individuals who can help craft captivating campaigns.
Teaching and modules
This accredited degree will give you everything you need to be an effective digital marketer.
You’ll gain a deep understanding of the core theories and models of marketing, and how marketing strategies are to wider business plans and objectives.
You'll explore the different tools and techniques that can be used in marketing communications, learn to develop and analyse campaigns, and build your skills in project management.
Modules are subject to change and availability, and may vary by location. If you have the choice of optional modules, these are indicated with a *.
- Understanding Work-Based Learning
- Principles of Marketing
- Marketing Communications
- Introduction to Digital Marketing & Campaign Planning
- Into ARU
- Introduction to Organisations and Management
- Understanding Consumers and the Customer Journey
- Data and Analytics for the Digital Marketer
- B2B Marketing
- International Marketing
- Developing Content for Campaigns
- Project Management
- Strategic Brand Management
- Creating Impact through Compelling and Visual Content
- Retailer and Shopper Marketing
- Financial and Professional Services Marketing
- International Intercultural Management
- Campaign Showcase