You'll explore the factors that affect business, from a mostly external perspective, including elements of globalisation and international business and the fundamental skills needed in the world of business. Political, Economics, Social, Legal, Ecological and Technological factors will be examined in the macro business environment and how these interact in a competitive environment with globalisation, technological and social change to create complex strategic options for organisations. You will also explore in some detail the concept of sustainability and introductory economics.
View the full module definitionYou'll be introduced to a range of organisational behaviour issues that you may encounter in your career and be provided with evidence-informed analyses of ways in which culture, leadership, structure and motivation affect workers and workplaces. This foundation enables you to analyse the human side of management and diagnose problems affecting organisations both independently and as part of a group. You'll have the opportunity to take managerial, critical, symbolic-interactivist and feminist perspectives to business issues and organisational behaviour related theories, models and concepts to build your social capital and critical analytical skills. Specifically, we will equip you with the knowledge and human capitals to understand how people and organisations function in individual, group and organisational levels based on the latest academic evidence on topics such as motivation, leadership, teams, organisational structure and culture. Finally, we aim to inspire you to value and continuously use the best available academic evidence on effective management of people and organisations throughout your career.
View the full module definitionAs an introduction to a broad range of civil legal issues, you'll get an insight and appreciation of the various ways in which the law impacts on the world of commerce and our everyday life. The module provides a foundation across a broad range of fundamental legal principles and concepts of the English Legal System. The rights and obligations of legal entities/individuals under the Law of Contract and the Law of Tort will also be examined.
View the full module definitionThis module presents a fusion between the philosophies which underlie marketing, with a strong emphasis of integrating digital and traditional concepts and the real life application of marketing across a variety of sectoral contexts. You'll examine the core marketing concept of customer value and the interplay between marketing and sustainability and the ethical challenges and critiques of modern marketing. You'll gain a wide range of knowledge across a breadth of sectors and be able to adapt these to whatever career or future research you choose. On completion of the module you'll have not only a solid grounding in marketing philosophies and theories but also a critical view of marketing, based around the realisation of the reality of modern digital marketing operations and management in a context of increasing global economic challenges, but also within a context where the customer profile is shifting to become increasingly demanding, critical and questioning of the motivations and ethics behind the marketers activities.
View the full module definitionThe module aims to give you a sound grasp of the basic concepts required for financial analysis and management. The module will help you understand the role of managerial finance and financial markets and will enable you to analyse and present data using Microsoft Excel. For those studying BSc (Hons) Business Management and BSc (Hons) Business Management with Placement, successful completion of this module fulfils the requirements of the Chartered Management Institute's Unit 520 Managing Finance.
View the full module definitionThis module is part of the Faculty of Business and Law’s Learning by Doing framework and contributes to the Elevate Programme (Team Projects/Consultancy). You'll work in teams on two external-facing projects: one addressing a challenge set by a real organisation through the Live Brief, and the other based on a second consultancy task relevant to current industry themes. These collaborative projects are delivered with the support of the Business Clinic and involve feedback from tutors, peers, and external stakeholders. You'll apply innovation and business tools to analyse problems, co-create solutions and deliver evidence-based recommendations to professional standards. The module emphasises experiential learning, teamwork, communication, critical reflection and practical problem-solving preparing you to confidently navigate entrepreneurial and consultancy contexts.
View the full module definitionProject management is a key skill for any future professional. This module focuses on providing a sound basis for managing or working on projects. In essence, the concept of managing a project hinging on one quite basic principle, managing the triangle of: quality of the project outcomes, cost and time. The module covers: Project Management Body of Knowledge; the importance of stakeholder and risk management; scheduling and costing; monitoring and controlling techniques, time management and resource optimisation; improving the success of projects; and the principles of agile project management.
View the full module definitionYou'll explore consumer behaviour but not only the what and how we buy, you'll be getting deeper into how marketers tailor their offer to consumer demands and market trends, how consumer behaviour is influenced by new products and services, the marketing mix and it's design and implementation. The psychological and sociological models and theories and emerging consumer psychology research will be illustrated with practical examples of the day to day marketing activities of product and service providers. You'll work in teams, following market research techniques, to develop your skills and entrepreneurial awareness. By analysing your research, you will propose a business case for a new market offering, after identifying a need within a consumer group. How you use marketing techniques to convey this offering and the value to the target consumer, how this would affect their decision making and behaviour as well as motivate them to purchase will form the basis of your individual assignment. On completion you will have gained technical and professional marketing skills to be able to identify opportunities and the transferable skills to be able to creatively and innovatively develop appropriate and entrepreneurial business cases.
