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English Language and Communication BA (Hons)

Cambridge

Year 1

Foundation in Humanities, English, Media, Social Sciences and Education

In your first year you'll study with our partner, ARU College. This module will provide you with the necessary skills to begin studying at level 4 in courses related to the humanities, social sciences, English, media and education. You will be introduced to the core skills necessary to succeed in higher education, including thinking critically, researching, and referencing appropriately, demonstrating appropriate numeracy and ICT skills, and communicating effectively verbally and in writing. In addition to these fundamental study skills, you'll be given an introduction to a broad range of disciplines whose skills and theories are widely applicable. You will study a variety of writing styles in order to recognise, deconstruct and replicate various forms of persuasive, analytical, and informative writing. You'll learn the basics of intercultural studies and how these theories can be applied to real-world problems. You will consider social perceptions held across Western cultures, and the difference between social and self-perception, participating in structured discussion and argument. You'll be introduced to the core principles of psychology and will explore various current applications of psychological theory. You will also be introduced to ethics and learn about some of the key theories and thinkers in the development of current ethical considerations in a range of scenarios. This module is made up of the following eight constituent elements: Interactive Learning Skills and Communication (ILSC); Information Communication Technology (ICT); Critical Thinking; Intercultural Studies; Psychology; Composition and Style; Ethics; Social Perceptions.

Year 2

Psychology of Communication

In the 21st-century, the possibilities of human communication have proliferated. We can communicate more widely, more quickly, and through more channels than ever before. The enthusiasm with which these possibilities have been embraced may reflect the fact that communication and connection with others is a fundamental part of what it means to be human. And when communication is unsatisfactory it can lead to feelings of loneliness or frustration. In this module you will start by analysing communication as a general process before considering how communication is influenced by and interacts with culture and individual identity. We will cover both verbal and nonverbal communication, the importance of listening as part of communication, and how to speak effectively. We will also consider communication on different scales, from interpersonal communication through communication in small groups and organisations, to social and mass media. The module will combine what is known from the scientific study of communication with reflection on your personal experience of communicating and there will be an opportunity to develop the effectiveness of your own communication. Key employability skills developed on this module include (i) improving knowledge of how acts of communication unfold, (ii) enhancing communication skills, and (iii) the application of basic IT skills.

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Deconstructing Communication

Communication seems natural. But it follows a structure, with rules of understanding and expressing meaning. This module will introduce you to semiotics and structuralism, which examine and deconstruct the structure of communication. You will apply theories of structuralism to a variety of forms of communication, written, spoken and visual, in order to explore the ways in which structures of language and image inform, develop and control society. You will be introduced to the work of, for example, Saussure, Barthes, Foucault, Derrida, Irigaray and others, to discover the history connecting the structure of communication with ‘post’-structuralism, reflecting how oral and visual language creates and informs meaning. These ideas are then applied to various kinds of visual communication to investigate how written, spoken and visual language informs identity, difference, social inclusion and exclusion. By applying structuralism and post-structuralism to fine art, television, film, advertising, digital images and other representations of rhetoric and communication, you will advance your understanding of how all modes of communication structure the world. You will develop tools for challenging structures of language within a contemporary context. This opens spaces for new world views, for a general acceptance of difference, including gender, race, ability, sexuality and other elements of difference and diversity toward sustainable ethical futures.

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How Texts Work

No matter how we communicate – whether in spoken and daily interactions or in literary works – we always use language. Without understanding of how language actually works, we would not be able to engage in proper production or understanding of it. This is what this module is all about. Being focused primarily on the English language, the module seeks to familiarise you with, first and foremost, the building blocks of language including its smallest units of sound and meaning. Along the way, the module explores how such small units of meaning can be used to create longer stretches of meaningful texts, including non-literal uses of language such as metaphors. You will also be invited to reflect on different kinds of voice and meaning which such devices give rise to. The module will give you the terminology which helps you to begin to explore the various aspects of the samples of language you are likely to encounter. You’ll be taught over two hours a week and over a period of two trimesters, with teaching consisting of a weekly lecture plus a one-hour seminar, in which you will work in groups, provide feedback to your peers and reflect on your own understanding. The topic of the week is typically introduced in the lecture and explored further in seminar discussions and activities.

