Designed and delivered by digital marketing specialists, our online learning resources are accessible wherever you are.
You’ll gain a deep understanding of marketing as you learn to plan digital campaigns. You'll also discover the importance of content development, consumer behaviour, the customer journey and data.
We look at different aspects of marketing including B2B, international marketing, and strategic brand management.
As you study, you’ll have opportunities to put your skills and knowledge into practice.
With a well-rounded set of skills, you'll be ready to work on campaigns that connect with consumers.
In the golden age of social media and influencer culture, more and more companies understand how important digital marketing is. This means the sector is growing quickly, as brands seek out passionate individuals who can help craft captivating campaigns.
A digital marketing degree prepares you for a career in marketing or sales, across many sectors and industries.
Some of the job riles you could consider are:
Digital Marketing Executive/Officer
Digital Marketing Account Manager
Digital and Social Media Executive
Digital Marketing Analyst
Digital Marketing Campaign Manager
Online and Digital Marketing Lead
Online and E-commerce Marketing Specialist
Social Media Specialist
Content Marketing Specialist
PPC Analyst
SEO Executive
Display Advertising Executive
Digital Producer
Teaching and modules
This accredited degree will give you everything you need to be an effective digital marketer.
You’ll gain a deep understanding of the core theories and models of marketing, and how marketing strategies are to wider business plans and objectives.
You'll explore the different tools and techniques that can be used in marketing communications, learn to develop and analyse campaigns, and build your skills in project management.
Modules are subject to change and availability, and may vary by location. If you have the choice of optional modules, these are indicated with a *.
Whole course
Understanding Work-Based Learning
Principles of Marketing
Marketing Communications
Introduction to Digital Marketing & Campaign Planning
Into ARU
Introduction to Organisations and Management
Understanding Consumers and the Customer Journey
Data and Analytics for the Digital Marketer
B2B Marketing
International Marketing
Developing Content for Campaigns
Project Management
Strategic Brand Management
Creating Impact through Compelling and Visual Content
We'll assess your progress throughout the course, with assessment methods potentially including self-completion questionnaires, group exercises (discussion forums), and practical digital marketing-related tasks and activities.
At the end of each modules there's a summative assessment where you can demonstrate that you've fulfilled the learning outcomes. Summative assessments include written reports, portfolios, presentations, and practical work-based projects.
This course is studied 100% online.
There'll be times when you study two modules simultaneously during a trimester. Our tutors will help you to manage your workload and assessment deadlines.
Please contact us if you'd like to discuss the pacing of this course and the options available to you. Email [email protected] or call 01245 686707.
Entry requirements
Evidence of Level 3 study, for example, A Levels, BTEC Level 3, or equivalent*
A minimum of 3 GCSEs or Level 2 equivalent
* Applications without a Level 3 are considered on their individual merits on a case by case basis. Those wishing to apply with experiential learning may be required to demonstrate their academic potential by writing an essay.
If English is not your first language you will be expected to demonstrate a certificated level of proficiency of at least IELTS 6.5 (Academic level) or equivalent English Language qualification, as recognised by Anglia Ruskin University.
As a distance learner, you'll also need a suitable computer with internet connection, together with sufficient IT competence to make effective use our online learning management system (LMS) with high-speed internet and email.
Fees and funding
£16,800Distance learning students starting 2025/26 (total cost)
Paying your tuition fees If you're a UK student, you don't need the money to pay for university now.
If you accept an offer to study at university, you can apply for a Tuition Fee Loan to cover your course fees.
Both full-time and part-time students can apply for a Tuition Fee Loan. You'll start repaying the loan in the April after you graduate.
EU, EEA and Swiss nationals benefiting from citizens’ rights under the UK-EU Withdrawal Agreement.
Accredited Prior Learning may reduce the tuition fees. This will be confirmed after you've submitted your application.
For military students: you can use your ELCs towards this course. ARU is a recognised ELCAS provider (number 1007). Please contact your Learning Centre for details of ELC, eligibility and how to apply.
