Degree Apprenticeship Undergraduate: BSc (Hons) Digital and Social Media Marketing Digital Marketer (Peterborough)

Accredited by the Chartered Institute of Marketing (CIM)


Develop in-demand skills as a talented digital and social marketing professional with our CIM accredited Digital Marketer Degree Apprenticeship, based in Peterborough. Study for an honours degree in digital and social media marketing while you work, with no tuition fees.

Course highlights

  • Work-based approach allows you to deliver impact in the workplace as you learn
  • Equips you to respond to ever-changing digital challenges and innovations to enhance customer experience and employer relations
  • Accredited by the Chartered Institute of Marketing (CIM)

Designed to develop in-demand, practical skills and knowledge in Digital and Social Media Marketing, underpinned by fundamental business and marketing principles, this course is ideal for anyone interested in or working in digital marketing and social media.

It will equip you to respond to ever-changing digital challenges and innovations, to create effective and successful cross-channel campaigns, and seize opportunities in globally competitive markets.

Key facts

An apprenticeship is a job with training, combining practical experience with academic learning.

At least 20% of your contracted working hours will be classed as 'off-the-job'. This time will be dedicated to developing the knowledge and skills needed to meet the requirements of the apprenticeship, and therefore is not part of your usual work duties.

The off-the-job learning will be delivered through online University-led learning sessions and activities, one-day workshops, and practical learning experiences in your usual work setting.

The off-the-job learning for our Digital Marketer Degree Apprenticeship is delivered on our ARU Peterborough campus. You will be on campus for one day every week.


You will be assessed at the end of each module you undertake (on-programme assessments) which will contribute towards the final award of your qualification.

You will also undertake an End Point Assessment (EPA) to complete your apprenticeship.

The EPA for this apprenticeship is integrated into the final on-programme assessments. Therefore, on successful completion of your degree, you will also complete the apprenticeship.


Accredited by the CIM

The degree is accredited by the Chartered Institute of Marketing (CIM) which offers additional membership benefits beyond graduation.


Upon successful completion of the apprenticeship, you will have a BSc (Hons) Digital and Social Media Marketing degree as well as a minimum of four years' relevant work experience. The skills, knowledge and experience you develop during the course will open up a wide range of roles in digital marketing and social media.

Some typical job titles for a Digital Marketer Degree Apprentice include: Digital Marketing Executive/ Officer, Digital Marketing Account Manager, Digital and Social Media Executive, Digital Marketing Analyst, Digital Marketing Campaign Manager, Online and Digital Marketing Lead, Online and E-commerce Marketing Specialist, Social Media Specialist, Content Marketing Executive, Pay Per Click Analyst, Search Engine Optimisation Executive, Display Advertising Executive, Digital Producer and Programmatic Executive.

Entry requirements

In addition to the person specifications that have been set out by your employer, these are the entry requirements for the course.

  • Employment in a suitable role on a permanent contract exceeding 25 hours per week
  • Employer support to undertake this course
  • Confirmed eligibility to be funded as an apprentice as set out within the ESFA’s Funding Rules
  • A completed Initial Needs Assessment Form
  • Evidence of Level 2 qualifications in 3 subjects including Maths and English e.g. GCSEs at Grade C/4 or above, Functional Skills, or ESFA-approved equivalents*
  • Evidence of Level 3 study, for example, A Levels, BTEC, or equivalent**
  • Due to the nature of the fast-moving digital marketing environment, all APL currency relating to digital skills should be within 2 years of commencing the course.

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How to apply

To apply for an apprenticeship, you need to have the support of your employer. If you already have the support of your employer or have any questions before talking to them, please do not hesitate to contact one of our apprenticeship experts who will be happy to help.

For employers

If you have any questions or would like to discuss any aspect of degree apprenticeships, then our dedicated Degrees at Work team are here to help. Get in touch today on the details above or take a look at our information for employers.

Current vacancies

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To be eligible to apply for one of our degree apprenticeships, you'll first need to be in a full-time position with one of our partner employers. Follow the links below to view our current vacancies and sign up to receive email alerts when new vacancies become available.

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