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Language, Communication and Society

The way we communicate may depend on a wide variety of factors including the place we grew up in, our age, our gender, and so on and so forth. At the same time, the way others communicate with us may depend on their perception and understanding of who we are. This module introduces you to the field of sociolinguistics. It discusses the intersection between language choices in actual communication and the various factors that could influence them. The module is particularly focused on the social side of communication. In doing so, the module discusses different forms of communication including written (e.g. letters), spoken (interviews) and visual communication (e.g. linguistic landscape) in today’s contemporary societies. Key employability skills developed on this module include (i) improving knowledge of how acts of communication unfold, (ii) enhancing communication skills, and (iii) the application of basic IT skills.

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Psychology of Language

This module provides an overview of the psychological representation of language, touching upon the nature of language and languages; animal communication; child language acquisition; the relationship between language, thought and meaning; and language disorders. You will first learn about the way first languages are acquired and how this process and end-product differ from animal communication systems. You will then move on to consider the connection between language and thought and how words and sentences come to be meaningful. Finally, you will learn about language disorders, both in terms of how and why language can become impaired and in terms of what this means for our understanding of language more widely. During the module you will be introduced to many of the core questions about language and you will encounter some of the main theories and ideas of the discipline. The overall focus will be on the development of transferable intellectual skills, including the recognition of what constitutes evidence, the analysis of data to provide it, the critical evaluation of arguments, and the identification of underlying assumptions. The module contributes to the development of your employability skills including self-management, teamwork, oral communication, and IT skills.

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Into ARU

Entering third level education is exciting; but it can also be a daunting experience. At ARU, we want all students to make the most of the opportunities Higher Education provides, so they reach their potential, become lifelong learners and find fulfilling careers. However, we appreciate that the shift from secondary education, or a return to formal education is, in itself, quite a journey. This module is designed to ease that transition. You will be enrolled on it as soon as you receive an offer from ARU so you can begin to learn about university life before your course starts. Through Into ARU, you will explore a virtual land modelled around ARU values: Courage, Innovation, Community, Integrity, Responsibility, and Ambition. This innovative module is designed as a game, where students collect knowledge and various complete mini tasks. You will proceed at your own pace, though we expect all students to have completed their Into ARU exploration by week 6. Students who, for whatever reason, are unable to complete by that date, will be signposted to existing services so that we can be confident that they are supported.

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Year 3

Bridging Cultures

This module will introduce you to practical and theoretical aspects of the study of intercultural communication. It offers insights into interpersonal communication in a culturally diverse world and will explore how to effectively build bridges between cultures. This module will benefit your social, academic and professional life where you are likely to meet people from diverse backgrounds. You will build on your own cultural and linguistic knowledge, sense of identity and communication skills. You will examine your own culture and gain insights into the way in which cultural assumptions affect judgements of the behaviour and communication codes of other cultures. The key theoretical, analytical and descriptive terms will be introduced in weekly lectures, you will then be given the opportunity to explore these topics in seminars. These seminars will encourage to reflect on your own experiences.

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Digital Stylistics

In this module, we will look at different types of texts, also known as genres, and discuss their underlying structures. We'll discuss key technical concepts which enable you to explore how different text-types work, and how they are a response to their potential or imagined users. You'll look at how language is used to convey not only overt but also hidden meanings, and how such hidden meanings can be systematically analysed. In doing so, you'll learn to use a variety of traditional approaches as well as modern computational technologies. The latter will enable you to analyse larger amounts of texts with much rapid speed.

