This module is an introduction to key contemporary issues and global challenges affecting multiple disciplines - Business, Science, Engineering, Computing, Health and Social Care. You will engage in interdisciplinary thinking and working to develop a deeper understanding of the current global issues that impact your discipline, other sectors in society and your future career path. The module will provide you with real-world context and insights from industry professionals and academics, allowing you to develop your academic foundations as you analyse and propose solutions to real-world challenges. The module assessments enable you to develop your research, problem solving and critical thinking skills through in-depth study, as well as be able to communicate your findings effectively using both traditional and creative media formats.
This module will enable you to learn a set of important skills and competencies needed to progress to level 4 of an undergraduate degree. On the successful completion of this module, you will have developed, as a minimum, the literacies expected of an undergraduate student. These literacies include Independent Learning, Digital, Academic, Information, Creative, Social, Emotional and Assessment. The module will consist of several ‘taster’ subject specialist sessions early in trimester 1 (for Business & Law, Engineering & Computing, Built & Natural environment, Health, and Science), as well as sessions focused on employability, professional bodies/membership, and career pathways. The module assessments will include individual and group projects, which will enable you to apply the knowledge and skills you have gained during your first year of study. You also will be encouraged to reflect on your own learning and development throughout the module.
View the full module definitionThis module will help you develop additional critical knowledge, skills and competencies that will prepare you for progression to undergraduate study on our portfolio of extended degree programmes. The module will give you the opportunity to focus on an area most relevant to your chosen course and investigate a topic that interests you the most. There will be specific lectures, workshops and tutorials covering the approaches, skills and competencies required for project-based learning, you will also be participating in regular group supervision sessions with a relevant member of staff for your topic. You will be encouraged to be creative with the outputs presented – both “in writing” and “in person” using graphics, audio, video etc. to bring your topic to life. You will be encouraged to reflect on your own learning and development throughout the module.
View the full module definitionEntering third level education is exciting; but it can also be a daunting experience. At ARU, we want all students to make the most of the opportunities Higher Education provides, so they reach their potential, become lifelong learners and find fulfilling careers. However, we appreciate that the shift from secondary education, or a return to formal education is, in itself, quite a journey. This module is designed to ease that transition. You will be enrolled on it as soon as you receive an offer from ARU so you can begin to learn about university life before your course starts. Through Into ARU, you will explore a virtual land modelled around ARU values: Courage, Innovation, Community, Integrity, Responsibility, and Ambition. This innovative module is designed as a game, where students collect knowledge and various complete mini tasks. You will proceed at your own pace, though we expect all students to have completed their Into ARU exploration by week 6. Students who, for whatever reason, are unable to complete by that date, will be signposted to existing services so that we can be confident that they are supported.
View the full module definitionYou'll explore the factors that affect business, from a mostly external perspective, including elements of globalisation and international business and the fundamental skills needed in the world of business. Political, Economics, Social, Legal, Ecological and Technological factors will be examined in the macro business environment and how these interact in a competitive environment with globalisation, technological and social change to create complex strategic options for organisations. You will also explore in some detail the concept of sustainability and introductory economics.
View the full module definitionAs an introduction to a broad range of civil legal issues, you'll get an insight and appreciation of the various ways in which the law impacts on the world of commerce and our everyday life. The module provides a foundation across a broad range of fundamental legal principles and concepts of the English Legal System. The rights and obligations of legal entities/individuals under the Law of Contract and the Law of Tort will also be examined.
View the full module definitionYou'll be introduced to a range of organisational behaviour issues that you may encounter in your career and be provided with evidence-informed analyses of ways in which culture, leadership, structure and motivation affect workers and workplaces. This foundation enables you to analyse the human side of management and diagnose problems affecting organisations both independently and as part of a group. You'll have the opportunity to take managerial, critical, symbolic-interactivist and feminist perspectives to business issues and organisational behaviour related theories, models and concepts to build your social capital and critical analytical skills. Specifically, we will equip you with the knowledge and human capitals to understand how people and organisations function in individual, group and organisational levels based on the latest academic evidence on topics such as motivation, leadership, teams, organisational structure and culture. Finally, we aim to inspire you to value and continuously use the best available academic evidence on effective management of people and organisations throughout your career.
View the full module definitionThis module presents a fusion between the philosophies which underlie marketing, with a strong emphasis of integrating digital and traditional concepts and the real life application of marketing across a variety of sectoral contexts. You'll examine the core marketing concept of customer value and the interplay between marketing and sustainability and the ethical challenges and critiques of modern marketing. You'll gain a wide range of knowledge across a breadth of sectors and be able to adapt these to whatever career or future research you choose. On completion of the module you'll have not only a solid grounding in marketing philosophies and theories but also a critical view of marketing, based around the realisation of the reality of modern digital marketing operations and management in a context of increasing global economic challenges, but also within a context where the customer profile is shifting to become increasingly demanding, critical and questioning of the motivations and ethics behind the marketers activities.
View the full module definitionThe module aims to give you a sound grasp of the basic concepts required for financial analysis and management. The module will help you understand the role of managerial finance and financial markets and will enable you to analyse and present data using Microsoft Excel. For those studying BSc (Hons) Business Management and BSc (Hons) Business Management with Placement, successful completion of this module fulfils the requirements of the Chartered Management Institute's Unit 520 Managing Finance.
