Undergraduate: BSc (Hons) Digital Marketing Digital Marketer
Introduction
Hone your skills as a talented digital marketing professional with our IDM and CIM accredited Digital Marketer Degree Apprenticeship. Study for an honours degree in digital marketing while you work, with no tuition fees.
Course highlights
- Equips you to respond to ever-changing digital challenges and innovations
- Gain accreditation with the Institute of Data and Marketing (IDM)
- Accredited by the Chartered Institute of Marketing (CIM)
Designed to develop contemporary, practical skills and knowledge in digital marketing, underpinned by fundamental business and marketing principles, this course is ideal for anyone interested in or working in digital marketing and social media.
It will equip you to respond to ever-changing digital challenges and innovations, to create effective and successful cross-channel campaigns, and seize opportunities in globally competitive markets.
Key facts
An apprenticeship is a job with training, combining practical experience with academic learning.
At least 20% of your contracted working hours will be classed as 'off-the-job'. This time will be dedicated to developing the knowledge and skills needed to meet the requirements of the apprenticeship, and therefore is not part of your usual work duties.
The off-the-job learning will be delivered through online University-led learning sessions and activities, one-day workshops, and practical learning experiences in your usual work setting.
The off-the-job learning for our Digital Marketer Degree Apprenticeship is delivered online, with workshops in Cambridge and Chelmsford.
Assessment
You will be assessed at the end of each module you undertake (on-programme assessments) which will contribute towards the final award of your qualification.
You will also undertake an End Point Assessment (EPA) to complete your apprenticeship.
The EPA for this apprenticeship is integrated into the final on-programme assessments. Therefore, on successful completion of your degree, you will also complete the apprenticeship.
Accreditation
Accredited by the IDM
Upon successful completion you’ll gain accreditation with the Institute of Data and Marketing (IDM). The IDM is a world-renowned Institute offering relevant, practical learning, and professional qualifications. Accreditation of this course recognises that the syllabus is approved by the Institute and offers you the opportunity to take an additional IDM Certificate qualification.
Accredited by the CIM
The degree is also accredited by the Chartered Institute of Marketing (CIM) which offers additional membership benefits beyond graduation.
What our apprentices say
Izabela
"The apprenticeship allows me to see how business works in real life. I get a lot of knowledge from the course that I can apply in practice at work and equally learn from my colleagues. With an apprenticeship, you can really recognise how to apply the knowledge you've learnt to the real world.”
IzabelaDigital Marketer
Faith
“I’ve been given the opportunity to work on a range of interesting projects, which are extremely rewarding and have had a lasting impact on the company and my career progression.”
FaithDigital Marketer Degree Apprentice
Read more about hiring a digital apprentice
Beth
"ARU’s digital marketing degree apprenticeship has offered the unique opportunity to build a strong foundation of theoretical knowledge, whilst gaining practical experience. I couldn’t be more pleased with my experience thus far.”
BethDigital Marketer Degree Apprentice
Lucy
"The digital marketer apprenticeship is supporting me to become an employee ready for modern careers.”
LucyDigital Marketer Degree Apprentice
Careers
Upon successful completion of the apprenticeship you will have a BSc (Hons) Digital Marketing degree as well as a minimum of four years' relevant work experience. The skills, knowledge and experience you develop during the course will open up a wide range of roles in digital marketing and social media.
Some typical job titles for a Digital Marketer Degree Apprentice include: Digital Marketing Executive/ Officer, Digital Marketing Account Manager, Digital and Social Media Executive, Digital Marketing Analyst, Digital Marketing Campaign Manager, Online and Digital Marketing Lead, Online and E-commerce Marketing Specialist, Social Media Specialist, Content Marketing Executive, Pay Per Click Analyst, Search Engine Optimisation Executive, Display Advertising Executive, Digital Producer and Programmatic Executive.
Entry requirements
In addition to the person specifications that have been set out by your employer, these are the entry requirements for the course.
- Employment in a suitable role on a permanent contract exceeding 25 hours per week
- Employer support to undertake this course
- Confirmed eligibility to be funded as an apprentice as set out within the ESFA’s Funding Rules
- A completed Skills Scan and Initial Assessment discussion
- Evidence of Level 2 qualifications in 3 subjects including Maths and English e.g. GCSEs at Grade C/4 or above, Functional Skills, or ESFA-approved equivalents*
- Evidence of Level 3 study, for example, A Levels, BTEC, or equivalent**
Apply now
How to apply
To apply for an apprenticeship, you need to have the support of your employer. If you already have the support of your employer or have any questions before talking to them, please do not hesitate to contact one of our apprenticeship experts who will be happy to help.
For employers
If you have any questions or would like to discuss any aspect of degree apprenticeships, then our dedicated Degrees at Work team are here to help. Get in touch today on the details above or take a look at our information for employers.
Current vacancies
Apprenticeship vacancies
To be eligible to apply for one of our degree apprenticeships, you'll first need to be in a full-time position with one of our partner employers. Follow the links below to view our current vacancies and sign up to receive email alerts when new vacancies become available.