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Researching Society and Culture

This module is designed to prepare you to take your interests and skills into the ‘real world’. You'll learn about different research approaches used in academic research as well as how research can be used to inform policy and interventions to make a difference in wider society. The initial focus will be on assessing how academic research is designed to investigate some of the most pressing issues in contemporary societies. In doing so, you'll be trained in how to select and use different types of research designs and methods to answer research questions. You'll then take the research knowledge and skills you have developed and apply them to a ‘real world’ scenario. In this part of the module, you'll work with an external organisation to investigate an ongoing issue, and in doing so you'll gain valuable experience working with professionals relevant to your degree. Having gained skills and experience in both academic and applied research, this module ultimately prepares you for your final year undergraduate major project (UMP) as well as providing you with key transferable skills to help you onto the career pathway of your choice.

Ruskin Module (15 credits)

Ruskin Modules are designed to prepare our students for a complex, challenging and changing future. These interdisciplinary modules provide the opportunity to further broaden your perspectives, develop your intellectual flexibility and creativity. You will work with others from different disciplines to enable you to reflect critically on the limitations of a single discipline to solve wider societal concerns. You will be supported to create meaningful connections across disciplines to apply new knowledge to tackle complex problems and key challenges. Ruskin Modules are designed to grow your confidence, seek and maximise opportunities to realise your potential to give you a distinctive edge and enhance your success in the workplace.

Podcasting

On this module you will explore the contemporary expansion of the podcast. Since the pandemic we have been listening as much as looking at media. Podcasts have become a space to digest information while we work, rest and play. The agility of audio content is arguably the reason there has been a boom over these last two years. This module is a space for you to create your own audio program on a topic of your choice. You will research a subject that interests you and create a story with sound using participants appropriate to the subject area. Over the course of 12 weeks, you will develop your idea through a series of individual and group exercises, workshops, tutorials, and peer review via in work in progress sessions and the end-of-module critique. You will look at both pre-recorded and live streamed systems of exhibition. Work can be documentary, journalistic or experimental in nature. The module will introduce to you the importance of audio in media culture and its relationship to technological change that have increased its potential for networking, mobility and interactivity with audience, and environment.

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Key Paradigms 2: Sociology and Politics

Building on the knowledge you gained in previous modules, here you'll engage in a more critical and analytic exploration of the notion of equality, including critiquing notions of justice and social justice. We explore the notion of community through the role of the individual and groups in communities and wider social arenas. You'll discuss what it means to hold rights, children’s rights and the link between being a rights holder and a responsible citizen. We also consider the notion of the individual, individual freedom and identity and the impact of culture on identity and life in a wider social arena. This module builds on concepts introduced at Level 4. It provides a more critical and analytic exploration of the notion of equality, including critiquing notions of justice and social justice. The module develops the notion of community through the role of the individual and groups in communities and wider social arenas. It explores what it means to hold rights, children’s rights and the link between being a rights holder and a responsible citizen. During the module students will explore the notion of the individual, individual freedom and identity. They will consider the impact of culture on identity and life in a wider social arena, as well as explore the concept of a global citizen, and develop awareness of social and professional responsibility to contribute to the creation of sustainable futures for all. At the end of the trimester students will have demonstrated an understanding of the interrelationship between key aspects of the module in relation to education. Students will analyse the role of education in promoting an understanding of equality, culture and citizenship. The module provides students with the opportunity to develop skills related to synthesising ideas from a variety of sources in order to demonstrate a well-structured line of argument within their writing. This module will support students to recognise the links between an educational settings and the community.

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Woke Wars

This module addresses key topics in what is known as the ‘Culture Wars’. In this module you will become familiar with areas currently contested between different arguing camps around social justice, identity, inclusivity and attaining a society which recognises difference, including gender, race, sexuality, ability, class and economic status, species and ecology. In this course you will explore the linguistic and philosophical techniques of differing arguments around the role of power and prejudice invested in discussions on what it means to be ‘woke’, and specifically how these arguments fall into either/or structures which prevent full ethical inclusivity. By studying the diversity of definitions of differences, and the structures of language which bring them into being, you can look at the elements involved in the way society attributes value, and justice, to different individuals. The course will analyse language structures of difference from linguistic signs, philosophical discussions, and a variety of media including social media, mainstream news, as well as more experimental and personal narratives from different people telling their stories and ‘speaking truth to power’. You will be able to reveal the structures of power which benefit from fuelling arguments, and recognise the deeper value of diversity, justice and inclusivity.

