Peterborough Pick n Mix: The Entrepreneur and the Power of Branding

Peterborough Pick and Mix is delivered to you by ARU Peterborough. Our team of lecturers will share their knowledge and expertise in a range of 30-minute workshops offering an insight into everyday topics.

This session will explore the ideas and solutions to problems through business related activities, developing the entrepreneurial mind and how to develop a strong brand identity and the positive impact branding can have on a business.

Developing an entrepreneurial mindset

Have fun discovering ideas and solutions to problems through activities that expose business opportunities. Identify problems, solutions and business opportunities and then manage your budget accordingly to understand concepts such as selling and profit and loss.

The power of branding

What is marketing and why is a recognisable brand important in business? Explore what a brand looks like and how creating a recognisable brand is key to the success of any business in our interactive game of whose brand is it anyway? Create your own logo, brand design and weigh up product power vs the power of branding.