View the full module definitionRuskin Modules are designed to prepare our students for a complex, challenging and changing future. These interdisciplinary modules provide the opportunity to further broaden your perspectives, develop your intellectual flexibility and creativity. You will work with others from different disciplines to enable you to reflect critically on the limitations of a single discipline to solve wider societal concerns. You will be supported to create meaningful connections across disciplines to apply new knowledge to tackle complex problems and key challenges. Ruskin Modules are designed to grow your confidence, seek and maximise opportunities to realise your potential to give you a distinctive edge and enhance your success in the workplace.
Employers are increasingly looking for work-ready graduates with an in-depth understanding of the events management sector and the skills required to operate in an international business environment. The Events Management Sector module will equip prospective event managers with a broad range of knowledge and transferable skills from both a strategic and tactical perspective and serve as a foundation for future event management studies. This module forms an introduction to the principles of event management and the sector.
This module is designed for events and tourism students to consider and address the challenges of managing a quality destination or visitor/attendee experience and achieving optimum levels of customer satisfaction. This includes researching consumer or businesses’ expectations and perceptions around either an event, destination, or experience, issues like ticketing and fulfilment, and whether the planned or delivered activities match those preconceptions in terms of quality and other metrics. There is the option in this module to focus on an area of interest in events or tourism as part of your independent learning and to work on a live brief with an employer to solve challenges in the quality process.
Project Management is a key skill for any future professional. This module focuses on providing a sound basis for managing or working on project outcomes, cost and time. This module covers: Project Management Body of Knowledge; the importance of stakeholder and risk management; scheduling and costing; monitoring and controlling techniques, time management and resource optimisation; improving the success of projects; and the principles of agile project management.
The specialist events planning module prepares you for the fast-paced world of planning and managing a wide range of events from parties and weddings to festivals and mega-events, and corporate hospital and trade exhibitions. You will learn how to coordinate and adjust the event management process for a range of different events and stakeholders. This learning will include the principles and practices of event design – staging, production, and operations management together with learning how to address the associated challenges with executing an event and managing different kinds of clients and stakeholder needs. In this module, you will have the opportunity to work on a specialist event to develop your practical skills by putting your knowledge to the test.
View the full module definitionNo event will be successful without good marketing to raise awareness, drive interest, promote ticket sales, and encourage conversion. Marketing a free event can be even more challenging when there is no financial commitment to attend on the day. This module will give you the knowledge and skills in event marketing to promote any kind of event through digital and offline methods. You will also have the chance to work on real-life events to put the theory into practice. As well as covering the theory of marketing promotion and digital skills, this module also focuses on writing your own content, from writing style, structure, compelling headlines, and storytelling to creating rich media.
This event management module helps you understand how to design, market, and evaluate events of all scales in an industry worth over £70 billion in the UK alone. The module will develop your knowledge and skills across a broad range of topics from event experience design and marketing to managing crowd behaviour and determining risk. You will build on your event management experience and sector knowledge gained to date, ensuring you have the necessary knowledge and skills to plan, design, and stage successful events for a broad range of stakeholders.
Events touch every aspect of our lives from social and cultural benefits to economic, environmental, and political impacts. Strategies can improve event outcomes and enhance their positive benefits. Tourism also has a multitude of benefits but can lead to heritage and natural assets being damaged by too many visitors. The UN’s Sustainable Development Goals has made organisations consider the impact of their actions and how to move forward in a more ethical and sustainable way. This is a thought-provoking module that will develop your knowledge and skills around the planning and creation of events and the management of tourism in a more sustainable manner. You will have the option of choosing whether to focus on events or tourism in this module for your independent learning, fieldwork, and assessment.
This module provides the opportunity for you to bring together your learning on live brief assessments and be part of an interdisciplinary team addressing a current issue in business. You will be presented with a current business issue to and be required to research, analyse and evaluate the issue effectively as a team. You will act as the expert on your field of study to bring the perspective of that specialty to a complex business problem. You will be required to identify the key problems and issues, conduct literature reviews, evaluate information, investigate and adopt suitable development methodologies, determine solutions, process data, critically appraise and present the findings of your project using a variety of media. You'll cover qualitative and quantitative data collection and analysis methods, such as hypothesis testing. You'll create a poster presentation on your project for your team to display, and answer questions on, at a poster presentation event. You'll write a group business report on the outcomes of your project, evidencing your recommendations alongside an individual piece of reflective work on how you approached the issue, worked successfully as a team member, conducted robust business research and developed sound conclusions and recommendations. Students on specialist courses will be expected to choose a topic for their project which is in line with their course, in order to meet the course learning outcomes. E.g. students on the BSc (Hons) Marketing course should choose a Marketing topic, students on the BSc (Hons) Human Resource Management course should choose a Human Resource Management topic, and students on the BSc (Hons) Entrepreneurship course should choose an Entrepreneurship topic. Students on the BSc (Hons) Business and Management are able to choose from the wider range of Business and Management topics. Supervisors will advise on the suitability of a topic for a student’s course.