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Digital Media Theory: Social Media, AI, and the Cultures of the Internet

Contemporary media culture is primarily a culture of the digital, mediated through digital computers, mobile communication devices and networks. By now it is clear that social and networked media has transformed many of the ways that we communicate and connect, think, act, and feel in the 21st century. This module introduces you to the key themes and debates through which to understand digital culture, including the history of digital technologies and the internet. Themes discussed in the module include: the study of specific social media platforms and practices (e.g. Facebook, Instagram, Twitter); memes and virality; data visualisation and interface design; affective computing; Cyborgs, sentient robots, and AI; attention, distraction, and cognition in online cultures; GIF cultures; networked temporality; postdigital aesthetics; and other topics. You'll have the opportunity to engage directly with digital technologies and platforms, as well as to study and reflect on how they are used. The module seeks to promote digital literacy as well as foster critical thinking around digital media cultures and subjects.

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Online Journalism

The module aims to develop your skills in web-based journalism and online media production using a range of online media formats. Through a series of topic led discussions, reading, class exercises and small project briefs you will examine the language and practice of new/digital media and reflect on its uses. Online Journalism is presented as a distinct practice involving the use of a variety of writing styles from multimedia content to interactive and social media. The module includes examples from factual and non-factual content and addresses a range of topics including fake/false news, blogging, vlogging, the rise of the image driven web, implications of media sharing, online communities, citizen journalism, personal online profile management, digital storytelling, working with images, building a freelance career.

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Professional Placement

This module gives you the opportunity to undertake valuable and rewarding learning and career development opportunity. The School of Humanities and Social Sciences Professional Placement module provides you with the chance to embark on a work placement, where you can gain important skills and experiences which will support your career planning and your personal development. This module supports you to explore your career aspirations and opportunities, immerse yourself in a work environment, and then critically reflecting on the experience. The module requires you to independently research, select, and secure a work placement where you can apply the knowledge and skills from your degree to-date. You'll commit to a regular schedule of work, and regularly reflecting on the experience through a Placement Diary. At the end of the placement, you'll reflect and evaluate your work experience, and your own career goals. You'll be supported throughout your work placement by academic staff, as well as guidance from the Placements/ Employability and Careers team. The Professional Placement module is a great opportunity to explore your graduate career options, enhance your CV, develop your career plans, and put your degree skills and knowledge to work.

Sounds and Communication

This module will introduce you to the system of sounds used in the English language, focussing on standard southern British English. You'll learn how the various speech organs, such as the tongue and lips, are used to produce the range of sounds found in the language. We'll explore how spectograms and computer software can be used to visualise these sounds, and the terminology used to describe and classify them. You'll also learn how the sounds of English are represented using the symbols of the International Phonetic Alphabet (IPA).

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Cult Media

This module focuses on the idea of ‘cult’ in relation to film, television and wider media. It explores key themes and debates concerning the distinction between cult and mainstream media, and how cult media, along with its cultures and practices, influences and shapes trends within mainstream media. In this module, we’ll explore the historical development and varied applications of the term ‘cult’, while also addressing theories of quality, taste, and cultural capital in a media context. We’ll look at how cult media articulates and explores alternative conceptions of cultural identity (in terms of sexuality, gender, youth cultures and fan cultures). You'll consider how discourses such as text, industry and audience contribute to the formation of cult genres, with case studies that may include horror, sci-fi, fantasy, anime and comic book media. Throughout the module, you'll engage with theoretical concepts such as genre, media convergence, fan studies, taste, cultural capital and camp.

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Anglia Language Programme (15 credits)

Knowledge of a foreign language can be a major asset both in your academic and professional life. The Anglia Language Programme offers you the opportunity to study a foreign language as part of your course.

