Dr Jansson-Boyd, consumer psychologist, will take the audience on an interactive journey exploring why shoppers act, think and behave the way they do.
In this talk, the audience will be shown examples that demonstrate how our minds work when we shop.
Dr Jansson-Boyd, Anglia Ruskin University, is a consumer psychologist with a passion for all things consumption related! She both teach and research topics related to consumer cognition and behaviour. Through the years she has worked with many organisations and companies to generate consumer insight. Moreover, she has written and edited several books and chapters on the topic.
This event is presented as part of the Cambridge Festival.
This event takes place on our Cambridge campus. You can also join us virtually.