View the full module definitionYou'll analyse leadership as an interaction between leaders and followers, rather than a downward force from superiors to subordinates. This will help you recognise the effects of values, emotions and shifting power relations on your interactions with both your leaders and your followers. You'll be encouraged to reflect on the skills used by leaders and required for leadership in your relationships. By taking a critical and constructivist view of leadership, you'll recognise leadership skills and potential in both yourself and others, reflecting on the purpose and practice of leadership skills. This includes coding and decoding the language choices and organisational cultures that support effective leadership, analysing leader myths and stories and emphasising the role of followers as active drivers of change within organisations.
View the full module definitionThis module will give you a sound understanding of the knowledge, skills and behaviours required by human resources (HR) professionals, whether in a generalist or specialist role as described in the CIPD HR Profession Map (HRPM). You’ll embrace the ‘thinking performer’ perspective and cover the competencies needed by HR professionals when collaborating and working with others and functioning efficiently and effectively in an organisational context. You'll assess your own strengths and identify a continuing professional development plan, based on the capabilities required for ethical, business-focused and interpersonal professional conduct, exploring and recognising the strategic importance of the effective management of the human resource and people management and progresses a critical appreciation of the role of HR. You’ll explore and recognise the strategic importance of effective HR management and using work-based research and good practice, critically evaluate the role of HR in formulating strategies to prepare business cases and present viable and realistic improvement which shows an appreciation for issues identified in your research.
View the full module definitionIn this module, you’ll build your knowledge and skills as you navigate the complexities of international business strategy in dynamic and competitive global environments. It emphasises the importance of business analytics and strategic frameworks in decision-making, fostering innovation, and addressing sustainability challenges across borders.The module is designed to develop your entrepreneurial mindset by encouraging creativity, opportunity identification, and risk assessment in global contexts. It integrates a focus on international innovation and management, enabling you to understand how to drive innovation across borders and manage diverse teams effectively. Additionally, the module enhances employability skills, including strategic thinking, leadership, teamwork, and cross-cultural communication. You’ll learn to apply theories and frameworks to practical business scenarios, with a strong emphasis on sustainability and adaptability in volatile, uncertain, complex, and ambiguous (VUCA) environments.
View the full module definitionYou'll develop understanding of the shift towards more environmentally, socially and economically responsible business practice and in particular focus on the drivers behind this shift; including an understanding of the sustainable development goals and growing business arguments for including a consideration of sustainability in all business and management practice. The module promotes a personal approach to the issues of sustainability and personal and social responsibility. The module includes an authentic assessment where you'll be diagnosing, designing and evaluating an environmental management plan for your households or organisations, while reflecting on your personal responsibility and ethical behaviour. You'll pay special attention to questioning the different responses of business in relation to social responsibility and sustainable management. If you're studying BSc (Hons) Business Management, successful completion of this module provides exemption against the Chartered Management Institute’s (CMI) unit 5022V1 Organisational Corporate Social Responsibility.
View the full module definitionThis module aims to enhance your employability and bring authenticity to your research investigations by introducing contemporary business research in areas of Accounting, Finance, Business Management and Operations Management. You’ll explore a detailed area of contemporary research in the modern business world utilising data and information from public sources which provide the analytical basis of your research topic. In this way, your research can include evolving business situations such as: adoption of new technologies, strategies for a post-Covid19 business environment, changes in customer behaviour after Covid-19, business challenges in post-Brexit Britain etc. Your module tutor will support your progression through the various stages of the research process including the introduction of theoretical frameworks, targeted literature searches, data collection using professional business database and data analysis utilizing different methods. The final business report allows you to engage in a substantial piece of individual desk-based/secondary research focused on a field relevant to your degree award and subject.
View the full module definitionYou'll get a comprehensive introduction to international intercultural management and research. Today’s business environment is increasingly diverse and managers and staff in a broad range of organisations work with people from across the world. The aim is to critically explore intercultural issues and challenges in international and diverse work contexts and develop an understanding of how cultural factors can influence decision-making, collaboration and communication as well as identifying when culture is not the main factor. You'll examine different regional business environments and their cultural and institutional differences, explore classic and contemporary thinking on culture and intercultural management and be encouraged to apply theories and ideas to practice and relate them to your own experience through various examples, cases and practical activities. The module further aims to help you develop as competent globally minded professionals who are able to engage with the complexities and challenges of working and collaborating in international and diverse contexts, have an understanding and openness to difference and how to avoid stereotyping. The module draws on the diversity of your group as a resource and attempts to generate dynamic learning experiences that sensitise you to each other's cultural differences, identities and work practices.
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