Year 4

Undergraduate Major Project in English Language, Linguistics

The individual Major Project module allows you to engage in a substantial piece of individual research and/or product development work, focused on a topic relevant to English Language, Linguistics or TESOL. The topic may be drawn from a list suggested by your lecturers or from your own particular interests, provided suitable supervision is available. The proposed project will be assessed for suitability to ensure sufficient academic challenge and satisfactory supervision by an academic member of staff. Unless you are joining the course at level 6, you will normally have written a proposal for your project as part of the Research Methods module at level 5. The chosen topic will require you to identify/formulate problems and issues, conduct a literature review, evaluate information, investigate and adopt suitable methodologies, determine solutions, process data and, where appropriate, develop artefacts. You will be required to critically appraise and present your finding using appropriate media, normally including a substantial written report. You will receive 12 hours of structured support, comprising 5 two-hour workshops plus four 30-minute individual supervisions, two in each trimester. The module contributes to the development of a number of employability skills including self management (readiness to accept responsibility, resilience, self-starting and time management), problem solving (analysing facts and situations and applying creative thinking to develop appropriate solutions), communication and literacy (ability to produce clear, structured written work), application of basic IT skills (including familiarity with word processing, file management, use of internet search engines and other software as appropriate) and project management (planning, organising, motivating, and controlling resources to achieve specific goals).

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New Media Discourse

This module explores the importance and significance of computer-mediated communication, digital media and contemporary communication methods. It explores how new technologies have changed the way we communicate with others. You'll be introduced to a wide range of theories and theoretical and analytical frameworks. As well as critical sociolinguistics and critical discourse analysis, this will also include more pragmatic approaches to the study of digital communication. You'll understand how these approaches could be meaningfully used to analyse real and authentic digital texts. The key employability skill developed in this module is the development of digital communication skills, which are of contemporary relevance and popularity

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Research Communication

This module will support you to communicate your final-year dissertation research beyond the traditional dissertation format, helping you to develop your abilities to create, adapt, select, and communicate your ideas and arguments to a range of audiences through a variety of creative and digital forms and formats. You'll be supported to develop creative or digital output such as artworks, podcasts, films, posters, exhibitions, or installations, based on the research of your final-year major project or dissertation. This module will also guide you to reflect on degree journey more generally, as you review and consolidate a range of transferable, professional skills, competencies, and confidences that you will be able to articulate, evidence, and take forward into your graduate future.

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Communication Disorders

In this module you will focus on language as a symbolic system and practice where meaning is produced and reproduced under specific cultural conditions and is characterised by fragmentation and conflict as much as by cohesion and consensus. You will relate the study of language to issues concerning, for example, identity, cultural power and domination, representation, and real life, examining the social corpus, the individual body and the radical/transgressive body. You will explore post-structuralist critiques of linguistics, which may include theories of language as a means by which identity is produced through the interconnectedness of language and ideology. In addition, you will encounter the physical body not as ‘natural’ but as a linguistic phenomenon: where the body is a text to be read. Challenging binaries such as mind/body and biological/textual, you will query the role of language in creating bodies and the ways in which the flesh has been historically created through discourse. You will also look at the ways the body has transgressed these discourses. In examining the relationships between language, power and bodies, you will explore the links between language, power, knowledge, ‘truth’ and identity, especially in reference to difference (gender, race, sexuality, ability) and extend these links to ecological concerns and the connectedness of the human to the nonhuman and nature. You will learn to question how truth and knowledge are challenged in post-structuralist/ deconstructionist projects, and how this challenge can lead to what is known as posthuman ethics and the ecological revolution: currently known in linguistic philosophy as ‘ecosophy’. You will be expected to give short presentations in class, based on your preparatory reading. Assessment will consist of a 2,500 word essay that will require you to make connections between different ideas explored in the module, and a supporting task, on which you will receive feedback to help in the development of your essay.

