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BSc (Hons) Digital Marketing

How to apply

Introduction to Digital Marketing

Designed to develop present-day, practical skills and knowledge in digital marketing, underpinned by business and marketing principles, this course is ideal for anyone interested in or working in digital marketing and social media. It will equip you to respond to ever-changing digital challenges and innovations, create effective and successful cross-channel campaigns, and seize opportunities in globally competitive markets.

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Study at an award-winning university

We're the Times Higher Education (THE) University of the Year. We've also been awarded a Gold rating in the Teaching Excellence Framework – a reflection of the outstanding education we offer our students.

The BSc (Hons) Digital Marketing course has been designed to focus on real challenges, developments and issues in the digital marketing environment.

The flexible delivery of online learning resources and activities facilitated by digital marketing specialists and practitioners fits perfectly around a full-time job, wherever you are based. In addition, you'll frequently be required to put your skills and knowledge into practice throughout the course, with live and practical applications 'on the job' as you progress. Our new Learning Management System (LMS) offers plenty of interactive online learning activities and resources to foster a collaborative and supportive programme, augmented by online discussions, student blog writing, and critical reflection and analysis under the guidance of experienced tutors.

Students who successfully complete the degree will have the opportunity to gain additional professional recognition with the Institute of Direct and Digital Marketing (IDM). This involves additional exams for which extra fees apply. The degree is recognised on the Chartered Institute of Marketing's (CIM) Graduate Gateway, which offers additional membership pathways beyond graduation.

Course options

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Key facts

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Entry Requirements


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Fees and Paying for University

Facilities and accreditation

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Outstanding student support

Join our student community and:

  • learn from experienced tutors, who'll provide encouragement and feedback
  • benefit from a Distance Learning Facilitator, who's there to support you throughout your time at university
  • make full use of facilities including extensive library and IT resources
  • access support, should you need it, with study skills, careers advice, health and wellbeing, and more.


Successful completion of the course will equip you to undertake the role of a Digital Marketer, or any similar role in this field.

You may also wish to consider progressing to postgraduate study with our MSc Marketing.

Career advice

Our Employability Service is here to help give you the best chance of landing the job you want. We'll help you improve your skills and bulk up your CV to improve your career prospects.

As a distance learning student, you'll still benefit from help and advice on CV writing, interview techniques, job hunting, and general careers advice.

Employability and personal career development

Informed by employers, our courses support an integrated approach to employability. You’ll have opportunities to develop the skills and abilities they are looking for and gain a deeper understanding of how your academic learning relates to the world of work through Live Briefs and Ruskin Modules.

To amplify your career ambition, you will need to actively dedicate time outside of your studies, whether you choose to explore an ARU Certificate for Professional Development, placements, internships or volunteering. Or you could make a social impact by collaborating with our partner organisations through our volunteer scheme Students at the Heart of Knowledge Exchange (SHoKE). These all give you an edge, providing you with experience that you will be able to evidence on your CV and talk about in interviews.

Our Employability and Careers Service offers a range of expert advice and support to build your unique professional profile, including tailored career appointments, advice on writing your CV, and help to complete job applications. You’ll have 24/7 access to the Careers Centre, our comprehensive online digital resource, which empowers you to start building a Personal Career Development Plan from the very start. Design your future at ARU.

Apply now for BSc (Hons) Digital Marketing


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Distance learning

Over the past ten years, more than 10,000 students in 96 countries have studied online with ARU.

Distance Learning at ARU
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Studying at home

Living at home doesn’t mean you have to miss out on student life. There’s loads of opportunities to have fun, make friends, and get involved.

Student life at ARU