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Prejudice and Ideologies

We easily make assumptions about people based on the way they speak, whether this is a regional accent, a second language accent or a different language. In this module, we will explore the reasons for and mechanisms behind these beliefs, attitudes and ideologies about language and how they can lead to prejudice against individuals and groups. We will look at approaches from sociolinguistics and social psychology to explain examples and case studies. We will also look at methodologies that have successfully collected data to investigate people’s attitudes towards how other people speak.

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The Cultural Politics of Celebrity

What can we learn from studying celebrities and celebrity culture? While the very idea of celebrity is often denigrated and dismissed as so much cultural fluff, it is a profoundly important and socially significant subject – perhaps now more than ever. This module offers you a unique chance to dig into the world of celebrity culture -a topic that has deep cultural and social significance. You'll examine what celebrity means in a 21st-century mediascape from the ‘insta-famous’ to YouTubers, from reality TV presidents to young environmental activists, from film stars to sporting icons. Drawing from a range of academic literature, this module seeks to define and interrogate the notion of ‘celebrity’ across different historical and national contexts, from pre- to post-digital eras. You'll explore fraught political and range of spheres including film, TV, music, politics, and sports.

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Hitler to the Hashtag: Political Communication in Peace and War

In this module you'll consider the tools politicians have used to communicate with the general public and, in turn, how celebrities and other voices have sought to use mass media to influence the political process. In doing so, you'll study the Third Reich itself and how other powers such as the United States sought to build the public relations case for action against Hitler. You'll consider the power of radio, cinema and celebrity in turn. In this module you'll analyse the evolution of such communications from the 1930s through to the twenty-first century, taking in radio, television, and cinema before turning to the world of social media. You'll have the opportunity not only to reflect on the past, but to discuss how contemporary politicians and political campaigners are utilising communication – and how they break from or mirror previous patterns.

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Race, Racism and Ethnic Identity

In this module you'll gain an in-depth exploration of the sociology of race, racism and ethnicity. We'll consider three related themes: the social origins and significance of racial and ethnic divisions; the (varied) causes, contexts, and consequences of racism and antiracism; and the cultural dynamics of migration and globalisation. To do this, you will keep returning to three key concepts: racialisation (the social and political construction of racial difference), racism (the ways in which race structures social relationships), and identity (people's understanding of similarity, difference and belonging). We'll develop each theme using a combination of theory and research-based case study material. You'll apply these to consideration of examples and evidence drawn from contemporary society, politics, and policymaking. Although the primary focus of the module will be on contemporary Britain, we'll also draw insights from historical and international comparisons.

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Key Paradigms 3: International and Global Perspectives in Education

Deconstructing the education system will help you to gain greater understanding of the complexities of how the education system works and how the parts of a system are related to one another and to society. You will explore policy, practice and curriculum in the UK and across the globe. Learning about education systems in other countries and making a comparison with your own will enable you to view educational issues systematically. If you have an interest in working in the educational sector overseas after graduating, this will also allow you to develop country-specific knowledge. This module builds on the year one and two modules (Key Paradigms 1 and 2) by exploring policy, practice and curriculum in the UK and across the globe. Through learning about education systems in other countries and making a comparison with their own, students will be able to analyse educational issues systematically. This will provide students with opportunities to accommodate new knowledge and principles which can then be applied across education systems. It will support them to critically justify teaching and learning opportunities for all children, considering current educational issues such as assessment, inclusion and behaviour management as part of the analysis. The module provides a broad perspective on how educational policy across the globe differs and interrelates. It will also allow students with an interest in working in the educational sector overseas after graduating to develop country specific knowledge. This module will support students to develop a greater understanding of the focus on assessment, inclusion and behaviour management within schools and as national priorities.

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Language and the Law

This module introduces you to what is known as ‘forensic linguistics’, i.e. the application of language skills and relevant methods to forensic contexts. The module seeks to enable you to explore the intersection between ‘language’ and topics/issues such as law, crime and trial processes. The module also sheds light on the role of language in such emerging phenomena as cybercrime. The focus of the module is on all forms of language use including spoken, written and computer-mediated communication. The module, taught over two hours a week and over a period of one trimester, consists of a weekly lecture plus a one-hour seminar, in which you will work in small groups, provide feedback to your peers and reflect on your own performance with a view to sharpening your forensic analytical abilities. The topic of the week is introduced in the lecture and explored in seminar discussions. The key employability skill developed on this module is forensic data analysis opportunities, especially the ways language analysis skills could be used in resolving real-life forensic scenarios.

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Communication, Flesh, Philosophy

In this module you will focus on language as a symbolic system and practice where meaning is produced and reproduced under specific cultural conditions and is characterised by fragmentation and conflict as much as by cohesion and consensus. You will relate the study of language to issues concerning, for example, identity, cultural power and domination, representation, and real life, examining the social corpus, the individual body and the radical/transgressive body. You will explore post-structuralist critiques of linguistics, which may include theories of language as a means by which identity is produced through the interconnectedness of language and ideology. In addition, you will encounter the physical body not as ‘natural’ but as a linguistic phenomenon: where the body is a text to be read. Challenging binaries such as mind/body and biological/textual, you will query the role of language in creating bodies and the ways in which the flesh has been historically created through discourse. You will also look at the ways the body has transgressed these discourses. In examining the relationships between language, power and bodies, you will explore the links between language, power, knowledge, ‘truth’ and identity, especially in reference to difference (gender, race, sexuality, ability) and extend these links to ecological concerns and the connectedness of the human to the nonhuman and nature. You will learn to question how truth and knowledge are challenged in post-structuralist/ deconstructionist projects, and how this challenge can lead to what is known as posthuman ethics and the ecological revolution: currently known in linguistic philosophy as ‘ecosophy’.

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The Making of Modern Media

We live in a world dominated by media. Our first port of call when we want to know something is to Google it. Landmark books have shaped and influenced wide-ranging historical and contemporary issues such as the French Revolution, feminism and Black Lives Matter. Social media has played a central role in presidential elections, as well as been linked to a decline in people’s mental health. In this module you'll learn about the past, present and future of media and its role in society. Media is very broadly defined here to include the publishing industry, the internet, social media, TV, radio and many more. Each week, we will focus on one particular form of media and consider its history, before moving on to analyse its role in today’s society and its future. To do this, we will use a wide range of case studies relating to elections, referendums, conspiracies, celebrity culture, censorship, and many more. You'll develop a keen awareness of the importance of media from this and have a sound understanding of how the industries look today. This will put you one step ahead of many candidates on the job market as digital proficiency and understanding media is vital to many positions and businesses.

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Film Journalism

Starting with an exploration of the various modes within which film journalism functions, you'll explore the world of professional film journalism, enabling you to create original features for a variety of readerships in a range of media. Seminars are structured around an exercise designed to illustrate - with the aid of examples from the professional context - how to work with editors; planning and structuring interviews; developing, drafting and revising reviews and features; tailoring output according to a professional brief and/or a specific audience type; and developing a personal style. You will understand the practicalities of professional journalism in print and other media, with examples drawn from mainstream and specialist sources, at national, regional and local level.

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Digital Methods

Discover the potential of digital methods in gaining insights into contemporary societies and cultures with this optional module. It aims to equip you with advanced digital tools and methodologies and strongly emphasises developing valuable employability skills that are in demand across various industries. Practical application is at the core of the module, ensuring you can effectively tackle real-world social challenges. You don't need prior coding experience; we provide step-by-step guidance into digital methods, like data wrangling, text analysis, or machine learning. The course strikes a balance between theory and hands-on practice, allowing you to grasp the concepts and apply them effectively. Whether you're considering a future in academia or a career in industry, this module offers a gateway to a world of opportunities in the digital age. Digital methods are highly sought after, and this is your opportunity to master them while acquiring skills employers value.

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Anglia Language Programme (15 credits)

Knowledge of a foreign language can be a major asset both in your academic and professional life. The Anglia Language Programme offers you the opportunity to study a foreign language as part of your course.